Marketing Services

 Diversified Agency Services (DAS) manages Omnicom's holdings in a variety of marketing disciplines, including customer relationship management, public relations and specialty communications. DAS includes more than 160 companies, which operate through a combination of networks and regional organizations. They serve international and local clients through more than 700 offices in 71 countries.

  DAS companies are all market leaders in their specialty areas:

• Customer Relationship Management (click here for partial listing)
  
  A range of DAS resources provide clients with customer relationship management services, including sports and event marketing, branding/consultants/design, direct/relationship marketing, promotional marketing, field marketing, non-profit marketing and entertainment marketing. The companies include three of the top 10 promotional marketing agencies and worldwide leaders in sales promotion (Alcone Marketing Group and TracyLocke); a leading global direct marketing company in Rapp; and Interbrand, one of the world's leading consultancies in brand strategy, valuation, and naming.

• Public Relations/Public Affairs (click here for partial listing)
  
  DAS includes three of the top seven public relations firms in the world, Fleishman-Hillard, Ketchum, and Porter Novelli, as well as specialist agencies including Brodeur, Clark & Weinstock, Gavin Anderson & Company, and Cone.

• Specialty Communications
  
  DAS has built an influential global healthcare franchise, of which six healthcare communications companies are ranked in the top 25. DAS also includes Bernard Hodes Group and the premier business, corporate and financial advertising agency, Doremus.