PHD Worldwide’s “Big Hug” initiative was launched in February 2011 to mark PHD’s 21st birthday. As a way of giving back to the community, PHD employees globally have taken part in a series of volunteering days, events and fundraisers in the years since.
With over US$1.5m raised to date, the aim has not just been about fundraising but also helping the community. Our highlights have included; PHD Worldwide’s central team spending the day at a school for special needs children in London; PHD Singapore hosting a “Superheroes” event for the Children’s Cancer Foundation; PHD Canada working with CHU Sainte-Justine children’s hospital painting murals and brightening the facility for its young patients and PHD Hungary working with the Hungarian Federation of the Blind and Partially Sighted Guide Dog Training School to raise awareness of the difficulties the blind face if they don’t have the assistance of a guide dog.
In 2014 PHD Australia was awarded the Just Giving Australia Company Fundraiser of the Year Award for its work with the Australian Paralympics Society, raising money to help fund sending the Australian Paralympic team to Brazil. In the same year we launched a Global Big Hug initiative in support of our colleague Mai Duong of PHD Canada, who is currently fighting Acute Myeloid Leukemia, and the millions like her who are from ethnic communities and are severely under-represented in bone donor banks.
In 2015, to honor PHD’s 25th anniversary, we launched the Big Hug 25 Challenge, inviting each region to pledge to take part in a minimum of 25 charitable acts throughout the year with each activity earning points. The Americas were named as regional winner in December with PHD Toronto taking home the accolade of “most charitable office” in the network but most importantly, hundreds of hours, thousands of dollars and unlimited awareness was raised for a multitude of well-deserving causes throughout 2015.