NEW YORK, FEBRUARY 1, 2018 — BBDO Worldwide has topped The Drum’s Big Won Rankings as the world’s most awarded agency network across all marketing communication disciplines. This is the 13th time in 14 years that BBDO has earned this recognition, and caps a year in which BBDO has been named Global Advertising Agency Network of the Year by Campaign magazine, at the Cannes Lions Festival, and in The Gunn Report.
The Drum’s Big Won Rankings analyzes the most successful creatives and companies working in advertising according to the industry’s top global award shows. This year’s report was based on more than 4,500 pieces of work submitted by close to 2,000 agencies from around the world.
Gordon Young, editor in chief of The Drum, noted, “Once again BBDO as a network has proven itself a creative force to be reckoned with having more coveted industry awards than anyone else over the last year.”
Individual BBDO agencies dominated this year’s Big Won agency rankings with five of the world’s top ten agencies, including the top three: Clemenger BBDO Melbourne (#1), Almap BBDO (#2) and BBDO New York (#3). Other top ten BBDO agencies were Colenso BBDO, Auckland (#6) and Impact BBDO Dubai (#8).
A Clemenger BBDO Melbourne campaign for Transport Accident Commission (“Meet Graham”) was the most awarded campaign in the world. Four other BBDO campaigns were featured in the top 15: “Hungerithm,” also from Clemenger BBDO Melbourne for Snickers (#5); “Evan” from BBDO New York for Sandy Hook Promise (#6); “The Hearing Test in Disguise” from CHE Proximity in Australia for Cochlea (#11) and “Nosferatu” from Almap BBDO for Getty Images (#12).
Andrew Robertson, President and CEO, BBDO Worldwide, commented, “Our goal is to create and deliver the world’s most compelling content across all forms and platforms. Data proves that award-winning work works better. So topping The Drum’s Big Won matters.” He continued, “To do so once is good. To do so 13 times is proof of the depth and breadth of our talent base.”
BBDO’s parent company, Omnicom Group, was ranked the #1 holding company in the world.
Further details regarding The Drum’s Big Won Rankings can be found at http://www.thedrum.com/news/2018/02/01/which-agencies-creatives-won-the-most-awards-globally-advertising-during-2017-the
BBDO’s mantra is “The Work. The Work. The Work.” Every day, BBDO people in 289 offices in 81 countries work day by day, job by job and client by client to create and deliver the world’s most compelling commercial content
BBDO Worldwide is part of Omnicom Group Inc. (NYSE-OMC) (www.omnicomgroup.com), a leading global marketing and corporate communications company.