Named the most awarded global agency network across all marketing communications. BBDO New York is ranked the world's top agency.
NEW YORK, Feb. 7, 2019 - For the second year in a row, BBDO Worldwide has topped The Drum's Big Won Rankings as the world's most awarded agency network across all marketing communication disciplines. The 2018 Rankings were based on submissions involving more than 3,600 pieces of work from 1,721 agencies around the world. The top agency spot went to BBDO New York. It's the second year running that an individual BBDO agency has ranked number one.
In all, five BBDO agencies finished among the top 20 most creative agencies. In addition to BBDO New York, CHE Proximity in Melbourne was ranked #9, AMVBBDO London was #12, EnergyBBDO Chicago was #15 and AlmapBBDO Brazil was #18.
BBDO's performance was driven by multiple campaigns from agencies around the world, which were among the Top 20 most celebrated campaigns of the year. These included "Prescribed to Death," created by EnergyBBDO for the National Safety Council (#6); "The Talk" from BBDO New York for Procter & Gamble (#7); "Live Looper" from BBDO New York for Downtown Record's The Academic (#9); and "Trash Isles" from AMVBBDO (#13) for LADbible/The Plastic Ocean's Foundation.
Gordon Young, editor in chief of The Drum, commented, "The Drum's Big Won Rankings are intended to point out advertising's most successful companies and creatives. And once again, BBDO has proven itself to be a creative force, with multiple agencies from multiple regions contributing multiple campaigns for multiple clients to these results. We congratulate BBDO on this achievement."
Added David Lubars, Chief Creative Officer, BBDO Worldwide, "We think of ourselves as a global boutique. In other words, quick, nimble, innovative and collaborative, rather than a big stupid agency. Operating this way, combined with our size and discipline, makes us unique, makes us a company that reaches a high creative and business plane year after year. Which is why I am especially proud that BBDO has topped The Drum Big Won Network rankings for the second year in a row."
David Lubars, in fact, was ranked the most awarded Chief Creative Officer in the World, followed by Greg Hahn, the Chief Creative Officer of BBDO New York. Andres Ordonez, CCO of EnergyBBDO Chicago, and Ant White, CCO of CHE Proximity, were also among the Top 20 (at #17 and #18, respectively). Five other BBDOers were ranked among the top Executive Creative Directors in the world.
BBDO's parent company, Omnicom Group, was ranked the #1 holding company in the world.
Further details regarding The Drum's Big Won Rankings can be found here.
In 2017, The Drum acquired The Directory Big Won Rankings, an annual listing of the most awarded campaigns, people and countries. The Big Won was launched in 2003 and, over the years, evolved to cover all forms of marketing communications including direct marketing, advertising, and promotional and above the line work, as well as digital. During this time, BBDO topped The Directory Big Won as the most awarded agency network in the world a record 12 times.
BBDO's mantra is "The Work. The Work. The Work." Every day, BBDO people in 289 offices in 81 countries work day by day, job by job and client by client to create and deliver the world's most compelling commercial content
SOURCE BBDO Worldwide