OMD Worldwide Named Most Creative Media Agency Network for 11th Consecutive Ranking; PHD Jumps to Third, Scores Three Campaign Wins
NEW YORK, Feb. 16, 2017 /PRNewswire/ -- For the 11th consecutive time, Omnicom Media Group (OMG) agency OMD Worldwide has been named the world's most creative media agency network by the Gunn Report for Media, maintaining the leadership position the agency has held at the top of the rankings since the report was launched in 2004. Joining the perennially first ranked network in the top five for the third consecutive year is sister OMG agency PHD Worldwide, continuing its upward momentum with a move into third place.
The Gunn Report for Media is the industry standard for evaluating media creativity, ranking agencies according to their performance in the top industry awards shows around the world. Most importantly, it recognizes the vital role media agencies play in today's highly competitive and fragmented communications landscape. The rankings reflect a point system based on awards won in more than 50 annual award competitions worldwide.
With a combined 1108 points earned by its OMD (632) and PHD (476) networks, Omnicom Media Group earned the highest total points of any media holding group in the ranking.
OMD's Streak Remains Unbroken
OMD's 11th consecutive top ranking reflects the quality and consistency of work across the network combined with an exceptional Cannes Lions performance. At the 2016 festival, OMD was the most awarded agency network in the media category, earning a total of 11 media lions, including a Gold awarded to OMD Dominican Republic; two Silvers, one each awarded to OMD UK and OMD Dominican Republic; and a total of seven Bronze (two awarded to OMD UAE, two to OMD UK, and one each to OMD Italy, Sweden and US.)
Additionally, OMD UK (in partnership with adam&eveDDB) was awarded the IPA Effectiveness Award Grand Prix for its work for John Lewis.
"Even as media and marketing continue to evolve at the speed of digital and tech innovation, we can never forget that creativity and innovation must always remain a core part of our DNA and a given for all our 11,000 people working at OMD. This is the foundation that gives credibility to our promise to our clients and always a huge point of differentiation for OMD agencies around the world," says Mainardo de Nardis, CEO of OMD Worldwide. "We are both proud and gratified to have that promise recognized for the 11th year in a row."
PHD Continues to Climb
Returning to the top five for the third consecutive year, PHD jumped into third place this year, fueled by a strong showing at the 2016 Cannes Media Lions where the agency picked up four awards, including a Gold won by PHD New Zealand; a Silver awarded to PHD UK; and a Bronze awarded to both PHD Australia and India.
Most notably, PHD agencies also accounted for three of the eight campaigns worldwide named in the Gunn Report as an Outstanding Media Campaign of 2016 (defined as a campaign that won media awards at four or more regional or global festivals.) With PHD New Zealand's Brewtroleum campaign for DB Exports, PHD UK's Gift of Reading Campaign for Sainsbury, and PHD Hong Kong's Price of Living 2040 campaign for Manulife all earning Outstanding Media Campaign honors, PHD agencies delivered approximately 40 percent of the work recognized in this category.
Mike Cooper, CEO of PHD WW said, "We continue to punch well above our network weight by being recognized as one of the most awarded networks in the world, in addition to six of our offices being cited as the most awarded globally and three campaigns out of eight being named 'outstanding media campaigns'. Continuing to move up the ranks of the Gunn Report's top five media networks is testament to PHD's commitment to deliver ROI for clients through creativity and innovation".
Commenting on another year as the high scoring media holding group, Omnicom Media Group CEO Daryl Simm said, "There's no better way to describe our success than this direct quote from the Gunn Report: when creative thinking combines with state-of-the-art data and analytics, the end result is award winning work that delivers results for our clients."
About Omnicom Media Group
Omnicom Media Group (OMG) is the media services division of Omnicom Group Inc. (NYSE: OMC), the leading global advertising, marketing and corporate communications company, providing services to over 5,000 clients in more than 100 countries. Omnicom Media Group includes the full service networks OMD, PHD and Hearts &Science; the Annalect global data and analytics platform; the Accuen global programmatic buying platform; global performance marketing agency Resolution Media; as well as a number of specialty media communications companies.