sparks & honey Takes Its Proprietary Culture Briefings Live for the First Time

July 26, 2017

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The Agency Will Now Deliver Its Daily Dose of Culture and Dynamic Discussion on Trends To a Live Audience Through Facebook

NEW YORK, NY -- (Marketwired) -- 07/26/17 -- sparks & honey, a New York-based agency part of the DAS Group of Companies, announced today the official launch of its Live Culture Briefings, an extension of the agency's daily discussion of trends, which helps the team to identify patterns across industries and culture. Known for synchronizing brands with culture, this proprietary practice has become a cornerstone of the agency's unique, real-time trend tracking process. This launch will now expose a global audience to the way the agency exercises its cultural muscles every day; offering a fast paced view into the first 20 minutes of the hour-long briefing through Facebook Live. 

In 2016, sparks & honey welcomed over 5,000 guests to participate in briefings at their headquarters in New York City, from astronauts and scientists to CEOs, students and celebrities, plus countless other renowned thinkers. The daily sessions are fueled by signals that are collected through the agency's trademarked cultural intelligence system, Q. Coupled with data sciences and human insights from the agency's global network of scouts and one-of-a-kind Influencer Advisory Board, a brain trust of niche, industry experts across 33 sectors. In each briefing, the team and their guests examine 30 to 40 trending signals ranging from fast culture, such as viral videos and memes, to slow culture, such as patents and long-term innovation, and ultimately connect each trend to sparks & honey's proprietary taxonomy of trends, the Elements of Culture. 

"Our Live Daily Culture Briefing is a snapshot of what the sparks & honey team does every single day, a pattern recognition exercise that blends structured data with human insights. This new, 20-minute live conversation is part of a much larger system that can steer any business, from a small startup to a Fortune 500 brand, toward a preferred future, new business model or relevant marketing communications," said Terry Young, Founder and CEO of sparks & honey. "The fact that we're now opening up this one-of-a-kind experience, that was once limited to our agency and a select group of guests, is the next step in our becoming a truly 'open agency'." 

For the last five years, sparks & honey's open agency philosophy has been about bringing the outside in, a belief that grounds all the work it does for its high profile list of clients. The daily briefings act as a work session for the team to connect trending signals and patterns to clients' work streams and cultural foresight projects, including Culture Forecast reports, which unpack culture around specific trending topics. 

"With the live streaming of the Daily Culture Briefing, clients, partners and curious individuals alike can now tune-in from anywhere to stay informed on the changes in culture that are shaping our world -- from new product launches and trending ideas to technology developments, design philosophies and much more," said Rita Rodriguez, Executive Vice President, Omnicom. 

The Live Daily Culture Briefings will be recorded at sparks & honey headquarters in New York City each Tuesday, Wednesday and Thursday, and can be viewed from 12 PM to 12:20 PM ET via Facebook Live at www.facebook.com/sparksandhoney. sparks & honey will also continue to host guests in-house on Mondays and Friday for full length briefings. To join as a guest in studio, please reach out to info@sparksandhoney.com

About sparks & honey 

sparks & honey (www.sparksandhoney.com) is a New York-based agency with a mission to open minds and create possibilities in the now, next and future for brands. Employing a disruptive cultural intelligence system and cultural newsroom model, sparks & honey leverages proprietary tools, algorithms and human insights to identify emerging cultural trends and engage organizations in relevant and meaningful conversations. sparks & honey leverages its proprietary cultural intelligence system, Q, to deliver services in four main areas for brands - innovation, cultural intelligence, strategy and content. Named to Ad Age's 2014 A-List as an "Agency to Watch," sparks & honey is a part of the DAS Group of Companies.

About the DAS Group of Companies

The DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC)(www.omnicomgroup.com), is a global group of marketing services companies. DAS includes over 200 companies in the following marketing disciplines: specialty, PR, healthcare, CRM, events, promotional marketing, branding and research. Operating through a combination of networks and regional organizations, DAS serves international, regional, national and local clients through more than 700 offices in 71 countries.