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January 21, 2021

Omnicom Public Relations Group Introduces Industry’s First Analytics Platform to Validate Impact of Earned Media on Brand Sales

The new omniearnedID ™ platform empowers communications leaders to demonstrate ROI  of earned media. NEW YORK, Jan. 21, 2021 /PRNewswire/ — Communicators and marketers have long sought a solution for the problem of evaluating the effectiveness of earned media on business outcomes with the same precision as paid media. That is now possible with the launch of Omnicom […]

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