Omnicom’s global leadership in marketing communications is fostered by the industry’s most innovative, collaborative and diverse talent. Together our people deliver big creative, competitive ideas based on actionable customer insights.

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January 11, 2021

OpenAP Launches Supply-Side Platform to Surface Available TV Advertising Inventory for Buyers, Brings Transparency and Visibility to Marketplace

New SSP provides access to premium array of national linear inventory, enabling buyers to build media plans using accurate and real-time marketplace data Interoperability of APIs adds workflow automation to planning and buying by connecting directly to buyside tools, delivering on the needs of advertisers for more control of cross-publisher optimization within existing workflows Omnicom […]

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Q1 2020

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