Bringing Attention to Childhood Education Inequities with Theirworld

Our longtime partner, Theirworld, a global children’s education charity, seeks to eliminate complex barriers to children’s education and help more students reach their full potential.

In 2024, Omnicom agencies AlmapBBDO, BBDO, Porter Novelli and Omnicom Media Group supported Theirworld in launching the Act For Early Years campaign at the G20 Summit in Brazil. Global leaders were greeted by signage featuring photos of themselves as children to drive home the message that childhood education opens doors to lifelong success. The event was a part of Theirworld’s Act For Early Years, a broader global campaign, dedicated to ensuring access to quality early childhood development, care and education.