As rapid technological advancements give rise to new opportunities and risks, Omnicom goes to great lengths to ensure responsible adoption and use across our network in alignment with our ethics and applicable laws. This extends to the thoughtful adoption of artificial intelligence (AI) and our meticulous attention to cyber risks.
Because the data privacy of our people and clients remains a business-critical priority, we adopted new, more vigilant global data retention policies in 2024, focused on data governance and disabling the use of USBs, hard drives and other storage mechanisms.
As we explore the use of AI technologies to drive creativity and better outcomes for clients, Omnicom is also embracing AI within our IT operations to drive efficiencies, reduce costs and detect threats. Using behavior analytics to understand patterns, AI is helping us identify abnormalities across our communication and network systems.
Advancements in AI have pushed beyond productivity tools and task automation. When harnessed the right way, Gen AI can be a powerful resource for human creativity – and a differentiator for our business. Through our open operating system, Omni, we aspire to empower our people to seize these opportunities safely and securely for the benefit of our clients.
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