The DAS Group of Companies Launches ONE HUNDRED Posted on April 28, 2016December 14, 2020 by Revanth Ravish NEW YORK, April 28, 2016 /PRNewswire/ — The DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC,) today announced the launch of ONE HUNDRED, a multi-disciplinary offering to connect the nonprofit sector with leading experts in brand reputation, marketing and fundraising from across the DAS portfolio of brands. The fully integrated service collective will address the growing needs of the nonprofit sector, which today represents one of the largest and most vibrant industries in the country. Philanthropic efforts are substantially enhanced when they are part of an integrated strategy that offers research, strategic planning, branding, marketing, advertising, public relations, fundraising, digital and analytical expertise. Today’s nonprofits need integrated solutions that tell a powerful story, build trust, create engaging experiences and raise the funds necessary to accomplish their mission. ONE HUNDRED is comprised of the following agencies: Changing Our World, Critical Mass, Interbrand, Ketchum, Porter Novelli and Russ Reid. The ONE HUNDRED team will be led by Brian Crimmins, CEO of Changing Our World and Managing Partner of ONE HUNDRED. “Our business strategy is built on the collective success we have had in partnering with leading nonprofits, as well as the rapid growth of the nonprofit sector,” said Crimmins. “Our experts understand that at the core, nonprofit organizations are about the passions of real people aligning to make our world a better place. ONE HUNDRED knows this passion well – it drives our work every day.” ONE HUNDRED provides organizations with streamlined access to the group’s current creative offerings and analytical capabilities. The coalition of award-winning agency partners that comprise the client team at ONE HUNDRED can assist even the most fractured organizations by turning bystanders into believers, audiences into advocates and everyday people into committed donors. “We firmly believe a nonprofit needs all its brand assets working together – internally and externally – to drive its mission forward,” said Dale Adams, chairman and CEO, the DAS Group of Companies. “ONE HUNDRED is consistent with our global commitment to leverage the best data and meaningful insights to deliver greater value for clients.” While the ONE HUNDRED moniker is new, the founding members have collaborated for years on branding, marketing and fundraising campaigns, and are responsible for raising billions of dollars for today’s modern nonprofits. In 2014, Omnicom agencies partnered with over 1,200 nonprofit organizations on brand building assignments that maximized their social impact through efficient and impactful solutions. To learn more about ONE HUNDRED, visit www.onehundredagency.com or contact Brian Crimmins at [email protected]. About ONE HUNDRED ONE HUNDRED is comprised of the best and brightest agency partners from across Omnicom Group – providing efficient and impactful solutions – making our clients more successful than any other partner in the market. Our unparalleled expertise spans brand reputation, marketing and fundraising. We provide integrated teams who think, create and execute together, providing solutions that are seamless, more efficient and more engaging. About the DAS Group of Companies The DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), is a global group of marketing services companies. DAS includes over 200 companies in the following marketing disciplines: specialty, PR, healthcare, CRM, events, promotional marketing, branding and research. Operating through a combination of networks and regional organizations, DAS serves international, regional, national and local clients through more than 700 offices in 71 countries.
Omnicom Health Group Introduces New Leadership for CDM Posted on April 20, 2016December 14, 2020 by Revanth Ravish New York, April 20, 2016 – Today, the Omnicom Health Group announced new leadership and structure for CDM, strengthening the global reach and collaborative power of one of the world’s largest and most recognized healthcare agency brands. Central to the new structure is the promotion of Kyle Barich to Chief Executive Officer of CDM. The new CDM unites the offices of CDM New York, CDM Princeton, CDM Montreal, CDM London, CDM Paris, CDM Barcelona, CDM Milan, and CDM Sao Paulo under Barich’s leadership. This gives the agency’s clients access to an unprecedented mix of global talent and an ability to tap into borderless thinking in order to drive innovative ideas for their healthcare brands. Formerly President of CDM New York, Barich will take the reigns of the larger CDM organization after having successfully grown the size and client offerings of the New York office for 5 years. Prior to leading the New York office, Barich co-founded and ran CDM Princeton for more than 10 years. In the new CDM structure, the individual office leads will report into Barich. “Kyle is an exceptional leader who has shown he can build vibrant agencies centered around strong values and cultures—that’s how we engage people who are driven to satisfy clients,” says Ed Wise, CEO of the Omnicom Health Group. “In his new role, he’ll be even more effective, extending his influence all over the world of CDM.” “What has always set CDM apart is its ability to attract and grow world-class talent,” says Barich. “And now, the talent pool we can access, develop, deploy, and leverage on behalf of our clients has just become exponentially stronger. While each office will remain individual with its own unique client base and purpose, I will seek ways to continually make CDM better together.” With Barich taking on the new role, changes will also be taking place at the largest office within the agency, CDM New York. Stepping into the position of President will be Lori Klein, formerly Managing Partner and Director of Client Services for the New York office. A nearly 20-year veteran of the agency, Klein brings exceptional talent-development skills and a restless desire to drive performance to her new role in guiding the 350-person agency. “Lori is many things: a PharmD, a strategist, and a keen business mind. But most of all, Lori just has an incredible ability to make everyone who works with her better—a better thinker, a better manager, a better leader. And she’ll make CDM New York better in so many ways as President,” says Barich. Partnering with Klein to lead the New York shop will be Chris Palmer, continuing his role as Managing Partner and Executive Creative Director, and Jennifer O’Dwyer, Associate Partner, who will be stepping into the role of Director of Client Services. Celine Vita, formerly Client Service Director, will be assuming the newly formed role of Associate Partner, Director of Business Growth. The leadership teams of the other CDM offices remain unchanged. CDM, formerly a part of the CDM Group and winner of the Cannes Lions 2015 Healthcare Network of the Year, is a prominent agency within the Omnicom Health Group, which represents the industry’s largest, dedicated group of healthcare communication agency brands. About Omnicom Health Group Omnicom Health Group (www.omnicomhealthgroup.com) is a global collective of communications companies with more than 3,200 dedicated healthcare communications specialists. It provides marketing services to the health and life-science industries through a combination of specialized agencies, customized client solutions, and collaborations with other Omnicom network agencies. Organized around four customer groups—healthcare professionals, patients, payers, and medical, evidence and regulatory stakeholders—Omnicom Health Group serves more than 100 clients in over 55 offices worldwide. It is a part of the DAS Group of Companies. About the DAS Group of Companies The DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), is a global group of marketing services companies. DAS includes over 200 companies in the following marketing disciplines: specialty, PR, healthcare, CRM, events, promotional marketing, branding and research. Operating through a combination of networks and regional organizations, DAS serves international, regional, national and local clients through more than 700 offices in 71 countries.
Omnicom Media Group Reveals Details on Third Network Posted on April 8, 2016December 14, 2020 by Revanth Ravish New York, NY (April 8, 2016) – Omnicom Media Group, the media services division of Omnicom Group Inc. (NYSE: OMC) today announced the launch of its third agency network, Hearts & Science. Hearts & Science has been inspired by marketers seeking business advantage in a world of personalized digital marketing, where CRM (Customer Relationship Management) and addressable channels converge, and decisions must be made in real time to aggregate effective reach and deliver the right message at the right time. Designed to inform brand strategies with real-time insights, Hearts & Science is a data-driven marketing agency with expert media planning and buying capabilities, among other services that include shopper marketing, marketing innovation and content activation. “With the addition of Hearts & Science, Omnicom Media Group has three distinct agency brands all focused on driving client business results,” says Daryl Simm, CEO, Omnicom Media Group. “OMD is the world’s largest and most creatively awarded media agency; PHD is the global leader in communications planning; Hearts & Science will be highly focused on data driven marketing. All three agency networks benefit from the full scale of Omnicom Media Group’s activation and buying resources and our industry-leading Annalect data and analytics platform.” Hearts &Science opens its North America based operation this month with Procter & Gamble as its inaugural client, and Scott Hagedorn as its CEO. Hagedorn takes the helm at Hearts & Science following five years as the founding CEO of Annalect. While leading the effort to integrate data across multiple Omnicom network agencies, Hagedorn began crafting the vision for Hearts & Science, an enterprise that he describes as “the nexus between marketing science and consumer connections”. “As data-driven marketing and applied audience analytics in mass media have gone from a fringe to a core practice, the industry can’t lose sight of content’s role in creating connections between brands and consumers,” Hagedorn says. “Hearts & Science has been designed to protect the balance and leverage the connections between information and emotion, combining data-driven planning and buying practices with orchestrated content creation, delivery and optimization across all touch points.” At Annalect, Hagedorn will be succeeded by Slavi Samardzija as global CEO and Erin Matts as North American CEO. Samardzija and Matts move into their new roles from their former positions as Annalect’s Chief Analytics Officer and Chief Marketing Officer, respectively. According to Hearts & Science Chief Operating Officer Kathleen Brookbanks, who joins the new agency from sister shop OMD, the agency will open its 7 World Trade Center facility with a staff of 175, a number that is expected to top 300 by the beginning of Q3; Additional offices will open starting shortly with Canada and Puerto Rico, followed by a number of key markets outside of North America in the second half of 2016. Additional executive hires, recruited from leading companies across the technology, publishing and agency industries, will be announced in the coming weeks. ### About Omnicom Media Group Omnicom Media Group (OMG) is the media services division of Omnicom Group Inc. (NYSE: OMC), the leading global advertising, marketing and corporate communications company, providing services to over 5,000 clients in more than 100 countries. Omnicom Media Group includes the full service networks OMD, PHD and Hearts &Science; the Annalect global data and analytics platform; the Accuen global programmatic buying platform; global performance marketing agency Resolution Media; as well as a number of specialty media communications companies.
Omnicom Health Group launches TBWA\WorldHealth, combining Corbett, LLNS, and TBWA global healthcare offices into single integrated offering Posted on April 7, 2016December 14, 2020 by Revanth Ravish Industry Veteran, Sharon Callahan, to Head Unit New York, April 7, 2016 – Responding to growing opportunities in the healthcare sector, Omnicom Health Group today announced that it is combining two of its healthcare agency icons, LLNS and Corbett, under the TBWA\WorldHealth brand. This move significantly expands the agency’s scale and scope, and deepens its commitment to “disrupt” healthcare using TBWA’s proprietary creative engine, Disruption®. Both LLNS and Corbett will now become TBWA\WorldHealth, with the company headquartered in New York, and with offices worldwide. Industry leader Sharon Callahan has been named CEO. Robin Shapiro, formerly president of Corbett, will serve as Group President, North America, with additional management drawn from Corbett, LLNS and TBWA\WorldHealth. “TBWA\WorldHealth is the newest integrated global network within Omnicom Health Group,” said Ed Wise, CEO of the Group. “Healthcare is transforming before our eyes, and it’s ripe for an agency that has a confident point of view about how to communicate around 21st century healthcare. TBWA\WorldHealth enhances Omnicom Health Group’s ability to serve this dynamic marketplace. The addition of this world-class global network reinforces why we’re the largest, most complete communications group in the world dedicated to health and well-being. With TBWA\WorldHealth, we have an unmatched ability to reach professionals, patients, payers, and other health stakeholders in a coordinated way.” According to a recent report from Deloitte, health spending is accelerating as the global economy recovers from prolonged recession, rising an average of 5.2 percent a year in 2014-2018 to $9.3 trillion. “What’s exciting is that interest in health and wellness is also creating opportunities for communications in adjacent categories like food, beauty, technology, and retail,” said John Wren, President and CEO, Omnicom Group. “The formation of TBWA\WorldHealth creates new possibilities for us to serve more clients at the convergence of healthcare. The newly combined TBWA\WorldHealth offers clients significantly greater scale and resources. The agency will strengthen its presence in New York, while adding full-service offices in Chicago, San Francisco and Irvine, California to complement existing TBWA\WorldHealth offices in London, Paris, Hamburg, Istanbul and Mexico City. While maintaining their local market strengths, TBWA\WorldHealth offices will be linked by TBWA’s culture of innovation. “TBWA\WorldHealth is committed to bringing Disruption® to healthcare,” said Ms. Callahan. “Our clients are increasingly looking to break with the status quo and create advertising that is more creative, personal and human. Combining the deep scientific heritage of Corbett and LLNS with the breakthrough creative and global reach of TBWA will enable us to help clients solve their most complex communications challenges.” In addition to her role as CEO of TBWA\WorldHealth, Ms. Callahan will also continue to serve as Chief Client Officer of the Omnicom Health Group. With 30 years of healthcare experience, Ms. Callahan previously served as CEO of LLNS, and as president of the Healthcare Businesswomen’s Association, the industry’s largest professional organization, in 1997 and 2005. She currently sits on the boards of the Medical Advertising Hall of Fame, the Arthritis Foundation, Women Against Alzheimer’s, and is the Executive Committee Chair of the Coalition for Healthcare Communications. About Omnicom Group Inc. Omnicom Group (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries. Follow us on Twitter for the latest news. About Omnicom Health Group Omnicom Health Group (www.omnicomhealthgroup.com) is a global collective of communications companies with more than 3,200 dedicated healthcare communications specialists. It provides marketing services to the health and life-science industries through a combination of specialized agencies, customized client solutions, and collaborations with other Omnicom network agencies. Organized around four customer groups—healthcare professionals, patients, payers, and medical, evidence and regulatory stakeholders—Omnicom Health Group serves more than 100 clients in over 55 offices worldwide.About TBWA WorldwideTBWA Worldwide (www.tbwa.com) is a top ten ranked global advertising network that holds Disruption® at its core to develop business-changing ideas for the brand it works with. TBWA has 11,100 employees across 323 offices in 97 countries and also includes brands such as AUDITOIRE, BEING, Digital Arts Network (DAN), eg+ worldwide, The Integer Group®, TBWA\Media Arts Lab and TBWA\WorldHealth. TBWA’s global clients include Accenture, adidas, Apple, Energizer, Gatorade, GoDaddy, Henkel, McDonald’s, Michelin, Nissan, Pernod Ricard, Pfizer, Standard Chartered Bank, Singapore Airlines, Sotheby’s and Vichy.