BBDO is the Most Effective Agency Network in the World


Tops 2017 Global Effie Effectiveness Index for Fourth Time in Seven-Year History of Index – More Than Any Other Agency Network

Sancho BBDO in Colombia is the #1 Most Effective Individual Agency for a Record Fourth Time

NEW YORK, MAY 26, 2017 – Effie Worldwide has named BBDO the most effective advertising agency network in the world based on the results of its 2017 Global Effie Effectiveness Index.  It’s the fourth time in the seven-year history of the Index that BBDO has topped this ranking – more than any other network.  The 2017 Index was based on results in more than 40 national, regional and global Effie Awards competitions, compiled from 3,601 finalists and winning entries between January 1, 2016 and December 31, 2016. 

Sancho BBDO in Colombia was ranked the world’s most effective individual agency – also for a record-setting fourth time.

Three of the world’s six most effective individual agencies are part of BBDO Worldwide:  Colenso BBDO in New Zealand at #5 and BBDO Argentina at #6. 

Neal Davies, President and CEO of Effie Worldwide, said, “Effie continues to reward ideas that work across the globe.  The top ranked companies demonstrate a strategic commitment to marketing effectiveness.”

Added Andrew Robertson, President and CEO, BBDO Worldwide, “Our mantra is ‘The Work The Work The Work.’  The best work works best.  This recognition emphatically underscores this position.”

This year, BBDO has also been named the most creative agency network in the world in The Gunn Report (for the 11th year in a row), the most strategic network in the world by WARC (for the fourth year in a row) and, last week, Network of the Year at the prestigious D&AD Awards.

In addition to ranking the top agency networks and offices, the Global Effie Effectiveness Index also reveals the most effective marketers, brands and holding companies.  For more information, go to


BBDO’s mantra is “The Work. The Work. The Work.”  Every day, BBDO people in 289 offices in 81 countries work day by day, job by job and client by client to create and deliver the world’s most compelling commercial content. 

BBDO is part of Omnicom Group Inc. (NYSE-OMC) (, a leading global marketing and corporate communications company.  


Effie Worldwide is a 501 (c)(3) nonprofit organization that stands for effectiveness in marketing communications, spotlighting marketing ideas that work and encouraging thoughtful dialogue about the drivers of marketing effectiveness.  The Effie network works with some of the top research and media organizations worldwide to bring its audience relevant and first-class insights into effective marketing strategy.  The Effie Awards are known by advertisers and agencies globally as the pre-eminent award in the industry, and recognize any and all forms of marketing communication that contribute to a brand’s success.  Since 1968, winning an Effie has become a global symbol of achievement. Today, Effie celebrates effectiveness worldwide with the Global Effie, Positive Change Effie, regional Asia Pacific, Euro, Latin American, North American and Middle East / North Africa Effie programs and more than 40 national Effie programs. The Effie Effectiveness Index identifies and ranks the marketing communications industry’s most effective agencies, marketers, and brands by analyzing finalist and winner data from Effie Worldwide competitions.

For more details, visit  

TBWA Worldwide Elevates Chris Garbutt to Global Chief Creative Officer

TBWA Worldwide Elevates Chris Garbutt to Global Chief Creative Officer

New York – May 25, 2017 – TBWA Worldwide today announced the promotion of Chris Garbutt to the role of Global Chief Creative Officer. In his new role, Garbutt will spearhead creative direction and development for the TBWA collective at large, overseeing the creative product across TBWA’s roster of global clients that includes adidas, Accenture, Apple, McDonald’s, Michelin and Nissan, among others.

Commenting on the promotion, Troy Ruhanen, president and CEO of TBWA Worldwide, said

“To be a great creative leader, you need to have a vision for the type of culture you want to create, you need to inspire belief every day, and you must be forever restless. On all fronts, Chris has delivered. The energy and momentum he has created inside of the company is tremendous. The talent he has attracted and developed is best-in-class. And his relentless drive to make great work for our clients is infectious. I’m thrilled to see him take on this new role.”

In his prior role as Global Creative President, Garbutt, 45, implemented a creative vision built upon and executed against the kind of disruptive strategies that are hallmarks of TBWA, while demanding a much higher level of craft. He’s built a strong global creative collective of connected but distinct agencies, and has been instrumental in attracting new clients and talent to the company. He has also introduced internal programs that encourage unconventional creative thinking and collaboration on the agency’s top brands.

Evidence of the success of his efforts abounds, with the New York agency more than doubling its revenue since he joined. Industry recognition has followed, with TBWA ranked as a top-3 network at the 2017 D&AD awards, a top-5 network at the 2017 One Show, and more than doubling its award tally at both shows year-over-year across a diverse array of brands and geographies.

“I’ve known Chris since the earliest days of his career, and I am enormously proud to pass the torch to him,” said John Hunt, founder of TBWA\Hunt\Lascaris. “He is a world-class talent and an incredible creative leader. His passion for the work, dedication to clients, tenacity and humility are second to none. He is also one of a rare breed who recognizes and demands work that is iconic.” 

With Garbutt’s promotion, Hunt becomes Creative Chairman of TBWA Worldwide, formally passing TBWA’s creative leadership to Garbutt. Hunt will continue working with the collective as Creative Chairman from South Africa, aiding Garbutt where the greatest needs exist across the TBWA collective.

“John has been an incredible creative leader for TBWA,” continued Ruhanen. “He has brought Disruption to life for more than a decade and proven that the best work can come from anywhere. We are so pleased he will continue on with us as Creative Chairman.”

Garbutt returned to TBWA in 2015 from Ogilvy & Mather East in New York, where he served as Chief Creative Officer. As CCO, his oversight and leadership spanned all agency disciplines, and he is credited with award-winning campaigns for Coca-Cola, IBM and Tiffany & Co. Previously, Garbutt was Chief Creative Officer of the network’s Paris office, where he propelled the agency to new creative heights producing global campaigns for Dove, Google, Perrier, Louis Vuitton’s ‘Journeys’ campaign and IBM’s ‘Smarter Cities.’

In 2014, Garbutt was ranked #1 CCO in the world by Directory’s Big Won. Advertising Age also named him one of the most awarded Chief Creative Officers in the world that same year. He has won over 100 Cannes Lions in his career, including three Grand Prix awards, as well as top honors in The One Show, D&AD, Webbys, Clios and Art Directors Club awards.

He previously served as Executive Creative Director at TBWA\Paris, where he produced some of the agency’s most celebrated work for Nissan, Absolut, PlayStation, Canderel and Pedigree.

A native of Cape Town, South Africa, Garbutt began his career in Johannesburg as a Creative Director at TBWA\Hunt\Lascaris, where he spent four years working under the tutelage of Hunt. 

“I’m humbled and honored to take on this role at a company I love,” said Garbutt. “The last year and a half have been about building our talent within TBWA, and creating a process that brings together our best people around the world to make the best work for our clients. That’s what allows us to make our brands part of culture, which is where we thrive and make iconic work.”

About TBWA Worldwide

TBWA\Worldwide ( is a top-ten ranked global advertising collective that holds Disruption® at its core to develop business-changing ideas for brands. TBWA has 11,300 employees across 305 offices in 98 countries and also includes brands such as Auditoire, Digital Arts Network (DAN), eg+ worldwide, The Integer Group®, TBWA\Media Arts Lab and TBWA\WorldHealth. TBWA’s global clients include adidas, Apple, Gatorade, Henkel, McDonald’s, Michelin, Nissan, Pernod Ricard, Standard Chartered Bank, Singapore Airlines, Sotheby’s and Vichy. Follow TBWA on Twitter and Instagram and like us on Facebook.

About Omnicom Group Inc.

Omnicom Group Inc. (NYSE: OMC) ( is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.


Anaka Kobzev

Global Head of PR, TBWA Worldwide


[email protected]

Jenna Hollmeyer

US Communications Director, TBWA Worldwide


[email protected]