Omnicom Agencies Win Top Honors at the 2017 Cannes Lions Festival of Creativity

BBDO Lands Agency and Network of the Year While OMD Named Top Media Network 

NEW YORK, June 24, 2017 – At the 64th annual Cannes Lions International Festival of Creativity, Omnicom (NYSE: OMC) agencies continued the tradition of being the most creatively awarded in the industry by sweeping the media and advertising categories. In total, 152 Omnicom agencies won nearly 360 Lions from approximately 35 different countries across more than 20 communication disciplines.

BBDO claimed both Network and Agency of the Year titles following a record year with 19 Agencies winning 144 Lions across 24 categories. It’s the sixth time BBDO, more than any other network, has been named Network of the Year. Clemenger BBDO Melbourne was presented with the Agency of the Year title on the strength of winning 56 Lions. OMD, one of the worlds leading media networks, was proclaimed Media Network of the Year after a strong performance across a broad spectrum of client categories and regions around the globe.

In addition, DDB ranked among the top five networks winning 100 Lions from 19 offices followed by TBWA with upwards of 75 Lions. In addition to a Titanium Lion, 180LA walked away with two Grand Prix in Promo & Activation and Integrated for Boost Mobile “Boost Your Voice.”

There were many highlights over the course of the Festival for Omnicom agencies. Below are just a few:

  • Clemenger BBDO Melbourne’s “Meet Graham” campaign for the Transport Accident Commission was a runaway success winning 29 Lions – including two Grand Prix in both Health & Wellness and Cyber – across seven categories. Snickers “Hungerithm” won six Golds and 21 Lions total.
  • Competing at Cannes for the first time, Hearts & Science was the only network to earn two Gold Lions in the media category.
  • PHD rounded out the winner’s circle with multiple wins outside the Media category, including a Gold in Print and the Cyber Grand Prix.
  • Goodby Silverstein & Partners won four Gold and two Silver Lions for its “Cheetos Museum,” work on behalf of Frito-Lay.
  • Ketchum won 23 Lions including a Grand Prix for Creative Data.
  • Alma DDB earned ten Lions setting a new high for the U.S. Multicultural market. Two global campaigns for the launch of Netflix’s Narcos Season 2 were the biggest winners, earning Lions in Cyber, PR, Media, Entertainment, and the Promo and Activation categories. 
  • Omnicom’s CDM London, Critical Mass, Dieste, FleishmanHillard, and Porter Novelli among others, all won Lions.

“Cannes Lions are among the most prestigious and competitive awards in our industry, and the fact that Omnicom took top honors across a range of categories, spanning advertising, media, digital, mobile, cyber, and PR, is a testament to our relentless focus on innovation, creativity and talent,” says John Wren, President and CEO of Omnicom. “I am extremely proud of the recognition, the work that earned it, and our amazing people that made it happen.”

Omnicom Media Group Agencies Stand Out at Cannes

OMD Named Media Network of the Year

Hearts & Science Is Only Multiple Gold Winner in Media Category

PHD Takes Cyber Grand Prix 

CANNES, France (June 21, 2017) – Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC), marked its first year with three agency networks in competition at the Cannes Lions International Festival of Creativity with all three  earning top accolades.

The stand-out in group of stand-outs was OMD Worldwide, which was named Media Network of the Year after winning one Gold, five Silver and five Bronze lions and earning 14 shortlists in the Media Lions category. 

Competing at Cannes for the first time, sibling Hearts & Science was the only network to earn two Gold in the media category; and its finally tally of earned took two Gold, one Silver and five shortlists from only 14 entries translated to an entry-to-shortlist conversion rate of 30 percent, and a 60 percent shortlist-to-win conversion rate. 

PHD rounded out the winner’s circle with multiple wins outside the Media category, including a Gold in Print and the Cyber Grand Prix.

OMD’s Network of the Year Win

OMD’s 11 Media Lions were awarded for work across a broad spectrum of client categories – including, automotive, food & beverage, non-profit, retail, and technology – and all regions across the globe, including: 

  • An Excellence in Media Planning GOLD LION awarded to MANNING GOTTLIEB OMD for “NO ONE SHOULD HAVE NO ONE” (AGE UK)  
  • A Use of Real-Time Data SILVER LION awarded to OMD SINGAPOREfor “Restaurant Capacity Based Advertising for McDelivery” (MCDONALD’S)  
  • Data Driven Targeting SILVER LIONawarded to MANNING GOTTLIEB OMD for “No One Should Have No One” (Age UK)
  • Cars & Automotive Products & Services SILVER LION awarded to OMDDubaifor “Camelpower Automotive” (NISSAN) 
  • Media & Publications SILVER LION awarded to OMD UK for “Channel 4 Paralympics” (PARALYMPICS CHANNEL 4) Silver Lion
  • Use of Integrated Media SILVER LION awarded to OMD UK for “Channel 4 Paralympics” (PARALYMPICS |CHANNEL 4)
  • Use of Brand or Product Integration into a Programme or PlatformBRONZE LION awarded to OMD USA for “Serena Match Point” (GATORADE /PEPSICO)
  • Use of TV   BRONZE LION awarded to OMD DOMINICANA |for “Equalitv International Women’s Day” (LA SIRENA)
  • Use of Brand or Product Integration into a Programme or Platform BRONZE LIONawarded to OMD USA for “Super Bowl Drones Half Time Show” (INTEL) 
  • Use of Other Screens BRONZE LION awarded to MANNING GOTTLIEB OMD for “Spring Waitrose” (WAITROSE)
  • Use of Brand or Product Integration into a Programme or Platformawarded to MANNING GOTTLIEB OMD for “Buster the Boxer” (JOHN LEWIS) 

Hearts & Science Outstanding Inaugural Year

Hearts & Science scored with a campaign that had already been voted a favorite of Super Bowl viewers, and earned the following awards at Cannes for the 14 month-old agency:   

  • Use of Brand or Product Integration into a Programme or PlatformGOLD LION for “Bradshaw Super Bowl Stain” (TIDE| P&G |
  • Use of Events GOLD LION awarded to Bradshaw Super Bowl Stain (TIDE/P&G)
  • An Excellence in Media Execution SILVER LION for Bradshaw Super Bowl Stain (TIDE/P&G) 

Outside of the Media category, PHD took the Cyber Grand Prix (partnering with Droga 5) on the humorous and inventive “Did you mean MailChimp?”campaign that took variations on the name of the email marketing provider and used them as inspiration for a series of films and interactive executions.

About Omnicom Media Group

Omnicom Media Group (OMG) is the media services division of Omnicom Group Inc. (NYSE: OMC), the leading global advertising, marketing and corporate communications company, providing services to over 5,000 clients in more than 100 countries. Omnicom Media Group includes the full service networks OMD, PHD and Hearts &Science; the Annalect global data and analytics platform; Resolution Performance Media; as well as a number of specialty media communications companies.

Omnicom Expands Commitment To The U.N. Sustainable Development Goals (SDGs) With The Launch Of Two New Multi-Year Global Partnerships

Theirworld and Girl Effect Become Signature Partners of Omnicom as it Continues to Tackle the Challenges of Ensuring Inclusive and Quality Education through the Common Ground Initiative

CANNES, FRANCE, June 19, 2017 – Omnicom is formalizing its pledge to Sustainable Development Goal (SDG) #4 with the announcement today of two new, three-year global partnerships with leading NGOs  – Theirworld and Girl Effect.

Since the launch of the Common Ground Initiative last year, Omnicom has been simultaneously supporting global and local education programs while managing several projects with its newest partners to further deliver on the important promise of SDG #4: “inclusive and quality education for all.”

“We are committed to using the creativity, innovation and power of our people and agencies across the globe to help the UN achieve the SDGs,” says John Wren, President and CEO, Omnicom Group. “Given our long history supporting educational initiatives, we are honored to be able to extend our support to two outstanding non-profits, Theirworld and Girl Effect, who share a similar mission – education for all.”

Children’s charity Theirworld uses research, pilot projects and campaigning to create global change and bring better health and education to children. They are at the forefront of testing and shaping new ideas to help give the most vulnerable children around the world a brighter future and the best possible start in life. 

“A partnership with Omnicom gives a huge boost to the global movement to get every girl and boy in school,” says Sarah Brown, President of Theirworld. “The engagement of such a vibrant network of clients, offices, staff and agencies worldwide has the potential to help transform how world leaders and communities all around the world prioritize the education of children, whoever they are and wherever they are born.”

Girl Effect uses mass and social media, mobile technology and data to break down the negative social norms that hold girls and their communities back. Through brands for social change, the organisation provides girls the information and inspiration the information and inspiration they need to become co-creators of change in their own right.

“When girls have access to a quality education, not only do they rise, but they also lift the economic prospects of their whole community,” says Farah Ramzan Golant, CEO of Girl Effect. “We are grateful to Omnicom because we both believe in the power of branded storytelling: To unleash real change, you need to unlock hearts and minds and enable new behaviors. This is where our two organizations can work collaboratively together to deliver real return on impact.” 

Watch the video to learn more about Omnicom’s partnership with Theirworld and Girl Effect.

Omnicom will be discussing their partnership with Theirworld and Girl Effect as part of a CEO Panel session at The OMD Oasis during the Cannes Lions International Festival of Creativity (June 17-24), in Cannes, France, on Tuesday, June 20 and at a Common Ground reception later that evening. In addition, throughout the week of Cannes Lions Festival there will be an exhibit showcasing the efforts and progress of all Common Ground initiatives in the Palais des Festivals.

Theirworld ( and Girl Effect ( join a list of other admirable NGOs Omnicom employees and agencies are supporting to advance inclusive and quality education, including CARE, Room to Read, Project Literacy, IndeWe Learning Center in Illovo, Action Aid, Education Above All and RMHC/Hacer Scholarship Program, among others.

View Omnicom’s 2016 Corporate Responsibility Report:

Omnicom’s Agencies Announce Power-Packed Content Line-up at Cannes Lions 2017

NEW YORK, June 13, 2017— At the 64th annual Cannes Lions International Festival of Creativity, Omnicom (NYSE: OMC) and its agencies will have a significant presence on and off the stage. This year, festivalgoers can expect to hear from some of the brightest minds in marketing on a range of important industry topics including data-driven creativity for smarter storytelling, diversity and talent development, the new marketing paradigm and the future of media.

The OMD Oasis is returning to la Croisette for its fifth year of premier programming and thought leadership sessions centered around the 2017 theme of: “Making Stories Matter.” From June 19 – 23, inspiring leaders from across the branded communications ecosystem will explore how companies discover, deliver and define smarter stories about people and problems as a way to unlock new opportunities.

Ketchum is the title sponsor of the Young Marketers Competition for the 7th straight year. In addition, PHD is partnering with Cannes Lions to launch the festival’s first ever official chatbot, which will answer a range of frequently asked questions, such as ‘what’s on now and next’ as well as help delegates find their way around.

Below are some of the highlights:


  • Jonathan Nelson, CEO, Omnicom Digital will explore the intricacies of “Connecting with the Connected Consumer” alongside Erin Matts, CEO, North America, Annalect
  • TBWA\Worldwide presents: “Import\Export Creativity and China” featuring Serge Dumont, Vice Chairman, Omnicom Group and Nils Andersson, Regional Creative President, TBWA\Asia
  • Tiffany R. Warren, SVP, Chief Diversity Officer, Omnicom Group will engage in a fireside chat at Facebook Beach entitled, “Less Talk, More Diversity: Lessons from ADCOLOR on How to be an Ally




Omnicom Media Group

  • Hearts & Science is bringing their “Imagine” experience to Cannes Lions for the first time to discuss today’s polarized social climate and the new marketing paradigm with representatives from the world’s leading news organizations
  • Susana Tsui, CEO, PHD APAC will take part in the panel session, “Merge – Is the Future “Robot Shaped” with Chelsea Chen, Co-Founder, Imotech and Olly the Robot
  • Inside the Jury Room – Media” with 2017 Media Lions Jury President and PHD Worldwide CEO Mike Cooper
  • PHD will be joined by Author, Futurist and Inventor Ray Kurzweil for “Merge – The Closing Gap Between Technology and Us


The complete schedule of event programming by day can be found at