Omnicom Launches A New Center Of Excellence Focused On Commerce

NEW YORK, March 28, 2019 /PRNewswire/ — Omnicom Group Inc. (NYSE: OMC) today announced that it has formed a new center of excellence to advance its commerce capability, “Omnicom Retail Group (ORG)”. 

The new group is focused on driving client growth by leveraging expertise to increase conversion and transaction both online and offline, and it brings together five-award winning agencies with exceptional creativity, strategic thinking and deep client and category experience – The Integer Group, TracyLocke and Haygarth, TPN and The Marketing Arm. The agencies employ over 2,500 people across 19 markets. 

The ORG agencies will continue to operate independently but work collectively to invest in advanced shopper knowledge and drive innovation and thought-leadership in shopper and retail marketing.  

ORG will also facilitate expertise across Omnicom Group, providing bespoke multi-channel consultancy as well as specialist teams in key priority areas such as e-commerce and social commerce. The group is looking to increase investment and access to shopper and transactional data and is working to maximize the opportunity via the new “Omni” people-based, precision marketing and insights platform.

Dale Adams, Chairman & CEO of the DAS Group of Companies said, “We recognize that commerce today requires an innovative multi-channel approach, and this is a new modern integrated model for us to better deliver sales expertise to our clients.”

Sophie Daranyi, formerly Chairman & CEO of Haygarth, a creative agency specializing in brand, shopper and retail marketing, has been tapped to become CEO of ORG reporting to Adams.

Daranyi comments, “ORG’s focus is on driving client growth through advanced understanding of shopper behavior, developing deeper insights and providing impactful creative solutions across all relevant touchpoints, with the ultimate end-goal of increased online and offline transaction and conversion.” 

Daranyi has nearly three decades of retail and brand marketing experience from both client and agency side, driving strategy and leading campaigns for clients including L’Oréal and Disney as well as retailers such as Signet and Vodafone.   

“Sophie is an experienced leader and practitioner and has a clear strategy of how we can better combine our expertise to address clients’ commerce needs,” said Adams. “She will work across Omnicom Group and directly with clients to drive innovation and growth and work to facilitate increased channel collaboration.”

Speaking on behalf of the agencies, TPN CEO Sharon Love said, “We have exceptional capability across our companies and the shopper and commerce expertise at Omnicom has never been stronger. By co-operating together as part of ORG, we all believe that we will be able to further accelerate growth and innovation.”

More information can be found at


Omnicom Retail Group is a collective of best in class consultancy, creativity and capability in retail, shopper and commerce marketing, focussed on driving sales growth through increased online and offline conversion and transaction. Formed to address the need for innovative multi-channel commerce expertise in the rapidly evolving world of retailing and shopping, ORG combines world class shopper capability and facilitates expertise across Omnicom Group. ORG brings together five award-winning agencies – The Integer Group, TracyLocke and Haygarth, TPN and The Marketing Arm. Employing over 2,500 people across 19 markets. The group also facilitates expertise across Omnicom Group providing multi-channel commerce consultancy and specialist teams. For more information please visit


Omnicom Group ( is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries. Follow us on Twitter for the latest news. 

SOURCE Omnicom Group Inc.

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Ketchum Named PRWeek’s Agency of the Past 20 Years

NEW YORK, March 22, 2019 /PRNewswire/ — Leading global communications consultancy Ketchum was named Best Agency of the Past 20 Years at the 20th annual PRWeek Awards held last night in New York City. Speaking about Ketchum’s Agency of the Past 20 Years honor, PRWeek commented: “The achievement speaks to a consistently high level of effective and creative work across a number of clients.”

The award was given to Ketchum for receiving the highest number of PRWeek Awards since they began in 1999, with 55 accolades – 10 ahead of its nearest competitor.

PRWeek added, “It is particularly noteworthy that this consistent success is spread across different clients and categories. It is predicated on big ideas that not only capture the imagination of consumers and create awareness, but also move the needle for clients in terms of real business results.”

Barri Rafferty, partner, president and CEO, commented on the award: “Ketchum has an incredible legacy built on outstanding talent and the client partnerships we’ve forged. My thanks to everyone who has worked for or with the agency over the past 20 years and all those who support us. I’m excited for the next 20 and all that Ketchum will achieve.” 

Rafferty received honorable mention in the Outstanding Agency Professional category, with PRWeek noting: “Her business savvy and focus on creativity are key reasons Ketchum has become one of the most awarded PR firms.” 

Ketchum was awarded five awards and two honorable mentions for its work on behalf of its clients. The award-winning client programs include:


Wendy’s with Ketchum, VMLY&R and Six Course Inc.

Wendy’s with Ketchum, VMLY&R and Six Course Inc.

“Teens Prove Their #StreetTread”
Michelin with Ketchum

“From ‘S.O.S’ to ‘Bienvenidos:’ Puerto Rico Asks Media to #CoverTheProgress”
Discover Puerto Rico with Ketchum

“Prescribed to Death”
National Safety Council with Ketchum, Energy BBDO, m ss ng p eces and PHD


“Prescribed to Death”
National Safety Council with Ketchum, Energy BBDO, m ss ng p eces and PHD

“Clorox Total 360 System: A Game Changer in Fighting Outbreaks”
CloroxPro with Ketchum

The PRWeek Awards are viewed as one of the communications industry’s highest honors. They reward the best of the best corporate, agency, nonprofit, and education teams, with only 41 trophies awarded each year. 

Earlier this year, Ketchum was the most awarded firm at the In2 SABRE Awards winning seven awards for its work on behalf of its clients. In 2018, Ketchum was the most awarded PR consultancy at Cannes, winning 30 Cannes Lions with its partners at the Cannes International Festival of Creativity. Also in 2018, Ketchum won its sixth PRWeek Campaign of the Year Award for its work with Frito-Lay, was named WARC’s No. 2 digital agency in the world, and was named one of the Top Places to Work in PR by PR News for the ninth consecutive year.  

About Ketchum
Ketchum is a leading global communications consultancy with operations in more than 70 countries across six continents. The Holmes Report’s Creative Agency of the Year, Ketchum is the winner of 76 Cannes Lions and an unprecedented six PRWeek Campaign of the Year Awards. Ketchum partners with clients to deliver strategic programming, game-changing creative and measurable results that build brands and reputations. For more information on Ketchum, a part of Omnicom Public Relations Group, visit

About Omnicom Public Relations Group
Omnicom Public Relations Group is a global collective of three of the top global public relations agencies worldwide and specialist agencies in areas including public affairs, marketing to women, global health strategy and corporate social responsibility. It encompasses more than 6,300 public relations professionals in more than 370 offices worldwide who provide their expertise to companies, government agencies, NGOs and nonprofits across a wide range of industries. Omnicom Public Relations Group delivers for clients through a relentless focus on talent, continuous pursuit of innovation and a culture steeped in collaboration. Omnicom Public Relations Group is part of the DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) that includes more than 200 companies in a wide range of marketing disciplines including advertising, public relations, healthcare, customer relationship management, events, promotional marketing, branding and research.

SOURCE Ketchum

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BBDO Tops “Best of the Best”

NEW YORK, March 18, 2019 — The independent World Advertising Research Center (WARC) today released its first-ever “Best of the Best” global index of excellence, aggregating results from its Creative 100, Effective 100 and Media 100 rankings.  These provide a benchmark for agency, network, holding company, brand and advertisers’ performance in the most important areas of communication success:  creativity, marketing effectiveness and media excellence.  They are compiled from results at the most important global and regional industry award shows and competitions.

BBDO was ranked the #1 agency network in the world.

BBDO New York was ranked the #1 agency, and was joined in the Top Ten by AMVBBDO in London at  #4, ColensoBBDO in New Zealand at #6 and AlmapBBDO in Brazil at #10.  

BBDO’s parent, Omnicom, was the world’s best holding company.

Being named “Best of the Best” in this inaugural WARC index caps an impressive run for BBDO.  In early February, The Drum released its Directory Big Won, ranking agency performance across all marketing communication disciplines.  BBDO was the #1 global agency network and BBDO New York the #1 agency.  Then, WARC published its Creative 100, listing the most creative agencies, clients and brands.  Again, BBDO was the #1 network (for the 13th year in a row), and BBDO New York was the #1 agency.  More recently, Fast Company released its list of the World’s Most Innovative Companies.  BBDO New York was selected among the Top Ten in Advertising for the second year in a row.

“‘The ‘Best of the Best.’  It literally can’t get better than that when it comes to public recognition of BBDO Worldwide.  I am proud of, and grateful to, our clients and all of the people in our agencies who made this happen,” said Andrew Robertson, President and CEO, BBDO Worldwide, adding, “Having four agencies from four regions all ranked in the Top Ten, including BBDO New York at No. 1, demonstrates the breadth of talent in the network.”

Added David Tiltman, Head of Content at WARC, “The WARC rankings deliver independent and transparent global benchmarks in creativity, effectiveness and media.  The ‘Best of the Best’ takes this one step further, to showcase the best all-round performances.  We congratulate BBDO New York as the #1 agency and BBDO Worldwide as the #1 Network – a truly outstanding double achievement.”

Further details can be found at


BBDO’s mantra is “The Work. The Work. The Work.”  Every day, BBDO people in 289 offices in 81 countries work day by day, job by job and client by client to create and deliver the world’s most compelling commercial content.  BBDO is part of Omnicom Group Inc. (NYSE: OMC) (, a leading global marketing and corporate communications company.


WARC provides the latest evidence, expertise and guidance to make marketers more effective.  WARC’s mission is to save the world from ineffective marketing.

WARC’s clients include the world’s largest brands, advertising and media agencies, media owners, research companies and universities.  They rely on WARC for rigorous, unbiased information and advice on almost any advertising and marketing issue, which WARC delivers via best practice guides, case studies, research papers, special reports and advertising trend data, as well as via webinars, awards, events and advisory services.

WARC collaborates with more than 50 respected industry organizations globally including:  The Advertising Research Foundation, Cannes Lions, Effie Worldwide, Association of National Advertisers, ESOMAR, 4A’s, IPA and DMA.

WARC was founded in 1985, and has offices in the UK, US and Singapore. In July 2018, WARC became part of Ascential plc, the global specialist information company.

Cannes Lions Honours Jeff Goodby and Rich Silverstein with the Lion of St. Mark

13 March 2019 – The Cannes Lions International Festival of Creativity has today announced that Jeff Goodby and Rich Silverstein, founders of Goodby Silverstein & Partners, will be honoured with the Lion of St. Mark Award at the 2019 Festival.

“The Lion of St. Mark is a special award that honours those who have made a significant and outstanding contribution to creativity in advertising and communications over a lifelong career. Jeff and Rich have had such a profound influence, not only through their much celebrated and creatively ground-breaking work but also by inspiring others to create great work too. Their legacy is truly remarkable, and we’re delighted to celebrate and reward them for their achievements,” said Philip Thomas, Chairman of Cannes Lions.

“Their legacy is truly remarkable, and we’re delighted to celebrate and reward them for their achievements.” Philip Thomas, Chairman of Cannes Lions

Both men started their careers in journalism, Jeff as a reporter and illustrator at The Boston Herald American, Time Magazine, and Mother Jones, and Rich as an art director in the heyday of Rolling Stone Magazine. After meeting at Ogilvy & Mather under Hal Riney, they started GS&P with Andy Berlin in 1983 and won their first Cannes Lion for the Mill Valley Film Festival. They went on to win numerous Lions across all metals and brand categories, encompassing an unprecedented variety of styles. Campaigns included: ‘Got Milk?’, the Budweiser lizards, ‘Invent’ for Hewlett-Packard, the E*Trade chimpanzee, Polaroid’s ‘See What Develop’, NBA’s ‘I love this game’, ‘Skateboarding’ for Nike and campaigns for Sega Games.

Since 2000, the agency has excelled at creating work that transcends media. Most recently GS&P received Gold Lions for ‘I am a Witness’ (the first emoji for a social cause), the ‘Dreams of Dali’ VR experience, Chevrolet’s Sonic Launch with OKGO, and Cheetos Museum.

Much of GS&P’s work has entered into the permanent collection of the Museum of Modern Art in New York.

“We are proud of the ideas we’ve incubated, the friendships that have been formed, the clients met and the families that have been made possible by 35 years of this stuff.” Jeff Goodby

Commenting on the award, Jeff credited GS&P’s staff and culture, “The people who have gone through GS&P have changed our industry more than Rich or I could ever have on our own. A spirit of humanity and forgiveness has made this place a launching pad for things never done before, over and over, always with new people. We are proud of the ideas we’ve incubated, the friendships that have been formed, the clients met and the families that have been made possible by 35 years of this stuff.”

Named Adweek’s Executives of the Decade, Jeff and Rich have had an effect on advertising that can be seen particularly in the leaders they have created and mentored, many of whom have successfully started their own agencies. GS&P’s creative alumni include Gerry Graf (founder of Barton F. Graf), Fred Raillard and Farid Mokart (of Fred & Farid), Paul Venables (founder of Venables Bell & Partners), Jamie Barrett (founder of barrettSF) and leaders like Chris Beresford-Hill (CCO of TBWA\Chiat\Day New York), Steve Simpson (CCO of Ogilvy & Mather North America), and Karin Onsager-Birch (CCO of FCB West).

“This is an amazing honor,” Rich added. “What makes Jeff and me most proud is that we’ve provided a respectful space for so many talented people to make intelligent work, raise families and have fun all at the same time.”

In 2005 Jeff was Jury President of the Titanium Lions Jury, he presided over the Film, Press & Outdoor Lions Jury in 2002 and served on the Film Lions Jury in 1993. In 2009 Rich served on the Titanium and Integrated Lions Jury.

Both Jeff and Rich will take part in an interview hosted by Philip Thomas during the Festival in Cannes, and the presentation of the Lion of St. Mark will take place during the final Awards Show on Friday 21 June. Further information about the Festival is available at

Previous Lion of St. Mark Winners 

2018: Piyush Pandey, Executive Chairman and Creative Director Ogilvy South Asia and Prasoon Pandey, Director, Corcoise Films
2017: David Droga, founder and Creative Chairman, Droga5
2016: Marcello Serpa, former Partner, AlmapBBDO
2015: Bob Greenberg, Founder, Chairman and CEO, R/GA
2014: Joe Pytka, Director, PYTKA
2013: Lee Clow, Chairman, TBWA\Media Arts Lab, Director of Media Arts, TBWA\Worldwide
2012: Dan Wieden, Co-Founder and Global Executive Creative Director, Wieden+Kennedy
2011: Sir John Hegarty, Worldwide Creative Director, Founder, BBH

TBWA’S Circle of Women Leadership Development Program Expands To Include Client-Side Marketers

Nissan Joins as Launch Partner, Announces Circle of Women @ Nissan Event Featuring 3% Movement’s Kat Gordon for April

NEW YORK, March 8, 2019 — On International Women’s Day TBWA\Chiat\Day New York announced the expansion of its Circle of Women leadership development program to include its clients, with Nissan as the first corporate partner.

TBWA\Chiat\Day New York launched Circle of Women on International Women’s Day 2018 to create a pipeline for growing female leaders within the agency. It is a tactical, actionable program that includes group training and speaker sessions, as well as executive coaching for a group of women on the cusp of leadership.

By introducing and expanding the program to its clients, TBWA hopes to find new ways to attract, coach and advance top talent on both sides of the industry, helping to break down barriers and deepen partnerships by providing cross-organizational networking and leadership development opportunities. Nissan, as the first client on board, will share best practices and provide mentorship to women within the agency, while also forging partnerships with other clients within the TBWA collective and beyond. Working together, the two companies aspire to create a larger circle of women helping women rise across client and agency teams.

To inform the content of the program, TBWA fielded an anonymous survey to women working on Nissan marketing across TBWA, Nissan and all Nissan United agencies. Survey results included:

  • 80% of women ranked themselves 6 or higher on “How motivated do you feel to come to work day-to-day?” (on a scale from 1–10)
  • 68% of women said they see women colleagues or clients look out for each other in the workplace
  • 65% of women say 3 or more women at work have their back and are looking out for them
  • 65% of women have a mentor they can confide in or go to for advice

Eight themes emerged as key issues for women at work.

Positive themes that Circle of Women will amplify include: having a community of advocates, access to leadership, sense of career direction and strategic sharing of information and relationships (such as tactical advice on how to go after a high-profile project or promotion).

Issues that the program can work to address include: addressing double standards, feeling disrespected, not seeing yourself at the top and work flexibility.

The study findings will help to inform the Circle of Women program content, working to reinforce and amplify positive behaviors such as women looking out for other women in the workplace, while identifying and addressing the challenges they face.

The inaugural client event, Circle of Women @ Nissan, will feature guest speaker Kat Gordon, the founder of the 3% Movement, and will take place on April 18th in New York during the week of the New York International Auto Show.

Later this year, TBWA will host bespoke events for participating clients programmed to address the top priorities and needs within their organizations. Other TBWA clients will be invited to the event in an effort to unlock cross-company networking and mentorship opportunities.

“We’ve had a successful first year with the Circle of Women program in New York. And while many of our clients have strong mentorship programs within their own organizations, we saw a desire from some of our clients to network with other rising leaders beyond their immediate teams, as well as with different client organizations. We’re thrilled to work with Nissan on this launch event and look forward to partnering with additional clients in the coming months to ensure the progress towards gender parity continues,” said TBWA\Chiat\Day New York President Nancy Reyes.

Nissan Senior Marketing Manager and champion of Circle of Women @ Nissan, Anne McGraw, said, “Many of us working in the industry have experienced the unique challenges for women in marketing, both on the client and agency side. Nissan recognizes the value of identifying talented individuals and ensuring that they have the right support and opportunities to grow into leadership roles.”

About TBWA\Worldwide
TBWA is The Disruption® Company: the cultural engine for 21st Century business. Named one of the World’s Most Innovative Companies by Fast Company as well as Adweek’s 2018 Global Agency of the Year, we create disruptive ideas that locate and involve brands in culture, giving them a larger share of the future. Our collective has 11,300 creative minds across 275 offices in 95 countries and also includes brands such as Auditoire, Digital Arts Network (DAN), eg+ worldwide, GMR, The Integer Group®, TBWA\Media Arts Lab, TBWA\WorldHealth and TRO. Global clients include adidas, Apple, Gatorade, Henkel, Hilton Hotels, McDonald’s, Michelin, Nissan and Singapore Airlines. Follow us on TwitterLinkedIn and Instagram, and like us on Facebook. TBWA is part of Omnicom Group (NYSE: OMC).

About Nissan North America
In North America, Nissan’s operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. Nissan is dedicated to improving the environment under the Nissan Green Program and has been recognized annually by the U.S. Environmental Protection Agency as an ENERGY STAR® Partner of the Year since 2010. More information on Nissan in North America and the complete line of Nissan and INFINITI vehicles can be found online at and, or visit the U.S. media sites and

Omnicom at SXSW 2019

South by Southwest® (SXSW®) Conference and Festival 2019, the annual music, film and interactive festival, begins this year on Friday, March 8th in Austin, Texas. Omnicom, along with several agency members from across the networks, will be featured in speaking sessions and planned events throughout the week. 

Highlights include:

Saturday, March 9th

11:00AM | “Business and Social Justice in the Trump Era” with Ravi Sunnak, EVP, Sustainable Development Goals, Porter Novelli

3:30PM | “Humanizing Your Brand in the Robot-Era” with Howard Belk, Co-CEO and COO, Siegel + Gale

Sunday, March 10th

3:30PM | “Featured Session: Roy Spence” with Roy Spence, Co-founder and Chairman of GSD&M and Founder of the Promiseland Project

5:00PM | “Wacko World and the Rise of Memelord Brands” with Sarah Rabia, Global Director of Cultural Strategy, TBWA

Monday, March 11th

5:00PM | “Girl Culture” with Margaret Johnson, CCO, GS&P

6:00PM | 9th Annual GSD&M Party at the Austin Office

Thursday, March 14th

11:00AM | “The Outer Limits: Tackling Inclusivity in the Media” with Soon Mee-Kim, EVP, Global Diversity and Inclusion Leader, Porter Novelli

View the full list of events here.

Omnicom Celebrates International Women’s Day 2019

In honor of International Women’s Day (IWD), Omnicom agencies around the world will come together to celebrate the professional and personal achievements of women within the Omnicom family and to reflect on progress made. This includes several events hosted by Omniwomen, Omnicom’s internal organization that is dedicated to developing female leaders of tomorrow.

For a comprehensive list of Omnicom’s IWD activities, check out the roundup below. If you have any questions about a particular event/campaign or inquiries on how to get involved, please reach out to Katie Beaule at [email protected]    


Chapter Plans:

  • On March 8th in London, Omniwomen UK + Allies will host their fifth-annual Leadership Summit. This year’s theme is “Supporting Diverse Paths to the Top”, as the event will celebrate and encourage women from all backgrounds to fulfill their potential. Around 300 employees will enjoy a day of workshops and discussions, including talks from speakers such as disability inclusion activist Dr. Caroline Casey, Ruth Hunt of Stonewall and Sophie Walker – former leader of the UK Women’s Equality Party. 
  • Omniwomen San Francisco is hosting a panel and networking session the evening of March 7th, gathering leaders of Omnicom agencies in San Francisco to talk about #BalanceforBetter and what “balance” means to them in their agencies, careers and lives.  
  • Omniwomen China (with support from TBWA\China) is creating a video titled “I’m an Omniwoman”, featuring women from diverse backgrounds sharing their experiences and supporting the Spring Bud Project, whose goal is to assist girls of poor areas of China to return to school.
  • Omniwomen Dallas will launch its chapter on March 7th, with an event embracing the theme #BalanceforBetter.
  • To give back for IWD, Omniwomen France (with support from TBWA\Paris) will be partnering with “La cravate solidaire”, a charity that gathers professional clothes and distributes them to unemployed women to fight against appearance discrimination during job interviews.
  • Omniwomen NY will be hosting an event on March 7th, delivering on the IWD theme of #BalanceforBetter with a focus on self-care. Jeanette Bronee, a performance and culture strategist, international keynote and TEDx speaker and founder of Path for Life, will be featured.


To amplify IWD, BBDO San Francisco has partnered with The Global Fund for Women, an organization that invests in female leaders all over the world who are fighting for women’s rights. The organization focuses on a wide range of rights, spanning from productive rights to driver’s license rights and everything in between. On March 8th, BBDO SF will launch a campaign amplifying IWD through Instagram. A multitude of celebrities and influencers, like Ashley Judd, will give up their Instagram feeds to give a voice to female leaders and activists around the world.


In honor of IWD, CPM offices across the globe will participate in a selfie campaign where employees will pose in the #BalanceforBetter stance using CPM-branded selfie-cards. The selfie-cards plus a recap movie will be shared on local and international social media platforms using the hashtags #IWD2019, #BalanceforBetter and #Omniwomen. In addition, local offices will have a variety of activities to recognize its female employees. 

Critical Mass

This International Woman’s Day, Critical Mass is supporting a group of creatives who are launching #ChoiceWords, a campaign standing up to commonplace, sexist language. This campaign calls out every day microaggressions like “You’re smart for a girl” for what they are—indirectly derogatory and discriminatory messages—and challenges people to pause, choose their words better, and reverse the damaging effects these messages have on women’s self-confidence and advancement. 

#ChoiceWords swag will be sold starting March 8th at, with a physical display at Critical Mass’ Calgary office. The swag and accessories will empower supporters while also bringing awareness to anyone within sight. Plus, every dollar raised will go directly to UN Women.


In honor of IWD, DDB’s North American offices will be recreating black and white photos of its fearless founders Doyle, Dane, & Bernbach. However, the images will be re-enacted by the future of DDB, a.k.a. powerful women in the agencies whose first or last names start with “D” or “B”. DDB will share these images on social media.


FleishmanHillard will be celebrating the depth, dimension and diversity of women across the FH network with a video series that will highlight its female colleagues across function and geography. FleishmanHillard will promote the video series throughout the month, recognizing both International Women’s Day and Women’s History Month. New videos will be released in batches weekly (featuring 25 total women) alongside an integrated promotion strategy of its owned channels and proactive media outreach using #BalanceforBetter.

GMR Marketing

To raise awareness for IWD and celebrate a gender-balanced world, GMR Marketing will be scheduling activities throughout the week. The activities will start on Monday, March 5th with a business clothes drive that allows employees to donate gently-used, professional wardrobe items to Dress for Success, a non-profit organization that empowers women to achieve economic independence. The week will also include a #BalanceforBetter panel featuring women in leadership from several top companies (GE Healthcare, KPMG and Facebook) who will talk about their leadership journeys, challenges and pivotal moments in their careers. In addition, at the end of the week, the company will continue donation efforts for Dress for Success, with GMR matching the donations.


On Monday, March 1, GSD&M launched a 30-second spot in support of IWD spotlighting the powerful female pilots of the U.S. Air Force and inspiring more women to join. Watch the spot titled “Origin Story” here. #HigherFurtherFaster

Interbrand/C Space/HMKM

To keep the spirit of International Women’s Day alive beyond March 8th, Interbrand, C Space and HMKM will ask employees to write down at least one suggestion for change to help build a more gender-balanced world in 2019. Every office will have a stack of “I’m balanced”cards and the suggestions will be amplified on social media.


Ketchum will launch a series of short videos in which women (and men) across its network share their advice and insights about creating a more balanced future – in the workplace, at home, and in society at large. For each video made, Ketchum will donate $10 to Room to Read, a non-profit focused on girls’ education and children’s literacy in Asia and Africa. The videos will be positioned as a virtual time capsule addressed to professionals of the future, showing where we are at the current moment in women’s history and ultimately demonstrating how we as individuals are working as a Force for Good to make that future a reality.

Omnicom Health Group

Omnicom Health Group is celebrating IWD and Women’s History Month by recognizing the female leaders and mentors who inspired agency members. Employees will be encouraged to bring in pictures of women they admire and to watch empowering Ted Talks that focus on themes such as women in leadership. Entrée Health NY will also take part by hosting a class on celebrating women accomplishments, which is a Google initiative called #IAmRemarkable, and by holding a panel discussion with women who are increasing access to healthcare.

Omnicom Media Group

To amplify International Women’s Day, OMG will launch a microsite to showcase men and women from OMG offices around the world giving their thoughts on womanhood, equality, empowerment and more. The site will remain live for the month of March, Women’s History Month. 


To promote this year’s #BalanceforBetter theme, PHD will change its social media headers to its tagline “Finding a better way balance” and share messaging about its 43% female leadership. It will also tie in its #PeopleofPHD initiative by sharing photos of female and male leadership in the #BalanceforBetter pose and sending an internal newsletter from the CEO of PHD Worldwide, Mike Cooper, on the business case for supporting gender balance.

Porter Novelli

In celebration of International Women’s Day, Porter Novelli will host a panel discussion on Thursday, March 7th, featuring three female leaders who will share actionable strategies for women to empower themselves to progress and thrive in their careers.

The panel will focus on the most recent Women in the Workplace study published by McKinsey with Leanin.Org, which found that not only has the proportion of women at every level in corporate America hardly changed, but progress has stalled. Women remain underrepresented and are still hired less in both entry-level roles as well as management positions.

The panel will be moderated by Soon Mee Kim, Global Diversity and Inclusion Lead of PN. Featured panelists include:

  • Kendra Clarke, VP of Data Science and Product Development, Sparks & Honey
  • Angela Chitkara, Branding & Integrated Communications Assistant Professor, CCNY
  • Cheryl Houser, Founder & CEO, Creative Breed


In honor of IWD, RAPP will be hosting a panel, that will be broadcasted to all its offices via a webinar on March 8th. The panel will feature senior female leaders across RAPP’s international network, each with a different point of view and background. The agency will also be creating IWD content for a takeover of its digital channels.


In the run-up to International Women’s Day on March 8th, Siegel+Gale will be hosting an event seriesacross the globe featuring preeminent leaders who are helping to build some of the world’s most influential brands, including AT&T, Nike, Unilever and Google. Led by Siegel+Gale’s CMO, Margaret Molloy, the dual-focused conversations will explore the challenges brands face in 2019. Thirty-two influential panelists across five cities (Dubai, London, San Francisco, LA and New York) will share their personal journeys as executive leaders and the lessons they’ve learned along the way.


On IWD, TBWA\Worldwide will celebrate women who have been promoted and hired across the collective in the past year with an internal film, as the company continues to push toward its Take the Lead 2020 goal. Take the Lead was launched on International Women’s Day 2015 with an initial goal of increasing the percentage of women in leadership roles by 20% by the year 2020. The company is more than 3/4 of the way to its 2020 goal, with women occupying 42% of leadership roles at TBWA globally.

On a more local level:

  • Juniper Park\TBWA will publish a series of short interviews with the agency’s senior female leaders.
  • TBWA\Africa is hosting a Women in Management event, bringing leaders from different agencies across TBWA Africa together to network, connect and mentor each other.

The Marketing Arm

The Marketing Arm will host IWD celebrations across all offices, with each event featuring a poster series that showcases the agency’s empowering female leadership. A version of this content will be shared on The Marketing Arm’s social channels on IWD and throughout the month in order to highlight inspiring women leaders and tell their stories. The agency will also launch a gratitude program that allows employees across offices to congratulate and recognize the women and allies that they work with.