Month: June 2024

The Omnicom Cove returned to Cannes Lions International Festival of Creativity, the world’s most prestigious advertising awards. Omnicom colleagues, clients, and partners gathered at the Omnicom Cove to connect, collaborate, and celebrate for the second year. Each day we dove into provocative discussions around five main themes: AI, Content, Commerce and the New Consumer, Creativity, and Talent. Our expert speakers took the stage to announce partnerships, celebrate campaigns that are moving the industry forward, and inspire with state-of-the-art technology.

Candid Cannes also returned with a reimagined show for 2024. We explored the story behind the strategy, invited guests to take part in the daily debate, dived into AI, built with brand leaders, and showcased the latest from our partners.

Head to http://cannes.omnicomgroup.com to watch our sessions at the Cove and explore insights from the week below.

Take a glimpse into some of our agencies incredible work featured at Cannes Lions 2024.

NEW YORK, June 5, 2024 /PRNewswire/ — Omnicom (NYSE: OMC) has been named the Most Effective Holding Group in the 2023 Effie Index®, the 13th annual ranking of the companies behind the world’s most effective marketing initiatives. This is the second time within the past three years that Omnicom has received the coveted global title.

As part of Omnicom’s strong performance, two of its agency networks placed in the top five of the Most Effective Agency Network category, with DDB Worldwide coming in second and BBDO Worldwide in fourth. AlmapBBDO (São Paulo) came out on top as the #1 Most Effective Agency Office globally.

At the regional level, Omnicom was named the #1 Holding Group in both Europe and Latin America, coming in the top three for North America and APAC. In Latin America, BBDO Worldwide and DDB Worldwide secured the top two spots for agency network and AlmapBBDO took the #1 spot for agency office.

“Creativity is always at our core, but to be extremely effective in today’s world, you must find bold ways to marry that with the latest data and technology. Winning this title is a testament to our people and clients around the world who are willing to try innovative ideas that push the industry forward and lead to strong results,” said John Wren, Chairman and CEO, Omnicom. “I want to thank our people across all regions for their commitment to effectiveness and for creating work that drives intelligent outcomes for our clients.”

The Effie Index identifies and ranks the most effective agencies, marketers, brands, networks, and holding companies by analyzing more than 4,750 finalist and winning entries from eligible global, regional, and national Effie Awards competitions around the world. Announced annually, it is the most comprehensive global ranking of marketing effectiveness. 

“Successful marketing is built on a culture of effectiveness, and this effectiveness is at the core of the Global Effie Index,” said Traci Alford, Global CEO, Effie Worldwide. “The companies and agencies included in this year’s rankings have demonstrated continued agility and creativity in delivering success for their brands across the globe. Omnicom secured its position with strong performances worldwide, achieving a top 3 ranking across Europe and LATAM, North America and APAC Regions. I would like to congratulate all the agency networks and teams involved for their dedication to delivering ideas that work.”

This ranking comes on the heels of several other 2023 industry accolades for Omnicom, including being named Holding Company of the Year by Ad Age, Cannes Lions, Gerety, MediaPost and The One Show. To learn more about the 2023 Effie Index®, visit effieindex.com.

About Omnicom

Omnicom (NYSE: OMC) is a leading provider of data-inspired, creative marketing and sales solutions. Omnicom’s iconic agency brands are home to the industry’s most innovative communications specialists who are focused on driving intelligent business outcomes for their clients. The company offers a wide range of services in advertising, strategic media planning and buying, precision marketing, retail and digital commerce, branding, experiential, public relations, healthcare marketing and other specialty marketing services to over 5,000 clients in more than 70 countries. For more information, visit www.omnicomgroup.com. 

About Effie^® 
Effie leads, inspires and champions the practice and practitioners of marketing effectiveness globally. We work across 125 markets to deliver smart leadership, applicable insights, and the largest, most prestigious marketing effectiveness awards in the world. Winning an Effie has been a globally recognized symbol of outstanding achievement for over 50 years. We recognize the most effective brands, marketers, and agencies globally, regionally, and locally through our coveted effectiveness rankings, the Effie Index. Our ambition is to equip marketers everywhere with the tools, knowledge, and inspiration they need to succeed. 

For more details, visit effie.org. 

Effie Worldwide is a global 501c3 non-profit. 

Sergio Lopez to lead new Practice Area delivering best-in-class content production services

NEW YORK, June 5, 2024 /PRNewswire/ — Omnicom (NYSE: OMC) today announced the launch of Omnicom Production, a new Practice Area that will bring together Omnicom’s global production capabilities. Omnicom Production will encompass Omnicom Studios, eg+, Designory, Mother Tongue, Link9, and the production departments currently housed within the company’s creative networks and agencies. Sergio Lopez, one of the most progressive and awarded creative production leaders in the industry, will lead the new entity as CEO.

Omnicom Production is born from Omnicom’s leading creative and media agencies and engineered for a data driven world. It will provide scaled content solutions through its global network of studios powered by data-led technology. It reaffirms Omnicom’s commitment to crafting content across every touchpoint of the consumer journey that inspires and drives results.

At a time when brands feel like they must choose between creative and performance, Omnicom Production will be one of the largest production operations globally that can do both. It is the latest move by Omnicom to transform its content and production capabilities. In 2023, the company announced a first-of-its-kind partnership with Adobe to provide its networks and agencies enterprise access to Adobe’s Content Supply Chain solution. It then further invested in the area by acquiring the creative studio Coffee & TV and forming Omnicom Studios.

These newer offerings are connected to Omnicom’s longstanding internal solutions, which include Artbot, its intelligent content automation system, and Omni, its open operating system. To strengthen these tools and capitalize on the opportunities that AI and automation present to production services, it has also deepened its existing partnerships with Adobe, Amazon, Getty, Google and Microsoft and gained first-mover access to their Gen AI models.

“Omnicom Production represents another bold step in the evolution of our content production offering, and we are excited to embark on this journey with Sergio at the helm,” said John Wren, Chairman and CEO, Omnicom. “By unifying our production operations under one roof and connecting it to our data technology suite, we can provide our clients access to a wider range of talent, specialized skills, and services. This move will significantly accelerate how our clients can create content at scale in a simpler, more integrated and effective way.”

Headquartered in New York, Omnicom Production will initially launch in the U.S. and will leverage existing global capabilities. With more than 3,000 Omnicom professionals, it will have the talent and resources to drive innovation, invest in the latest tools, and expand its strategic partnerships.

“The need for global production that can efficiently deliver uncompromised, high-performing creative has never been greater. Omnicom’s agile production proposition meets this demand head on,” said Lopez. “Today, clients are demanding more customized content to be delivered across more media channels than ever before, and at faster speeds. Omnicom Production will offer them the scaling and optimizing they need for the modern world by bringing together diverse talent, skillsets, and the latest technologies.”

Sergio Lopez has been in the advertising production business for over twenty years, garnering over 500 industry awards. Over the past decade, he has led production efforts at the likes of McCann, Anomaly and, most recently Publicis Production as Global CEO. He has a demonstrated history of elevating both creative and production standards while helping lead diverse and talented teams. Lopez has a penchant for change management, content supply chain and technology. He has a proven track record of envisioning and creating models that combine efficiency and scale with award-winning craft, underpinned by technology.

About Omnicom
Omnicom (NYSE: OMC) is a leading provider of data-inspired, creative marketing and sales solutions. Omnicom’s iconic agency brands are home to the industry’s most innovative communications specialists who are focused on driving intelligent business outcomes for their clients. The company offers a wide range of services in advertising, strategic media planning and buying, precision marketing, retail and digital commerce, branding, experiential, public relations, healthcare marketing and other specialty marketing services to over 5,000 clients in more than 70 countries. For more information, visit www.omnicomgroup.com.