The report honors emerging brands that are the next generation of
NEW YORK--(BUSINESS WIRE)--
announces its second annual Interbrand Breakthrough Brands report in
partnership with New
York Stock Exchange (NYSE), Ready
Set Rocket, and Facebook.
The 2017 report
recognizes 40 next-generation, disruptive brands that define progress
and the potential to grow. The report complements Interbrand’s annual
Best Global Brands report, now entering its 18th year, by
putting a spotlight on emerging brands—those that are affecting change
and embodying growth.
“There are moments throughout the life of your business when you enter a
new stage of growth,” said Jez Frampton, Interbrand’s Global CEO.
“For Breakthrough Brands, it’s realizing there’s a gap or a need in the
marketplace, and filling it. These brands are catalysts as they are not
just setting new standards for other brands, they’re breaking them.”
After analyzing over 350 submissions from global influencers and open
public submissions, 40 brands were selected as this year’s Breakthrough
Brands, each helping to illustrate key breaking insights. The report
features brands to watch and incorporates a deep dive into growth and
innovation across key global regions including EMEA, LatAm, North
America, and Asia Pacific.
All 40 brands represent the next generation of brands; the startups,
upstarts, challengers, problem solvers, innovators, and category
creators. These brands join many of the 2016 brands that have shown
stand out growth in the past year. Notable brands from the inaugural
list include Casper, AWAY, Line, Venmo, Blue Apron, and iCarbonX.
This year’s report divides the Breakthrough Brands into seven key
“Staying agile in the face of change means constant access to the latest
breakthroughs, innovations and experiences,” said Chief
Communications Officer of Interbrand, Paola Norambuena. “These
Breakthrough Brands are evidence of changing dynamics, and the insights
they embody are ones that brands and businesses of every size need to
understand and embrace.”
"In a time when so many brands are doing so many great things,
Breakthrough Brands must excel across the board. This requires
authenticity, an optimized experience, and putting the customer first
consistently,” noted Alex Lirtsman, Co-Founder & Chief Strategist at
Ready Set Rocket.
When selecting the brands to be featured in this report, these criteria
Criteria & Methodology
“These next-gen brands represent the future. They are disruptive and
defining, innovative and impactful,” said Russ Rubino, VP of
Marketing at Intercontinental Exchange. “In many ways, these
young companies exemplify the NYSE’s mission - to help great companies
do great things by improving the lives of people and society with
integrity, vision, humanity and impact.”
To learn more about these insights and the brands highlighted in the
second annual Interbrand Breakthrough Brands report, please visit interbrandbreakthroughbrands.com,
where a downloadable report is available.
At Interbrand, we believe that growth is achieved when an organization
has a clear strategy and delivers exceptional customer experiences. We
do both, through a combination of strategy, creativity, and technology
that helps drive growth for our clients’ brands and businesses. With a
network of 24 offices in 17 countries, Interbrand is a global brand
consultancy, and publisher of the highly influential annual Best
Global Brands and Breakthrough
Brands reports, and Webby Award-winning brandchannel.
Interbrand is part of the Omnicom Group Inc. (NYSE:OMC) network of
agencies. For more information, please contact us, or follow Interbrand
on LinkedIn, Twitter and Facebook.
View source version on businesswire.com: http://www.businesswire.com/news/home/20170522006248/en/
InterbrandAlyssa Carfi, 1-212-798-7547Senior
Public Relations Associate[email protected]orNYSEJudy
Shaw, 1-646-938-6533Manager, Listings Media & Events[email protected]orUproar
PR for Ready Set RocketCourtney Gillen,
1-312-878-4575 x243Assistant Account Executive[email protected]
Katie Beaule [email protected]