Omnicom Group Acquires ipsh! to Strengthen Its Position in the Burgeoning Mobile Marketing Industry

NEW YORK and SAN FRANCISCO, Oct. 10 /PRNewswire-FirstCall/ -- Diversified Agency Services (DAS), a unit of Omnicom Group Inc. (NYSE: OMC), has acquired San Francisco-based ipsh!, a mobile marketing services and technology company.

Founded in June 2001 by CEO Nihal Mehta and CTO Mike Jelley, ipsh! is the leading North American mobile media and marketing services company, providing innovative solutions for clients through its offices in New York, Los Angeles, Seattle and San Francisco.

"This acquisition represents a unique partnership with the convergence of traditional corporate communications and wireless services," ipsh! CEO Nihal Mehta said. "This partnership highlights the growing importance of the mobile phone as a viable marketing medium."

"At Omnicom, we recognize growth markets and exceptional business opportunities that support our existing businesses and clients, so this acquisition is a perfect fit," said Thomas L. Harrison, Chairman & CEO of DAS. "ipsh!'s ability to successfully implement mobile marketing campaigns for a broad range of clients across industries will give us a leadership position in the marketplace."

About Omnicom Group

Omnicom Group Inc. (NYSE: OMC) ( is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

About ipsh!

ipsh! is the North American leader in innovating, developing and deploying effective, turnkey mobile marketing solutions, with over 400 successful campaigns since the company's inception in June of 2001. Recently, ipsh! received MediaWeek's award for best Non-traditional Media Plan of the Year 2004. In addition, a campaign by Elizabeth Arden's marketing team and Goodby Silverstein & Partners, which used ipsh! technology to deliver targeted SMS (short messaging service) communications for Britney Spears's Curious brand of perfume, won the Marketing and Interactive Excellence (MIXX) Silver award. Spanning technologies that encompass 1-way and 2-way SMS, alerts, promotions, ringtones, logos, pictures, wallpapers, screensavers, games, real-time voting/polling, chat, interactive TV, IVR (interactive voice response), premium SMS, MMS, and mobile video, ipsh! has dominated the media, entertainment and brand verticals with its proprietary PRISM platform. For more information:

SOURCE Omnicom Group Inc.