NEW YORK, Sept. 29, 2014 /PRNewswire/ -- Omnicom Group (NYSE: OMC), a leading global advertising and marketing communications company, announced today that they are the first holding company to partner with Atlas on the launch of their new ad serving platform. The strategic partnership will provide first-mover advantages to Omnicom clients who want the benefits of people-based marketing such as reaching people across devices and bridging the gap between impressions and offline purchases. The announcement was made at the start of this year's 11th Annual Advertising Week that celebrates digital innovation, creativity and the value of advertising communications.
Annalect, the division that houses Omnicom's data and analytics platform and automated digital media buying group, Atlas and Neustar will jointly develop integrations through APIs and a data framework enabling Omnicom agencies and clients to utilize these people-based capabilities in a more automated way. Omnicom clients Pepsi and Intel are among the first mover clients testing this platform.
"We know that 65% of all shoppers use their mobile devices while out shopping, but, unfortunately, cookies don't work -- or don't work well -- on mobile devices and thus fall short when accompanying a customer on a shopping journey," said Jonathan Nelson, CEO, Omnicom Digital. "Atlas is exciting because it solves that problem and works across multiple devices, thus building a bridge from a stationary, offline device such as a home PC to the mobile device that's right in the shopper's hand," said Nelson. "By reaching all the way from contemplation of purchase to the actual point of sale, Atlas is a compelling new offering for Omnicom's clients and their brands."
Nelson will discuss the partnership with Atlas' David Jakubowski and Rob Gatto, Neustar, as part of IAB MIXX General Session, entitled "Marketing for a New Reality," on Tuesday, September 30.
In addition, Omnicom agencies will take center stage during the 11th Annual Advertising Week and lead discussions on such important industry topics as diversity, the intersection of technology and creativity, talent and privacy.
Omnicom Group Inc. (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries. For the latest news follow us on Twitter https://twitter.com/Omnicom.
SOURCE Omnicom Group
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