Omnicom's DAS Group of Companies Acquires DDC Advocacy, the Leader in Data-Driven Advocacy Campaigns

Democracy Direct, DDC Advocacy's data insights platform, further bolsters Omnicom's technology-driven advocacy capabilities

NEW YORK, Dec. 8, 2014 /PRNewswire/ -- The DAS Group of Companies (DAS), a division of Omnicom Group Inc. (NYSE: OMC), today announced the acquisition of DDC Advocacy, a Washington, D.C.-based firm that conducts advocacy campaigns for major corporations, trade associations, business coalitions and nonprofit organizations. DDC Advocacy, a major player in technology-based, fully integrated public affairs and grassroots communications, will offer its services across Omnicom's companies.

Founded in 1996, DDC Advocacy employs state-of-the-art technology and data through Democracy Direct, its proprietary Constituent Relationship Management (CRM) platform. The technology platform uses data-driven insights to conduct campaign-style advocacy programs that help clients achieve business and policy goals.

"DDC Advocacy is a data-driven consulting company that knows how to use highly relevant data for targeting and campaign activation," said Dale Adams, Chairman and CEO, DAS.  "This acquisition is consistent with Omnicom's overarching strategy to leverage data and insights to achieve the best possible outcomes for our clients and their brands."

DDC Advocacy's capabilities span several key areas: integrated campaign-style services, including paid and earned media, experiential events, and constituent outreach through field operatives and its advocacy centers; strategic planning and media buying; market research, including audience modeling and microtargeting, geospatial social media, and database cluster/mapping analyses; and SaaS (Software as a Service)-based CRM and marketing automation platforms, including hosted websites and database management for political action committees (PACs).

"As part of The DAS Group of Companies, we gain huge opportunity to take our new model of public affairs solutions to other partner agencies across the networks," said B.R. McConnon, founding partner, chairman and CEO of DDC Advocacy. "Becoming part of DAS will help our team to expedite DDC Advocacy's expansion and continued innovation in the public affairs market and beyond."

About DDC Advocacy
DDC Advocacy (DDCA), the leader in issue advocacy since 1996, is a full-service public affairs and issue advocacy firm that executes custom-designed engagement programs and campaigns for government, non-profit, association and corporate clients. It leverages a host of extensive capabilities, leading technology tools and strategic expertise to achieve winning results for clients that impact policy and shape public debate. Among its comprehensive suite of services and products, DDCA offers advocacy strategy, global and local in-district campaigns, digital engagement targeting, outreach tools, grassroots technology, PAC compliance, public relations, social media and government services. Visit us at www.DDCAdvocacy.com

About The DAS Group of Companies
The DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), is a global group of marketing services companies. DAS includes over 200 companies in the following marketing disciplines: specialty, PR, healthcare, CRM, events, promotional marketing, branding and research. Operating through a combination of networks and regional organizations, DAS serves international, regional, national and local clients through more than 700 offices in 71 countries.

About Omnicom
Omnicom Group Inc. (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries. For the latest news follow us on Twitter https://twitter.com/Omnicom.

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SOURCE Omnicom Group

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