NEW YORK, Nov. 17, 2016 /PRNewswire/-- sparks & honey, the New York-based agency that synchronizes brands with culture in the now, next and future, today released its annual report, A-Z Culture Glossary of 2017: The Trends You Need to Know to be Relevant, a list of the 100 cultural trends sparks & honey predicts will shape the world and shift consumer behavior in the next year.
This is the third edition of this report. To date, the Culture Glossary reports have received more than 2.4 million views on Slide Share. Of the trends that the Culture Glossary has predicted and scored1 over the series of reports, sparks & honey has an average 81 percent accuracy rate.
"This year's report is the culmination of two months of deep 'cultural forensics,' cultural listening and predictive modeling, looking at trends from the edge to the everyday. These 100 trends, from A-to-Z, are an excellent beacon for marketing to improve relevance, and they can be leveraged as innovation platforms. We hope that they open minds and create new possibilities," said Terry Young, CEO, sparks & honey. "What's really fascinating about this year's trends is the extreme polarization of culture. We're noticing an increasing disruption of the marketplace and consumer behavior, illustrated by the many 'cultural tensions' and counter-trends in this year's A-Z Culture Glossary. One example of those tensions is the decreasing indulgence in vices (like tobacco and alcohol) to alter mood states (New Sobriety) and the use of technology to mimic the effects of traditional medicine and recreational substances (Tech Drugs)."
sparks & honey uses a proprietary framework called the Elements of Culture to organize its cultural trends. The 100 trends in the report are broken into the following five categories: Aesthetics, Media, Tech/Science, Humanity and Ideology. Among the trends to watch for 2017 are:
About sparks & honey sparks & honey (www.sparksandhoney.com) is a New York-based agency with a mission to open minds and create possibilities in the now, next and future for brands. Employing a disruptive marketing platform and cultural newsroom model, sparks & honey leverages proprietary tools, algorithms and human insights to identify emerging cultural trends and engage brands in relevant and meaningful conversations. sparks & honey leverages the proprietary sparks & honey cultural intelligence system to deliver services in three areas for brands - innovation, cultural insights and content. Named to Ad Age's 2014 A-List as an "Agency to Watch," sparks & honey is a part of the DAS Group of Companies.
About the DAS Group of CompaniesThe DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), is a global group of marketing services companies. DAS includes over 200 companies in the following marketing disciplines: specialty, PR, healthcare, CRM, events, promotional marketing, branding and research. Operating through a combination of networks and regional organizations, DAS serves international, regional, national and local clients through more than 700 offices in 71 countries.
1 Scoring based on a combination of Google trends, social listening, proprietary scoring methodology along with third party research.
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/sparks--honey-report-of-top-100-cultural-trends-for-2017-includes-polyamory-death-positivity-and-the-museumification-of-everything-300365407.html
SOURCE sparks & honey
Katie Beaule [email protected]