Los Angeles, June 30, 2016- TBWA\Chiat\Day Los Angeles today announced an expanded leadership team, with C-level promotions across several departments to accelerate recent progress and set equal focus on the agency’s core creative product and vision for the future.
Executive Creative Director Brent Anderson has been named Chief Creative Officer, and Group Planning Director Neil Barrie has been named Chief Strategy Officer. The two will join the agency executive leadership team, which also includes newly minted agency President Erin Riley, as well Stephen Butler, Nick Barham and Tanya LeSieur.
Butler, who has led creative as CCO since 2014, will move to the new role of Creative Chairman, charged with driving agency vision, creative culture and development. Working alongside Barham, who was named Global Chief Strategy Officer for TBWA Worldwide in March of last year, and Riley, the three will focus on enterprise vision for Los Angeles, ensuring the agency and its brand partners are future-focused and poised for continued growth.
Anderson, Barrie and Chief Production Officer Tanya LeSieur will be charged with further amplifying the agency’s focus on creative product across all brands. Together, the moves create an expanded leadership structure that can equally focus on vision and product for both the agency and its brand partners.
The promotions are also a testament to the creative output and leadership that has led to the agency’s most successful Cannes performance in six years, with 10 Lions and 31 shortlists awarded last week across a wide array of categories including Mobile, Cyber, Innovation, PR, Outdoor and Film Craft. Among the winning work were initiatives for clients Airbnb, Gatorade, Nissan and The Grammys.
As Chief Creative Officer, Brent Anderson will assume the day-to-day creative leadership and responsibility for the creative product across all agency accounts. Anderson has been with TBWA\Chiat\Day for more than 11 years, joining in 2005 as a Senior Art Director on Nissan and rising through the ranks to Executive Creative Director. His extensive experience spans multiple industries, serving as the key creative architect and leader across core agency accounts including Gatorade, Airbnb, Adidas, Visa, Buffalo Wild Wings, The Grammys, and others, while also acting as a principal mentor and advocate within the department. A graduate of Brigham Young University, Anderson began his career at JohnsonSheen (now North) in Portland, Oregon.
"Brent is an incredible talent and has been an integral part of our progress in his time at the agency, and especially in recent years," said Butler. "He is also a natural, effective leader, and the ideal and obvious choice to help guide the evolution of our creative product and the next wave of our agency."
As Chief Strategy Officer, Neil Barrie will drive the strategic direction across all agency accounts. Throughout his career, Barrie has uncovered principal insights and developed in-depth, game-changing strategies for some of the world’s leading brands, including Airbnb, Netflix, British Airways and Johnson & Johnson. Since joining TBWA\Chiat\Day as Planning Director in 2012, he has led brand strategy for Airbnb, The Grammys, Disney, and Pepsi Max. Prior to TBWA, Barrie was Partner and Strategy Director at BBH London's ZAG, leading brand and innovation strategy for start-up and challenger brands. Prior to working with brands, he spent his time in bands as a touring indie-rock musician.
“Having worked alongside Neil for the last few years, I’m supremely confident in his ability to lead and continue to evolve our strategy department, and to further our commitment to developing disruptive strategies that fuel creativity and drive brand growth,” said Barham.
He added, “As an agency of our size and scope, we needed to expand the depth of our executive team to better incorporate both vision-focused and product-focused leaders at the top. We’ve elevated Brent and Neil, who are equally distinguished for their mastery of craft as for their passion for our business and our agency, to ensure that the executive team remains as connected to the product as possible.”
About TBWA Worldwide
TBWA\Worldwide (www.tbwa.com) is a top ten-ranked global advertising network that holds Disruption® at its core to develop business-changing ideas for brands. TBWA has 11,300 employees across 305 offices in 98 countries and also includes brands such as Auditoire, Digital Arts Network (DAN), eg+ worldwide, The Integer Group®, TBWA\Media Arts Lab and TBWA\WorldHealth. TBWA’s global clients include adidas, Airbnb, Apple, Gatorade, GoDaddy, Henkel, McDonald’s, Michelin, Nissan, Pernod Ricard, Pfizer, Standard Chartered Bank, Singapore Airlines, Sotheby’s and Vichy. Follow TBWA on Twitter and Instagram and like us on Facebook.
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