Mark Ashbaugh promoted to General Manager Toronto, Connie Eggert
Joins as SVP in New York
NEW YORK--(BUSINESS WIRE)--
Critical Mass, a global digital experience design agency, announced two
senior-level appointments today. Mark Ashbaugh, Vice President Client
Partner, has been promoted to General Manager of Critical Mass’ Toronto
agency effective immediately. The agency also announced that Connie
Eggert has joined as Senior Vice President and will be based in New York.
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Connie Eggert, Senior Vice President, Critical Mass (Photo: Business Wire)
Mark Ashbaugh joined Critical Mass over 10 years ago and leads several
major accounts. In his new role, he will continue to work as a client
partner in addition to leading the Toronto office.
“Mark will work with the team in Toronto to ensure that we continue to
provide leadership and world class work for our clients, while helping
grow the Toronto office,” said Chris Gokiert, President of Critical Mass.
Connie Eggert will join Critical Mass as Senior Vice President. Connie
joins from WPP Team BAC, where she led integration and strategic
development and execution of consumer bank programs across Bank of
America’s 20+ agencies within various holding company networks.
“Connie’s depth of experience is unmatched,” said Di Wilkins, CEO
Critical Mass. “She is an expert in the application of experience design
to consumer banking, and we are honored to work with her.”
Connie and Mark’s new roles come at an exciting time for the agency. In
January, Advertising Age named Critical Mass an ‘Agency to Watch’ in
2016, citing a new business winning streak, an expansion of services,
and a growing global footprint. In February, The Warc 100 listed
Critical Mass as the 3rd best digital/specialist agency in
the world. Last month, Gartner listed Critical Mass as an “Agency to
Watch” in the annual Magic Quadrant for Global Digital Marketing
Agencies, citing “the firm’s high-quality work, as well as the insight
of its strategists, creative/ UX professionals, technologists, and
About Critical Mass
Critical Mass (www.criticalmass.com)
is a global experience design agency with a relentless focus on the
customer. Founded in 1996, the agency has grown to 12 full-service
offices operating across North America, Europe, Latin America, South
America and Asia. Its unwavering belief in delivering brilliant customer
experiences produces business building results for clients. Critical
Mass is a part of the DAS Group of Companies.
About the DAS Group of Companies
The DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC)
is a global group of marketing services companies. DAS includes over 200
companies in the following marketing disciplines: specialty, PR,
healthcare, CRM, events, promotional marketing, branding and research.
Operating through a combination of networks and regional organizations,
DAS serves international, regional, national and local clients through
more than 700 offices in 71 countries.
View source version on businesswire.com: http://www.businesswire.com/news/home/20160419005325/en/
Source: Critical Mass
Critical MassJared Kreiner, 917-606-8017[email protected]
Katie Beaule [email protected]