Critical Mass Invests in North American Management Team

Mark Ashbaugh promoted to General Manager Toronto, Connie Eggert Joins as SVP in New York

NEW YORK--(BUSINESS WIRE)-- Critical Mass, a global digital experience design agency, announced two senior-level appointments today. Mark Ashbaugh, Vice President Client Partner, has been promoted to General Manager of Critical Mass’ Toronto agency effective immediately. The agency also announced that Connie Eggert has joined as Senior Vice President and will be based in New York.

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Connie Eggert, Senior Vice President, Critical Mass (Photo: Business Wire)

Connie Eggert, Senior Vice President, Critical Mass (Photo: Business Wire)

Mark Ashbaugh joined Critical Mass over 10 years ago and leads several major accounts. In his new role, he will continue to work as a client partner in addition to leading the Toronto office.

“Mark will work with the team in Toronto to ensure that we continue to provide leadership and world class work for our clients, while helping grow the Toronto office,” said Chris Gokiert, President of Critical Mass.

Connie Eggert will join Critical Mass as Senior Vice President. Connie joins from WPP Team BAC, where she led integration and strategic development and execution of consumer bank programs across Bank of America’s 20+ agencies within various holding company networks.

“Connie’s depth of experience is unmatched,” said Di Wilkins, CEO Critical Mass. “She is an expert in the application of experience design to consumer banking, and we are honored to work with her.”

Connie and Mark’s new roles come at an exciting time for the agency. In January, Advertising Age named Critical Mass an ‘Agency to Watch’ in 2016, citing a new business winning streak, an expansion of services, and a growing global footprint. In February, The Warc 100 listed Critical Mass as the 3rd best digital/specialist agency in the world. Last month, Gartner listed Critical Mass as an “Agency to Watch” in the annual Magic Quadrant for Global Digital Marketing Agencies, citing “the firm’s high-quality work, as well as the insight of its strategists, creative/ UX professionals, technologists, and program managers.”

About Critical Mass

Critical Mass ( is a global experience design agency with a relentless focus on the customer. Founded in 1996, the agency has grown to 12 full-service offices operating across North America, Europe, Latin America, South America and Asia. Its unwavering belief in delivering brilliant customer experiences produces business building results for clients. Critical Mass is a part of the DAS Group of Companies.

About the DAS Group of Companies

The DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) (, is a global group of marketing services companies. DAS includes over 200 companies in the following marketing disciplines: specialty, PR, healthcare, CRM, events, promotional marketing, branding and research. Operating through a combination of networks and regional organizations, DAS serves international, regional, national and local clients through more than 700 offices in 71 countries.

Source: Critical Mass

Critical Mass

Jared Kreiner, 917-606-8017

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