NEW YORK, May 22, 2015 /PRNewswire/ -- "3,000 Miles from Hollywood" is the tagline for the 2015 Brooklyn Film Festival (BFF) campaign is a staunch declaration that Brooklyn and its movie-making style are both physically and philosophically as far away from Hollywood as it gets.
TV, print and social media campaign, created by TBWA\Chiat\Day New
York, illustrates comical situational comparisons using worn-out Hollywood cliches to prove that Brooklyn
is a categorically different place. The campaign encourages people to
recognize the difference between making a challenging independent
picture and making just another movie. Rather than showcasing the big
budget, blockbuster-style films of Hollywood, BFF is a celebration of
the creativity, craft and ingenuity of independent films.
Through a series of nine animated videos, three of which will air on local TV ahead of the Festival, the distance between Hollywood and Brooklyn is made clear: In one film, we see the classic love triangle scenario as it's played out in most Hollywood films, juxtaposed with a dramatic cheating scandal as it would only happen in Brooklyn. In another, a Hollywood cinematographer films comfortably on an expensive camera rig through a crowded movie set, while a Brooklyn cinematographer is seen filming on his smartphone while skateboarding through the neighborhood.
"Other film festivals ultimately become 'Hollywood'," said Matt Ian,
Executive Creative Director at TBWA\Chiat\Day NY. "This campaign
highlights the fact that Brooklyn–its culture, its people, its art, its
attitude–remains as far away from 'Hollywood' as you can get (without hitting ocean, of course)."
Now in its 18th year, BFF continues
to support and create a platform for budding talent to showcase their
interesting, independent ideas. The 2015 festival takes place May 29-June 7 at various locations in Brooklyn. With Illuminate,
this year's theme, the festival privileges storytelling without
boundaries and welcomes multi-layered stories: the abstract and the
inspirational, the intriguing and the ironic.
"This year's festival theme takes the BFF machine even farther from Hollywood," says festival executive director Marco Ursino.
He adds, "Illuminate is designed to showcase a new generation of
filmmakers and their bright, explosive, uncontainable intelligence.
TBWA's understanding of the festival's true essence, and their
incredibly creative work, are taking BFF to an all new level."
CreditsExecutive Creative Director: Matt IanCreative Director: Deniz MarlaliACD/Writer: Steve SkibbaAnimation/Illustration: Seokmin HongPrint Design: Sarah RomanoffExecutive Producer: Chad HopenwasserSound Design: Roman ZeitlinDirector of Digital and Content Strategy: Aki Spicer Account Director: Ed RogersStrategy: Damasia MerbilhaaSocial Media Team: Ryan Jin, Kiyotaka SumiyoshiOriginal Music by EliasComposer: Eric Ronick
About Brooklyn Film Festival:
The organizers of the Brooklyn
Film Festival (BFF), have been staging International, competitive film
events since 1998. BFF's mission is to provide a public forum in Brooklyn in order to advance public interest in films and the independent production of films, to draw worldwide attention to Brooklyn as a center for cinema, to encourage the rights of all Brooklyn
residents to access and experience the power of independent filmmaking,
and to promote artistic excellence and the creative freedom of artists
without censure. BFF, Inc. is a not-for-profit organization.
About TBWA\Chiat\Day New York:
TBWA\Chiat\Day New York is part of the TBWA Worldwide network. TBWA Worldwide (www.tbwa.com)
is a top ten ranked global advertising network that holds Disruption®
at its core to develop business-changing ideas for the brands it works
with. TBWA has 11,100 employees across 323 offices in 97 countries and
also includes brands such as AUDITOIRE, BEING, Digital Arts Network
(DAN), eg+ worldwide, The Integer Group®, TBWA\Media Arts Lab and
TBWA\WorldHealth. TBWA's global clients include Accenture, adidas,
Apple, Energizer, Gatorade, GSK, Henkel, McDonald's, Michelin, Nissan,
Pernod Ricard, Pfizer, Standard Chartered Bank, Singapore Airlines,
Sotheby's and Vichy. Follow TBWA on Twitter and Instagram and like us on Facebook.
About Omnicom Group Inc.
Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com)
is a leading global marketing and corporate communications company.
Omnicom's branded networks and numerous specialty firms provide
advertising, strategic media planning and buying, digital and
interactive marketing, direct and promotional marketing, public
relations and other specialty communications services to over 5,000
clients in more than 100 countries.
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SOURCE TBWA Worldwide
Katie Beaule [email protected]