Brooklyn Film Festival Positions Itself Against Hollywood in 2015 Ad Campaign

TBWA and BFF launch a series of animated short films and content to prove the festival and its films are a far cry from the traditional movie mecca

NEW YORK, May 22, 2015 /PRNewswire/ -- "3,000 Miles from Hollywood" is the tagline for the 2015 Brooklyn Film Festival (BFF) campaign is a staunch declaration that Brooklyn and its movie-making style are both physically and philosophically as far away from Hollywood as it gets.

The TV, print and social media campaign, created by TBWA\Chiat\Day New York, illustrates comical situational comparisons using worn-out Hollywood cliches to prove that Brooklyn is a categorically different place. The campaign encourages people to recognize the difference between making a challenging independent picture and making just another movie. Rather than showcasing the big budget, blockbuster-style films of Hollywood, BFF is a celebration of the creativity, craft and ingenuity of independent films.

Through a series of nine animated videos, three of which will air on local TV ahead of the Festival, the distance between Hollywood and Brooklyn is made clear: In one film, we see the classic love triangle scenario as it's played out in most Hollywood films, juxtaposed with a dramatic cheating scandal as it would only happen in Brooklyn. In another, a Hollywood cinematographer films comfortably on an expensive camera rig through a crowded movie set, while a Brooklyn cinematographer is seen filming on his smartphone while skateboarding through the neighborhood.  

"Other film festivals ultimately become 'Hollywood'," said Matt Ian, Executive Creative Director at TBWA\Chiat\Day NY. "This campaign highlights the fact that Brooklyn–its culture, its people, its art, its attitude–remains as far away from 'Hollywood' as you can get (without hitting ocean, of course)."

Now in its 18th year, BFF continues to support and create a platform for budding talent to showcase their interesting, independent ideas. The 2015 festival takes place May 29-June 7 at various locations in Brooklyn. With Illuminate, this year's theme, the festival privileges storytelling without boundaries and welcomes multi-layered stories: the abstract and the inspirational, the intriguing and the ironic.

"This year's festival theme takes the BFF machine even farther from Hollywood," says festival executive director Marco Ursino. He adds, "Illuminate is designed to showcase a new generation of filmmakers and their bright, explosive, uncontainable intelligence. TBWA's understanding of the festival's true essence, and their incredibly creative work, are taking BFF to an all new level." 

Executive Creative Director: Matt Ian
Creative Director: Deniz Marlali
ACD/Writer: Steve Skibba
Animation/Illustration: Seokmin Hong
Print Design: Sarah Romanoff
Executive Producer: Chad Hopenwasser
Sound Design: Roman Zeitlin
Director of Digital and Content Strategy: Aki Spicer
Account Director: Ed Rogers
Strategy: Damasia Merbilhaa
Social Media Team: Ryan Jin, Kiyotaka Sumiyoshi
Original Music by Elias
Composer: Eric Ronick

About Brooklyn Film Festival:

The organizers of the Brooklyn Film Festival (BFF), have been staging International, competitive film events since 1998. BFF's mission is to provide a public forum in Brooklyn in order to advance public interest in films and the independent production of films, to draw worldwide attention to Brooklyn as a center for cinema, to encourage the rights of all Brooklyn residents to access and experience the power of independent filmmaking, and to promote artistic excellence and the creative freedom of artists without censure. BFF, Inc. is a not-for-profit organization.

About TBWA\Chiat\Day New York:

TBWA\Chiat\Day New York is part of the TBWA Worldwide network. TBWA Worldwide ( is a top ten ranked global advertising network that holds Disruption® at its core to develop business-changing ideas for the brands it works with. TBWA has 11,100 employees across 323 offices in 97 countries and also includes brands such as AUDITOIRE, BEING, Digital Arts Network (DAN), eg+ worldwide, The Integer Group®, TBWA\Media Arts Lab and TBWA\WorldHealth. TBWA's global clients include Accenture, adidas, Apple, Energizer, Gatorade, GSK, Henkel, McDonald's, Michelin, Nissan, Pernod Ricard, Pfizer, Standard Chartered Bank, Singapore Airlines, Sotheby's and Vichy. Follow TBWA on Twitter and Instagram and like us on Facebook.

About Omnicom Group Inc.

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