Impact BBDO MENA welcomes FleishmanHillard team to its group of companies

FleishmanHillard Middle East gains scale and brings clients the benefit of collaboration with Impact BBDO group

Dubai, United Arab Emirates, January 14, 2018 - FleishmanHillard Middle East, part of the Omnicom Group, has become part of the Impact BBDO MENA group of companies; a leading regional communications group operating across the Middle East and North Africa region for more than 45 years, also part of the Omnicom Group. The move means FleishmanHillard can meet client needs in the Middle East and North Africa region on a larger scale, and can give clients access to the full-scale integrated creative services housed within the Impact BBDO group of companies.

The FleishmanHillard team moves to Emirates Towers, where it will collaborate with the other Impact BBDO group companies, including Impact Proximity, Impact Plus, Impact Porter Novelli and Impact BBDO, based across the 17th, 21st and 23rd floors.

Dani Richa, Chairman and CEO BBDO Middle East, Africa and Pakistan commented: “We are excited to have FleishmanHillard join the Impact BBDO group of companies, as it broadens the range of services we can offer our clients across the region. FleishmanHillard and its clients will benefit from the collaboration opportunities within the Impact BBDO group of companies, and we will now be able to give clients the choice of working with two of the world’s most respected communications brands; FleishmanHillard and Impact Porter Novelli, with all the expertise and access to global markets that they bring.”

As part of the move, there will be natural synergies and collaboration between the FleishmanHillard and the Impact Porter Novelli teams, which together across the region will comprise over 50 communications professionals. As with the similar moves undertaken by Omnicom Public Relations Group in other markets around the world, which have proven to be very successful, the individual brands will continue to exist but the economies of scale of combining resources will ensure both a continued high-quality service for existing clients while simultaneously providing access to more resources and services across the region.

Lucy O’Brien, General Manager and Partner of FleishmanHillard Middle East, added: “Our team is thrilled by the move and the potential it brings us to build the FleishmanHillard brand in the Middle East and Africa, as well as the benefits of giving our clients access to integrated creative services under one roof. Combined we have a deep client roster spanning a multitude of sectors and disciplines, and FleishmanHillard’s clients will only gain from a strengthened Middle East offering.”

About IMPACT BBDO Group of Companies

Part of the global BBDO network, IMPACT BBDO is a leading regional communications group established in the region in 1971 and headquartered in Dubai for the Middle East, Africa and Pakistan. IMPACT BBDO offers comprehensive and integrated communication solutions to a wide and prestigious base of global, regional and local clients. IMPACT BBDO has been recognised as Regional Network of the Year by Dubai Lynx, MENA Cristals, The Loeries and London International. The group employs more than 1,000 people delivering comprehensive communication solutions.

About FleishmanHillard
FleishmanHillard specializes in public relations, reputation management, public affairs, brand marketing, digital strategy, social engagement and content strategy. FleishmanHillard was named Agency of the Year at the 2017 North American Excellence Awards; 2017 ICCO Network of the Year for the Americas and EMEA; PRWeek’s Best Places to Work 2017; PR News’ Best Places to Work in PR 2016-2017; Human Rights Campaign Best Places to Work for LGBTQ Equality for 2018; PR Awards Asia 2017 Greater China Agency of the Year; and NAFE’s “Top 50 Companies for Executive Women” for 2010-2018. The firm’s award-winning work is widely heralded, including at the Cannes International Festival of Creativity. FleishmanHillard is part of Omnicom Public Relations Group, and has more than 80 offices in 30 countries, plus affiliates in 43 countries.