Critical Mass Expands Operations to Brazil in Partnership with Grupo In Press

NEW YORK--(BUSINESS WIRE)-- Critical Mass, a global experience design agency, announced today the opening of Critical Mass Brazil, in partnership with Grupo In Press, a leading public relations and communications holding company in Brazil.

“The Brazilian market represents tremendous opportunity for Critical Mass to better service our current and prospective clients with an expanded footprint in Sao Paulo, and to partner with Grupo In Press,” said Di Wilkins, CEO of Critical Mass. “Grupo In Press has strategically brought agencies together to provide an integrated offering in the right market and at the right time. We’re looking forward to a long and prosperous partnership with Grupo In Press in the years to come.”

The partnership is intended to combine and amplify Grupo In Press’ digital expertise and Critical Mass’s global customer-centric approach to strengthen and broaden in-market offerings and enhance services to support diverse client objectives. Grupo In Press’ digital capabilities include social network management, campaigns with digital influencers, monitoring and intelligence. Critical Mass, in turn, will bring deep expertise in strategy, user experience, creative, technology, marketing science, and social and word-of-mouth marketing.

“Critical Mass provides experiences which promote real change in clients’ business. This is perfectly attuned to our purpose: to be our clients’ most strategic partner,” said Kiki Moretti, CEO of Grupo In Press.

“Our agency helps people form strong connections with our clients’ brands and causes. Together with CM, we will create digital experiences that will do even more to deepen the relationship that our clients have with their customers and audiences. We also look forward to providing a truly unique offering for the Brazilian market," says Hugo Godinho, Managing Director of Digital Strategy and Business at Grupo In Press.

The news comes on the heels of Critical Mass’ recent announcement that social and word of mouth agency, Zócalo Group, would merge into the agency as a fully integrated affiliate.

About Grupo In Press

Grupo In Press is a leading public relations and communications holding company in Brazil. Founded in 1988, with offices in Sao Paulo, Rio de Janeiro, Minas Gerais and Brasilia, it has 500 employees and ranks #3 overall in the communications services industry, and #1 in revenue from private sector clients. Grupo In Press holds two full service public relations agencies – In Press Porter Novelli and FleishmanHillard Brazil – and the specialty services agencies Vbrand, .MAP, In Press Media Guide, In Press Oficina. Widely recognized as one of the most creative firms in the country, In Press Porter Novelli has been recognized four times as Agency of the Year (2006, 2009, 2011 and 2013) by ‘Comunique-se”, the most reliable survey in this segment, and awarded Top of Mind for PR services in Brazil in 2015 by “PR Scope”, the most important PR market research in Brazil, issued by the Spanish Grupo Consultores. For more information visit

About Critical Mass

Critical Mass ( is a global experience design agency with a relentless focus on the customer. Founded in 1996, the agency has grown to 10 full-service offices operating across North America, Europe, Latin America and Asia. Its unwavering belief in delivering brilliant customer experiences produces business building results for clients. Critical Mass is a part of the DAS Group of Companies.

About the DAS Group of Companies

The DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) (, is a global group of marketing services companies. DAS includes over 200 companies in the following marketing disciplines: specialty, PR, healthcare, CRM, events, promotional marketing, branding and research. Operating through a combination of networks and regional organizations, DAS serves international, regional, national and local clients through more than 700 offices in 71 countries.

Source: Critical Mass

Critical Mass

Jared Kreiner, 917-291-1962

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