New York, NY (March 26, 2019) - Omnicom Media Group agency OMD USA, the top media planning and buying agency in the United States by billings and market share, has named George Manas president, Chief Media Officer. Manas, who joins OMD from his role as president of OMG’s Resolution Media performance marketing division, takes on the newly created title concurrent with the agency’s recently announced integration of performance marketing, data science, and platform management capabilities at the account team level.
In his new role, Manas will oversee and accelerate OMD’s digital capabilities across all planning, investment, data and analytics and agency operations platforms.
“As OMD continues to advance its digital and data-driven future at the core, we need expanded expertise at the leadership level” says OMD US CEO John Osborn. “In his role as OMD’s performance marketing partner, George has been singularly agile and effective in creating platform solutions that drive business results for our clients and propel the relevancy of our go-to-market offer. From the moment we decided to add a future-proofing role at the executive level, George was the obvious choice and the right choice for the job.”
Manas joined Resolution Media in 2011, where he was a team lead and Chief Strategy Officer before being named president in 2016. Under his leadership, YOY revenue grew at double digit rates and the agency expanded beyond its New York and Chicago operations, adding offices in Dallas, TX and Charlotte, NC. During his tenure, Resolution secured first-mover partnerships across multiple platforms, including first-to-market access to premium programmatic video and connected TV offerings on Amazon FireTV; and API-enabled access across multiple search and social platforms that supported unique media planning and buying capabilities. Most recently he has led the agency’s expansion into ecommerce and assistive marketing channels such as voice.
Describing his new role, Manas says, “It’s no longer about digital marketing but about marketing in a digital age. Speaking as someone who has worked side-by-side with OMD leadership and brand teams I know how extraordinarily well-positioned this agency is to help brands win in this new era. My mandate is clear – accelerate the path to next-generation agency capabilities.”
Manas will officially join OMD April 1, reporting to Osborn.
OMD US is a part of OMD Worldwide, the world’s largest media network. Named Adweek’s Global Media Agency of the Year 2019, OMD, an Omnicom Media Group agency, is also currently ranked the world’s most effective media agency network in the Effie Effectiveness Index.
Omnicom Media Group is the media services division of Omnicom Group, Inc. (NYSE: OMC). For more information please visit http://www.omd.com/
Contact: Isabelle Gauvry
Katie Beaule [email protected]