NEW YORK--(BUSINESS WIRE)--
Zócalo Group, a leading digital, and social media agency focused on
driving word of mouth, today merged its operations into global digital
experience agency Critical Mass. Both part of the DAS Group of
Companies, Zócalo Group will now function as a fully integrated
affiliate of Critical Mass, expanding to Critical Mass’s global offices.
The merger is intended to combine and amplify the complementary
strengths of both agencies under the Critical Mass name while providing
clients with a broader spectrum of services.
"Our mission has always been to design meaningful experiences by
relentlessly focusing on the customer,” said Di Wilkins, CEO of Critical
Mass. “With Zócalo Group, we are able to augment our capabilities and
extend connected customer experiences through social and word-of-mouth
“We’re excited to formally be a part of Critical Mass,” said Paul M.
Rand, President and CEO of Zócalo Group. “We look forward to building on
both companies’ track records of success, and to growing our shared
capabilities for clients across the globe.”
Zócalo and Critical Mass already have strong foundations in each other’s
areas of expertise. Zócalo, a social agency with pronounced digital
experience, will enhance Critical Mass’ existing social capabilities
while Critical Mass globalizes and expands the Zócalo offering.
Together, they will provide clients a suite of industry-leading digital
capabilities—Strategy, User Experience, Creative, Technology, Marketing
Science, Social, Influencer and Word-of-Mouth marketing.
"Both Zócalo Group and Critical Mass are at the forefront of digital
innovation and customer experiences,” said Dale A. Adams, chairman and
CEO of the DAS Group of Companies. “We would be hard pressed to think of
a better pairing, and are pleased to see these powerhouses move together
under one roof. We believe this structure will offer great opportunities
for both teams and their clients.”
About Critical Mass
Critical Mass (www.criticalmass.com)
is a global experience design agency with a relentless focus on the
customer. Founded in 1996, the agency has grown to 10 full-service
offices operating across North America, Europe, Latin America and Asia.
Its unwavering belief in delivering brilliant customer experiences
produces business building results for clients. Critical Mass is a part
of the DAS Group of Companies.
About Zócalo Group
Zócalo Group (www.zocalogroup.com)
is a full-service digital and social media agency, helping leading
consumer and business-to-business brands become the most talked about
and recommended in their categories. Based in Chicago, Zócalo Group has
received numerous industry awards for brand programs and measurement
initiatives. Zócalo Group is a part of the DAS Group of Companies. For
more information, please visit www.zocalogroup.com.
About the DAS Group of Companies
The DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC)
is a global group of marketing services companies. DAS includes over 200
companies in the following marketing disciplines: specialty, PR,
healthcare, CRM, events, promotional marketing, branding and research.
Operating through a combination of networks and regional organizations,
DAS serves international, regional, national and local clients through
more than 700 offices in 71 countries.
View source version on businesswire.com: http://www.businesswire.com/news/home/20151117006490/en/
Source: Critical Mass
Critical MassJared Kreiner, 917-606-8017[email protected]
Katie Beaule [email protected]