Omnicom Group Agencies Dominate Digital Media Awards

Agencies Sweep Eight out of Twelve Golds; BBDO/Proximity Asia Pacific Named Digital Agency of the Year

BEIJING, Nov. 18 /PRNewswire-FirstCall/ -- Omnicom Group (NYSE: OMC) agencies dominated the spotlight at this week's Digital Media Awards, sweeping eight out of 12 Golds, the Platinum, and the Digital Agency of the Year title. Colenso BBDO and AIM Proximity were awarded the Platinum for Yellow Treehouse, marking the second consecutive year win for Colenso BBDO, while BBDO/Proximity Asia Pacific capped off the evening by clinching the 2009 Digital Media Agency of the Year title. The Digital Media Awards, which honor the best in digital marketing and communications in Asia Pacific, were held in Beijing.

BBDO/Proximity won a total of five Golds, one Silver and six Bronzes including those awarded to Colenso BBDO, AIM Proximity and Clemenger BBDO. DDB walked away with one Gold, five Silvers and three Bronzes for their work by DDB agencies including Tribal DDB and Rapp. TBWA\ received one Gold, two Silvers and one Bronze for Agency.com and TBWA\Hakuhodo work. OMD took home one Gold, three Silvers and one Bronze. OMD's client, Intel, was named Digital Brand of the Year jointly with Dell for their Swarm campaign, which was led by OMD. The full list of awards is shown below.

Jason Kuperman , Omnicom Digital Vice President for the APIMA region, said, "The outstanding performance by Omnicom Group agencies in this year's Digital Media Awards underscores the success they have had in attracting the best digital talent to their teams and creating environments for innovation. This award-winning digital work comes from a results-oriented collaboration with our clients in the region who are determined to use digital to its full potential in the evolving media and marketing landscape."

Following is the list of awards won by Omnicom agencies at the Digital Media Awards:

    Digital Agency of the Year 2009
    BBDO/Proximity Asia Pacific

    Platinum
    Colenso BBDO, AIM Proximity                    Yellow Treehouse (Yellow
                                                     Pages NZ)

    Best Integrated
    BBDO Guerroro, Proximity         Gold          Lola (Bayan
                                                     Telecommunications)
    Colenso BBDO, AIM Proximity      Gold          Yellow Treehouse (Yellow
                                                     Pages NZ)
    Tribal DDB Melbourne             Bronze        Fifth Leg "Operation
                                                     Kerplonk" (Foster's)

    Media Innovation Award
    OMD                              Gold          Swarm (Intel-Dell)
    Agency.com                       Gold          Let's Meet Up (McDonald's)
    Tribal DDB HK                    Bronze        3D McNuggets (McDonald's)

    Website
    BBDO Proximity                   Gold          Things We Forget (3M)
    TBWA\Hakuhodo                    Silver        Hello! Runners MAP (adidas)

    Not-for-Profit
    BBDO Proximity                   Gold          Whale Shark Gamble (Sea
                                                     Shepherd)
    Tribal DDB                       Silver        Ako Mismo (PLDT-Smart
                                                     Foundation)
    Agency.com                       Bronze        Unicef Blueprints (Unicef)

    B2B (Other)
    Colenso BBDO, AIM Proximity      Gold          Yellow Treehouse (Yellow
                                                     Pages NZ)
    OMD, DDB HK, Tribal DDB HK       Silver        FT Wisdom Widget (Financial
                                                     Times)
    OMD Digital China                Bronze        GE Imagination at Work (GE)

    Best Viral Marketing
    DDB, Tribal DDB, Rapp Singapore  Gold          Sunstopper (Johnson &
                                                     Johnson)
    Clemenger BBDO Melbourne         Bronze        Color Break Up (Mars)

    B2C (Other)
    OMD                              Silver        Intel Customized TVC
                                                     (Intel)
    BBDO Proximity                   Bronze        Things We Forget (3M)
    BBDO Proximity                   Bronze        Gillette uArt (Procter &
                                                     Gamble)

    Search Industry Award
    OMD                              Silver        St George Bank (St George
                                                     Bank)

    Best Loyalty Campaign
    DDB China, Tribal DDB Shanghai   Silver        World's 1st McDonald's
                                                     Online Store

    Retail
    Aim Proximity Auckland           Silver        Get the Secret (The
                                                     Warehouse)
    Agency.com                       Silver        Let's Meet Up (McDonald's)

    Financial Services
    Tribal DDB, Rapp                 Silver        ANZ Bank-Getting U Thru
                                                    (ANZ Bank)

    FMCG
    DDB, Tribal DDB, Rapp Singapore  Silver        Sunstopper (Johnson &
                                                     Johnson)
    Colenso BBDO                     Bronze        V $100 Virtual Cash Drop
                                                    (Frucor)

    Mobile
    BBDO Proximity                   Bronze        Gillette uArt (Procter &
                                                     Gamble)
    Colenso BBDO                     Bronze        Pass the Parcel (Vodafone)

    Leisure/Travel
    DDB China                        Bronze        IHG's Mobile Travel
                                                     Assistant (IHG)

About Omnicom Group Inc.

Omnicom Group Inc. (NYSE: OMC) is a leading global marketing and communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

For further information on Omnicom and its brands, please visit www.omnicomgroup.com.

SOURCE Omnicom Group

Pat Sloan, +1-212-415-2109, [email protected], or Velvet Yoshinami, +81-90-8561-0978, [email protected]

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