McBride and Harrington to Lead New Venture
SAN FRANCISCO, March 7 /PRNewswire-FirstCall/ -- Omnicom announced today that the new San Francisco-based agency CUTWATER is officially open for business. The "next generation" agency is a stand-alone Omnicom entity built to serve the needs of today's global brands.
"The advertising business has changed," said Chuck McBride, Executive Creative Director, CUTWATER. "And it continues to change as you read this. So we created CUTWATER -- named after the forward edge of a ship's prow, the first and sharpest point to cut through the ever-changing sea."
Leading the new venture are Chuck McBride, President Brad Harrington (former Co-President of Cole & Webber, Seattle), and Strategic Planning Head Rob Klingensmith. McBride and Klingensmith were previously with TBWA\Chiat\Day San Francisco as Executive Creative Director North America and Planning Director, respectively.
CUTWATER's mission is to pioneer new ways and new forms of bringing big brand ideas to life. CUTWATER is a full-service agency, offering a creative department built around the philosophy that all disciplines -- design, interactive, and advertising -- must collaborate in order to develop a deeper, single-brand story. This triple-play, one-entity approach is the most natural way to ensure that team stakeholders share ownership of one idea. The result: produce complete, cohesive, iconic brand stories that expand across what the agency refers to as the "asymmetrical" media environment.
Omnicom CEO John Wren commented, "CUTWATER is a timely addition to the Omnicom portfolio. As a holding company, Omnicom has always developed and offered clients a diverse set of services and solutions. CUTWATER offers a fresh take on integration that is particularly relevant to clients in today's marketing and media environment."
Launched in 2007, CUTWATER is a new San Francisco-based advertising company that creates iconic brand stories inspired by the intersection of design, interactive and advertising for companies such as Motorola, Ray-Ban, Persol, Fox Sports and Seagate/Maxtor. CUTWATER is an Omnicom Group Inc. company.
Omnicom Group Inc. (NYSE: OMC) is the world's leading global advertising, marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
Pat Sloan of Omnicom, +1-212-415-2109
Katie Beaule [email protected]