NEW YORK, May 26, 2020 /PRNewswire/ -- TBWA Worldwide was named network of the Year at the 99th Annual ADC Awards in New York, with the global collective taking home two Best of Discipline Awards, as well as eight Gold, seven Silver and 13 Bronze. TBWA\Media Arts Lab was recognized as Agency of the Year, with "Bounce" for Apple's AirPods receiving the coveted Black Cube for Best in Show, two Best of Discipline honors, four Gold Cubes and three Silver Cubes, with Apple awarded Client of the Year.
Additionally, TBWA\Media Arts Lab won a Gold Cube for "Wonderful Tools," in Motion/Film/Gaming Craft, and TBWA\Media Arts Lab's "AirPods Pro" won a Gold Cube in Spatial Design, among other honors.
A number of other TBWA agencies showed up strong this year, contributing to the collective's Network of the Year honor. TBWA\India won a Gold Cube and two Bronze for NeuroGen Brain and Spine Institute's "One Mindful Mind," and was the only agency from India to be recognized at the ADC awards. HEIMAT Berlin won Gold and Silver Cubes for "Cultural Heirs: Voice of the Wall," created for Die Kulturellen Erben, as well as a Bronze Cube for home improvement retailer HORNBACH and the German Cancer Aid society.
TBWA\Chiat\Day New York's "Covering Climate Now" for Columbia Journalism Review and TBWA\G1 and TBWA\Else Paris's "Nissan Qashqai Sound Odyssey" were both awarded Silver Cubes. TBWA\Istanbul, TBWA\Media Arts Lab London, TBWA\Media Arts Lab Shanghai and TBWA\Sri Lanka were also awarded ADC Cubes, a demonstration of the breadth of creative talent across the TBWA collective.
"It's a great honor to again be recognized by the ADC," said Chris Garbutt, TBWA's Global Chief Creative Officer. "TBWA\Media Arts Lab and Apple continue to set the creative bar for the industry. I'm especially proud that TBWA was recognized across our global collective for work with a specific local voice – from TBWA\India, TBWA\Chiat\Day New York, TBWA\Istanbul, TBWAG1 + TBWA\Else, TBWA\Sri Lanka, and TBWA\Media Arts Lab London and Shanghai. It's also exciting to see Nissan's work recognized out of both TBWA\G1 and TBWA\Else in Paris, as well as New York. Congratulations to our diverse, talented creative teams around the world. Creativity is the difference maker in this industry, so keep Disrupting the conventional ways of marketing and make iconic work that shapes culture!"
This ADC recognition comes at a time of positive momentum for the TBWA agency collective, after recently being named the top ranked global network on Ad Age's Agency A-List and to Fast Company's Most Innovative Companies List for 2020.
See the full list of TBWA's ADC award-winning work below.
BEST OF DISCIPLINE
TBWA\Media Arts LabCampaign: Apple "Bounce" Best of Discipline for Motion/Film/Gaming Craft | Craft in Motion/Film | Special EffectsBest of Discipline for Advertising | Craft in Video | Direction
Heimat Campaign: Die Kulturellen Erben e.V "Cultural Heirs 'Voice of the Wall"GOLD | Interactive | Video | Online Video
TBWA\India Campaign: NeuroGen Brain and Spine Institute "One Mindful Mind"GOLD | Brand/Communication Design | Promotional/Booklet/Brochure | Catalog/Press Promotional Kit
TBWA\Media Arts LabCampaign: Apple "Wonderful Tools" GOLD | Motion/Film/Gaming Craft | Craft in Motion/Film | Motion Graphics
TBWA\Media Arts LabCampaign: Apple "AirPods Pro" GOLD | Spatial Design | Spatial Design | Retail Design
TBWA\Media Arts LabCampaign: Apple "Bounce" GOLD | Motion/Film/Gaming Craft | Craft in Motion/Film | Special Effects GOLD | Motion/Film/Gaming Craft | Motion/Film | Short Video - Single GOLD | Advertising | Craft in Video | Direction GOLD | Advertising | Branded Content/Entertainment | TV/Film - Single
Heimat Campaign: Die Kulturellen Erben e.V, "Cultural Heirs 'Voice of the Wall"SILVER | Interactive Craft in Online/Mobile | Art Direction
TBWA\Chiat\Day New York Campaign: Columbia Journalism Review "Covering Climate Now"SILVER | Advertising | Direct | Wildcard
TBWA\Media Arts LabCampaign: Apple "AirPods Pro" SILVER | Advertising | Art Direction | Press/Poster Advertising
TBWA\Media Arts LabCampaign: Apple "Bounce" SILVER | Motion/Film/Gaming Craft | Craft in Motion/Film | DirectionSILVER | Advertising | Television/Film/Online Video | Online - SingleSILVER | Advertising | Craft in Video/Cinematography - Single
TBWAG1 + TBWA\ElseCampaign: Nissan "Nissan Qashqai Sound Odyssey" SILVER | Advertising | Craft in Video | Sound Design
Heimat Campaign: ADP e.V., "German Cancer Aid "Spectrum" BRONZE | Experiential Design | Experiential Design | Installations/Single
Heimat Campaign: Die Kulturellen Erben e.V, "Cultural Heirs 'Voice of the Wall" BRONZE: Motion/Film/Gaming Craft | Craft in Motion/Film | Typography
Heimat Campaign: HORNBACH Baumarkt "Democratic Art – An AI Weiwei for Everybody" BRONZE: Integrated | Innovation
TBWA\Chiat\Day New YorkCampaign: Nissan, "Brooklyn at 280kph"BRONZE: Brand/Communication Design | Posters | Billboard - Series
TBWA\Chiat\Day New York Campaign: Mountain Dew, "Here's Mountain Dew Zero"BRONZE: Advertising | Television/Film/Online Video | Television - Single
TBWA\IndiaCampaign: NeuroGen Brain and Spine Institute, "One Mindful Mind" BRONZE: Packaging Design | Specialty Product | Wildcard (single)BRONZE: Design for Good | Branding/Communication Design
TBWA\IstanbulCampaign: Theatre Hours, "Acting Identity"BRONZE: Brand/Communication Design | Branding | Branding Systems/Identities
TBWA\Media Arts LabCampaign: Apple, "Shot on iPhone 11 Pro - Snowbrawl"BRONZE: Advertising | Craft in Video | Direction
TBWA\Media Arts LabCampaign: Apple, "AirPods Pro" BRONZE: Photography | Products/Commercial | Series
TBWA\Media Arts Lab LondonCampaign: Apple, "Coup de Bol"BRONZE: Advertising | Branded Content/Entertainment | TV/Film
TBWA\Media Arts Lab ShanghaiCampaign: Apple, "Shot on iPhone 11 Pro – CNY – Daughter" BRONZE: Motion/Film/Gaming Craft | Motion/Film | Narrative
TBWA\Sri LankaCampaign: D'Las International (PVT) Ltd., "Aura Incense Barricade" BRONZE: Product Design | Wildcard | Single or Series
TBWA is The Disruption® Company: the cultural engine for 21st-century business. Named one of the World's Most Innovative Companies by Fast Company and Adweek's 2018 Global Agency of the Year, we create disruptive ideas that locate and involve brands in culture, giving them a larger share of the future. Our collective has 11,300 creative minds across 275 offices in 95 countries, and also includes brands such as Auditoire, Digital Arts Network (DAN), eg+ worldwide, GMR, The Integer Group®, TBWA\Media Arts Lab, TBWA\WorldHealth and TRO. Global clients include adidas, Apple, Gatorade, Henkel, Hilton Hotels, McDonald's, Nissan and Singapore Airlines. Follow us on Twitter, LinkedIn and Instagram, and like us on Facebook. TBWA is part of Omnicom Group (NYSE: OMC).
About Omnicom Group Inc.
Omnicom Group Inc. (NYSE: OMC) (http://www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
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