NEW YORK, Feb. 25, 2015 /PRNewswire/ -- For the second year in a row, BBDO was the top-rated agency network on the Warc 100, an annual ranking of the world's top marketing campaigns and companies based on their performance in effectiveness and strategy competitions over the past year. This year's rankings were compiled from results in 87 competitions around the world involving more than 2,200 winning campaigns.
BBDO agencies created ten of the top 100 most effective campaigns of the year. And two BBDO agencies – AMV BBDO in the UK (#2) and Colenso BBDO in New Zealand (#3) – were among the top three most creative agencies in this year's Warc rankings.
Said Andrew Robertson, President and CEO, BBDO Worldwide, "BBDO is all about 'The Work The Work The Work.' We believe the best work works best. Our goal is to be, and to be seen to be, the network that produces the most creative work that works best for its clients. The best proxy we have for measuring our performance against other agencies in effectiveness and the quality of our thinking is award schemes like those that are tracked by Warc. For us, it's very very important. We aim to win it every year."
Added David Tiltman, head of content at Warc, "The Warc 100 is a benchmark for commercial creativity, allowing organizations to compare their performance with their peers. To be the top-ranked network means delivering breakthrough ideas for clients in markets all over the world. To achieve this two years in a row is testimony to the consistent quality of BBDO's strategic work."
Further details regarding the Warc 100 rankings can be found at the Warc 100 website:
ABOUT THE WARC 100
The Warc 100 is a ranking of the world's top marketing campaigns and companies, based on their performance in effectiveness and strategy competitions.
Warc tracked more than 2,200 winning campaigns from 87 different competitions to compile the rankings. Each winner was assigned points based on the awards they won (Grand Prix/Gold/Silver/Bronze, or equivalents). The points were then weighted based on the rigor and prestige of the competition. Each competition has a weighting between 1 and 5.Warc assigned the weightings based on a number of factors, including a survey of senior planners from around the world. The methodology was developed in consultation with Professor Douglas West, Professor of Marketing at King's College London.
More details of the methodology are available on the Prize website.
Warc will release further data and analysis from the Warc 100 in the coming months.
Warc.com is an online service offering advertising best practice, evidence and insights from the world's leading brands. Warc helps clients grow their businesses by introducing them to proven approaches for maximizing the effectiveness of advertising and media investments.
Warc's clients include the world's largest advertising and media agencies, research companies, universities and advertisers.
Warc also publishes leading journals including Admap, Market Leader, the Journal of Advertising Research and the International Journal of the Market Research Society.
In addition to its own content, Warc features advertising case studies and best practices from more than 50 respected industry sources, including: ARF, Effies, Cannes Lions, ESOMAR and IPA. Warc hosts three annual case study competitions: Warc Prize for Innovation, Warc Prize for Social Strategy and Warc Prize for Asian Strategy.
Founded in 1985, Warc is privately owned and has offices in the UK, U.S. and Singapore.
BBDO's mantra is "The Work. The Work. The Work." Every day, BBDO people in 289 offices in 81 countries work day by day, job by job and client by client to create and deliver the world's most compelling commercial content. For nine years in a row, BBDO has been the most creative agency network in the world in The Gunn Report and for seven years, BBDO has also been ranked the most awarded agency network across all marketing communications in The Directory Big Won. In addition, BBDO has been named Network of the Year at Cannes five times and is currently ranked the world's most Effective Agency Network in the Global Effie Effectiveness Index. In 2014, WARC ranked BBDO #1 in its inaugural WARC 100 rankings of the world's top marketing campaigns and companies. BBDO has been chosen Agency of the Year multiple times by the leading industry trade publications.
BBDO is part of Omnicom Group Inc. (NYSE-OMC) (www.omnicomgroup.com), a leading global marketing and corporate communications company.
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SOURCE BBDO Worldwide
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