NEW YORK, May 27, 2015 /PRNewswire/ -- TBWA\Chiat\Day has been named agency of record for Kenwood Vineyards, a brand that was acquired by wine & spirits leader Pernod Ricard USA in May 2014. The agency was appointed to help lead a re-launch of the brand across all five Kenwood Vineyards product lines.
Based in Sonoma, California, Kenwood is first U.S. still winery in the Pernod Ricard USA portfolio, which today boasts over 40 premium wine and spirits labels from around the world. TBWA\Chiat\Day will be developing a brand strategy and launching a fully-integrated campaign that will include print, OOH, digital and social content, in-store and experiential elements. New work is expected to be in market by November 2015.
Commenting on the appointment, Pernod Ricard Winemakers US Brands Vice President of Global Marketing, Eric Thomson, said: "We are extremely excited to have TBWA\Chiat\Day as our new partner. We continue to be impressed with their strong strategic and creative work, and are looking forward to them bringing the same passion we saw during the pitch process to our business in the future."
TBWA\Chiat\Day New York CEO Rob Schwartz added: "We're thrilled to work with Kenwood Vineyards. They are a venerable Sonoma winemaker, and we are looking forward to bringing their story of passion and craft to the world."
About Kenwood Vineyards: Established in 1970 in the heart of Sonoma Valley, Kenwood Vineyards produces premium wines that showcase Sonoma County's world class vineyards. For additional information visit www.kenwoodvineyards.com
About TBWA\Chiat\Day New York: TBWA\Chiat\Day New York is part of the TBWA Worldwide network. TBWA Worldwide (www.tbwa.com) is a top ten ranked global advertising network that holds Disruption® at its core to develop business-changing ideas for the brands it works with. TBWA has 11,100 employees across 323 offices in 97 countries and also includes brands such as AUDITOIRE, BEING, Digital Arts Network (DAN), eg+ worldwide, The Integer Group®, TBWA\Media Arts Lab and TBWA\WorldHealth. TBWA's global clients include Accenture, adidas, Apple, Energizer, Gatorade, GSK, Henkel, McDonald's, Michelin, Nissan, Pernod Ricard, Pfizer, Standard Chartered Bank, Singapore Airlines, Sotheby's and Vichy. Follow TBWA on Twitter and Instagram and like us on Facebook.
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Katie Beaule [email protected]