NEW YORK--(BUSINESS WIRE)--
Interbrand is pleased to announce the appointment of Daniel Binns as
Managing Director of its New York & San Francisco offices. Binns will be
based in New York and report directly to Josh Feldmeth, CEO of
Interbrand North America.
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Daniel Binns - Managing Director of Interbrand New York & San Francisco (Photo: Business Wire)
Over the past two years, Interbrand has evolved from a brand strategy
and design consultancy to a multi-disciplinary, integrated growth
partner—and Binns’ promotion illustrates a significant milestone in that
transformation. Binns will be charged with delivering results for
Interbrand New York and Interbrand San Francisco clients, all while
enhancing internal collaboration among Interbrand’s various disciplines.
His background in strategy and global business—spanning analytics,
marketing, product innovation, communications, and media—makes Binns
highly qualified to bring Interbrand’s unique capability set to its
clients. In his new role, Binns will continue to serve as Interbrand’s
automotive sector leader and oversee nearly 200 Interbrand employees.
“Daniel is intellectually rigorous, deeply thoughtful, and an
extraordinarily well-rounded leader and colleague,” noted Feldmeth. “He
is someone who possesses a deep understanding of both our business and
our culture. All of this, coupled with his extensive experience and
passion for developing clear strategies and exceptional customer
experiences, makes him distinctly qualified to grow the brands and the
businesses of Interbrand’s valued client partners.”
Binns first joined Interbrand New York in 2009 as Senior Director of
Strategy. He was instrumental in founding Interbrand’s Corporate
Citizenship practice, which helps Interbrand’s clients link their CSR
and sustainability initiatives to their brand strategies.
While Binns left Interbrand for a short time to co-found and serve as
President of the Americas at The Leading Edge, he returned to the firm
in 2013 as Executive Director, Global Brand Engineer for Nissan United.
In this role, he has led strategy for Omnicom’s Nissan United team on a
global scale. He has made sure brand deployment is consistent across all
Omnicom agencies working on Nissan. His leadership has contributed
greatly to Nissan’s increase in total global sales, as well as its 182%
increase in brand value since 2012.
Over the course of his 30-year career, Daniel has run his own consulting
business and has held executive positions at McCann Worldgroup, where he
served as Worldwide Account Director for Coca-Cola and Unilever, and led
a number of its offices in Asia. Binns also has extensive experience
working with global companies such as GM, Wrigley, L’Oreal, Nestle, and
Of his promotion, Binns said the following: “As the leader in our field,
Interbrand has the opportunity to redefine our category and drive brand
and business growth for each of our clients. I'm honored to have been
given the opportunity to carry the torch in the next phase of
Interbrand’s incredible journey."
With a network of 29 offices in 22 countries, Interbrand believes that
growth is achieved when an organization has a clear strategy and
delivers exceptional customer experiences. Interbrand’s combination of
strategy, creativity, and technology makes it uniquely capable of
driving the growth of its clients’ brands and businesses. Publisher of
the highly influential annual Best
Global Brands ranking and Webby Award-winning brandchannel,
Interbrand is part of the Omnicom Group Inc. (NYSE:OMC) network of
agencies. For more information, please visit Interbrand.com
or follow Interbrand on Twitter and Facebook.
View source version on businesswire.com: http://www.businesswire.com/news/home/20160525006462/en/
InterbrandKristin Reagan, 1-212-798-7792Director, Global
Marketing & Communications[email protected]
Katie Beaule [email protected]