SAN FRANCISCO, July 13, 2010 /PRNewswire via COMTEX/ --
Omnicom Group Inc. (NYSE: OMC) announced today that the San Francisco office of Agency.com is relaunching as Signal to Noise. The digitally led, integrated marketing agency is building brands and driving results through innovations in areas such as dynamic, real-time advertising, interactive video, distributed ecommerce, social media and mobile advertising.
Jordan Warren, President and CEO of Signal to Noise, stated, "We've had the good fortune to work with progressive clients who truly embrace digital as a key driver for their brands, and we've assembled an amazing team of digital experts who think beyond digital. We're creating a new breed of Agency of Record, one that uses customer insights supported by data to inform ideas and drive dramatically better marketing results."
Headquartered in San Francisco, Signal to Noise will continue to serve its global clients in other markets by leveraging best-of-breed resources from across Omnicom. The Signal to Noise name reflects the agency's approach to helping marketers make sense of a rapidly evolving media landscape and build communication programs that resonate. It also refers to the agency's analytic strengths in deriving actionable insights from the staggering amount of data delivered through digital channels.
Scott Briskman, Executive Creative Director of Signal to Noise, added, "This is a fantastic opportunity. We're creating a new agency born in digital and fluent in all media. Our formula harnesses learning from real data to build compelling and effective creative across channels. We're helping our clients successfully deliver their signal in a sea of noise."
Jonathan Nelson, CEO of Omnicom Digital, said, "The team in San Francisco is well positioned to meet the needs of today's marketers. The thing that's different about them is how they're blending sales and marketing. They're developing programs across channels that are measurable, accountable and drive bottom-line results."
The new agency was one of the original offices of Agency.com. The New York office of Agency.com is now embedded in TBWA New York, and the Chicago office is becoming part of TBWA's E-Graphics Worldwide, providing Web and search marketing services across the company.
About Omnicom Group Inc.
Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
SOURCE Omnicom Group Inc.
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