Omnicom's DAS Group of Companies acquires Berlin-based digital transformation agency TLGG

LONDON, Feb. 2, 2015 /PRNewswire/ -- The DAS Group of Companies, a division of Omnicom Group (NYSE: OMC), today announced the acquisition of digital consulting and transformation agency Torben, Lucie und die gelbe Gefahr (TLGG).

Based in Berlin, TLGG combines the excellence of a strategic consulting firm with the creativity of a digital agency. The deal gives TLGG the ability to draw from DAS's data insight, technology and creative expertise, to expand its offering to clients, as well as gain access to DAS's global network. DAS clients will benefit from TLGG's deep digital transformation skills and change management model, now accessible on a global scale. TLGG enters a close cooperation with RAPP, a DAS company and one of the world's leading CRM agencies.

"TLGG is unique as an innovative digital change management company, and they bring tremendous insight to their clients," said Dale Adams, Chairman and CEO, DAS. "We look forward to welcoming them to DAS, and continuing to grow our data-driven insights offering to achieve the best possible outcomes for our clients and their brands."

TLGG has grown from a startup social media agency in 2008 to a strategic consulting and digital transformation agency, with expertise in social customer relationship management (CRM), digital platforms and community management. It has won the Marketing Campaign Competition at the Midem conference in Cannes and the DMMA Online Star award in Germany. In addition, TLGG leaders are frequent contributors of thought leadership and editorial content throughout Germany.

Alexei Orlov, Chief Executive Officer of RAPP, said, "TLGG's leadership in strategic digital consulting and curated social media, coupled with RAPP's strengths around the globe in data and technology solutions, will drive market leading innovations for our clients."

Christoph Bornschein, Founder of TLGG, said, "With the global breadth and depth of The DAS Group of Companies, we can better deliver high-precision, high-impact brand and consumer digital engagement for current and future clients. We look forward to furthering TLGG's successful path in tandem with DAS."

"With DAS, we create the perfect strategic and cultural fit," said Franzi Kuhne, Managing Director at TLGG. "The strength of DAS in CRM and our expertise in content, consulting and campaigns brings our clients the strongest offering and counsel in digital communications."

About Omnicom
Omnicom Group ( is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries. For the latest news follow us on Twitter

About Torben, Lucie und die gelbe Gefahr (TLGG)
As an agency for digital transformation, TLGG deals with change. We support brands and companies in and through the age of digital communication. We bring digital transformation to a business as we combine the strategic excellence of a consulting company with the creativity of a digital agency. Based in Berlin, the company oversees clients such as Astra, E.ON, HUK Coburg, Lufthansa and Spotify. 

About RAPP
RAPP ( is one of the world's leading customer experience agencies. RAPP is driven by data, inspired by culture, and enabled by technology. The agency believes in creating real-time, brand-building, problem-solving, useful customer journeys across all channels that are measurable, trackable and accountable. RAPP continues to build on its heritage as a powerhouse in direct, relationship and loyalty marketing to deliver experiences that make brands, products and services richer. The multichannel network is comprised of more than 50 offices in 30 countries. RAPP is a part of Diversified Agency Services, a division of Omnicom Group.

About The DAS Group of Companies
The DAS Group of Companies, a division of Omnicom Group (NYSE: OMC) (, is a global group of marketing services companies. DAS includes over 200 companies in the following marketing disciplines: specialty, PR, healthcare, CRM, events, promotional marketing, branding and research. Operating through a combination of networks and regional organizations, DAS serves international, regional, national and local clients through more than 700 offices in 71 countries.

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SOURCE Omnicom Group

Benjamin Bourinat, 347-453-4283, [email protected]