LONDON and NEW YORK, June 21, 2011 /PRNewswire via COMTEX/ --
E-GRAPHICS and Code Worldwide, two of Omnicom's leading implementation businesses, have formed a global strategic alliance to create a technology-driven 'intelligent brand delivery' model for the implementation of advertising and marketing campaigns.
Operating downstream of creative development, by combining state of the art technology with the best talent, the new model offers clients a faster and smarter marketing production service with substantial cost efficiency gains. The alignment means the two companies will work together as strategic partners, bringing together Code's marketing automation platform, adZU, with E-GRAPHICS' worldwide production facilities. As part of the alignment, E-GRAPHICS will continue its rollout of adZU to its clients. Code will also place its creative technology staff in E-GRAPHICS' offices worldwide.
The new offering will create some big benefits to brand owners:
"Marketing technology has enabled Nissan to support our Retail Network in ways that weren't possible before we started working with Code and E-GRAPHICS," said John Parslow of Nissan. "The time and money we're saving in our advertising production is being reinvested so, as well as receiving a more efficient service, we're also able to ramp up our ad volumes and increase share of voice and awareness. These two companies are leading the way with this technology."
"Both businesses are leaders within their space," comments Myles Peacock, COO of E-GRAPHICS. "Code offers the industry's most advanced multi-channel marketing automation software, adZU. Whilst E-GRAPHICS have always been very efficient and effective at implementing against our client requirements, our tried, trusted and tested Code partnership enables us to collectively push the industry boundaries and client benefit further. Ultimately we're making the implementation of ideas a more intelligent and informed process. We have already seen the difference this approach makes to our clients - Nissan, for example, has seen a big spike in effectiveness since implementing adZU."
"The value of technology is only realised through people, so the combination of adZU and the breadth and the quality of E-GRAPHICS' production services is crucial for clients," added Matt McNeany, CEO Code Worldwide. "The trend of clients looking to decouple the implementation of advertising from creative development is nothing new. However, our 'intelligent brand delivery' model recognises the direction the production market is headed. With the traditional manual decoupling factories becoming ever more commoditised, clients don't just want efficient and cheap production; they want a smarter model.
"Code was founded on the vision that technology would change the advertising industry, the change has begun and this alliance is our latest step in response to giving our clients what they need, even if they don't realise it yet."
For further information please go to www.codeworldwide.com.
E-GRAPHICS Worldwide is a marketing implementation company that amplifies a brands' message locally. Digital. Social. Motion. Print. E-GRAPHICS Worldwide blends global multi-channel capabilities with in-house efficiencies that adapts and extends a marketing message. Its innovative bespoke process allows clients to navigate the ever-growing communication channels, easily and cost effectively, with a particular emphasis on digital solutions. In addition to implementing brands globally, E-GRAPHICS Worldwide also offers expert digital development and outstanding content creation to support client's marketing needs in local, regional and global applications.
About Code Worldwide
Code Worldwide are Creative Technologists specializing in marketing automation. They have offices in London, New York and the Ukraine. Key clients include Nissan, London 2012, PWC and Boots, as well as agencies such as TBWA and DDB.
Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
SOURCE Omnicom Group Inc.
Katie Beaule [email protected]