DDB Worldwide and Tribal DDB Win Unilever Global Lipton Tea Business

New York, March 20, 2007--- DDB Worldwide, a leading agency network within Omnicom Group Inc. (NYSE:OMC), has won all Lipton Tea products business from Unilever (NYSE:UL).

The wins follow DDB's close partnering with the Global Lipton team over the last three years, starting with the 2005 U.S. repositioning themed "Lipton Tea Can Do That" from DDB New York. DDB will now handle all products within the Lipton Tea brand portfolio globally.

Unilever also named DDB Worldwide's Tribal DDB as the first, global digital agency of record for the Lipton Tea brand. Known for award winning work both in effectiveness and creativity, Tribal DDB was chosen to head innovation in the interactive space for Lipton and is charged with taking the brand to the next level in digital experiences.

"We couldn't be more excited about this win and recognition of our achievement on behalf of the Lipton Tea brand. It's always great to win business and even more so when it's an acknowledgement of ongoing work for a client's brand," Chuck Brymer, President and CEO of DDB Worldwide, said.

Lipton is a key brand within the Unilever portfolio, generating more than $3 billion in annual sales and helping to drive the company's vitality mission.

"The strong results generated by 'Lipton Tea Can Do That' suggested it was time to unite the fast growing brand under a single, global strategy with a full communications partner," Didier Dallemagne, Senior VP, Unilever, Global Beverages, said. "DDB's strategic and Co-Creative approach to our business issues has been a good fit with our brand vision for Lipton Tea." DDB also works on other Unilever brands throughout the world, including Knorr.

Etienne Sacilotto, VP, Unilever, Lipton Global, noted, "We are tremendously pleased with the iconic work that DDB New York has developed for Lipton Tea. The strong teamwork between Lee Garfinkel, Ben Arno, Asit Mehra and all of us at Lipton resulted in a campaign that was strategically strong and produced outstanding business results."

DDB Worldwide (www.ddb.com), twice named The Gunn Report's Most Awarded Agency Network, named the World's Top Network in Europe by The Gunn Report in 2006 which also named DDB London the Most Awarded Agency in the World. Three-time winner Adweek and Advertising Age Global Network of the Year. Number one in Creativity magazine's 2006 ranking of agencies. Four-time winner, Clio Agency Network of the Year. Winner of more awards than any other network in the history of the Cannes International Advertising Festival. Tribal DDB, named Adweek's Interactive Agency of the Year for 2005 and 2006. Tribal DDB awarded Digital Campaign of the Year by Ad Age in October 2006.

DDB Worldwide is an Omnicom company: Omnicom Group Inc (NYSE: OMC) (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

Contact:
Pat Sloan 212-415-2109

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