Ketchum Grows Digital Business Unit with Addition of Four New Hires

New Talent Draws Experience from PwC, Digitas, MTV World

NEW YORK, May 15, 2013 /PRNewswire/ -- Ketchum, one of the world's leading communications firms, continues to add new senior talent to Ketchum Digital, the firm's full-service interactive strategy, Web design and development, video production and multimedia development group that helps companies tell their stories to their consumers. The agency's newest colleagues bring a wealth of cross-disciplinary expertise from the advertising, consulting and media sectors. This experience will inform Ketchum's global social and technology strategy, interactive marketing and multimedia content development.

Three of the new team members are based in New York and one is based in Atlanta:

Phil Swire, Senior Vice President, Digital Strategy & Technology, New York

Phil Swire leads Ketchum's development function in the U.S. and oversees technology strategy across the Ketchum network. A digital strategist, Swire joins Ketchum from PricewaterhouseCoopers where he was a leader in that firm's digital strategy practice. Prior to PwC, he held roles with Direct Partners Inc.,, Synoptek Inc. and International Paper. He holds master's and bachelor's degrees from Carnegie Mellon University.

Matt Browher, Senior Vice President, Digital Strategy, Atlanta

Matt Browher has extensive experience in strategy development, team management and interactive marketing, having recently worked at Digitas and as the digital practice lead for FleishmanHillard in Atlanta. Previously, he worked at Initiative Media, IQ Interactive, Avenue A/Razorfish and Cingular Wireless in digital strategy positions of increasing responsibility. Browher began his career in strategy consulting with PricewaterhouseCoopers and Arthur Andersen before earning his M.B.A. from Kennesaw State University.

Amy Andrieux, Vice President, Multimedia Content & Strategy, New York

Formerly editorial director at MTV World, Amy Andrieux oversees the Ketchum Digital video group, helps lead content strategy for the U.S., and helps to evolve Ketchum Digital's multimedia capabilities. Andrieux brings a wealth of multimedia, video and content development experience to Ketchum from her experience developing and leading editorial strategy for MTV World online portals. Previously, she was general manager and executive editor of The Source magazine and spent time as a freelance marketing consultant. She also worked as a Web producer at TMM Agency and Syrup Advertising Agency. During her career she has published a cultural magazine and launched her own digital cultural website. She studied legal communications and journalism at Howard University.

Kristen Massaro, Vice President, Digital Strategy, New York

Kristen Massaro supports a number of key accounts, including Michelin and Gillette, and lends support to other markets in the Ketchum network, with emphasis on the Southern U.S region. Massaro, who has deep expertise in social media engagement, was previously with with Emanate, a public relations sister agency to Ketchum, where she led the digital and social strategy specialty since 2011. Prior to Emanate, Massaro was director of social media at Maclaren. She has previously worked at Moody's Investors Service and KCSA Worldwide. She has a bachelor's degree in communications from Manhattanville College.

"As we evolve and expand our digital offering, our greatest marketplace differentiator remains our people," said Debra Forman, partner and director, Ketchum Digital. "Our new team members – Phil, Matt, Amy and Kristen – come from a variety of backgrounds and bring diverse skills and extraordinary expertise in their respective specialty areas, ensuring that we'll continue to deliver break through creativity and results for our clients."

About Ketchum

Ketchum is a leading global communications firm with operations in more than 70 countries across six continents. Named 2012 PR Agency of the Year (PRWeek and European Excellence Awards) and the winner of an unprecedented three consecutive PRWeek Campaign of the Year Awards, Ketchum partners with clients to deliver strategic programming, game-changing creative and measurable results that build brands and reputations. For more information on Ketchum, a part of Diversified Agency Services, a division of Omnicom Group Inc., visit

About Diversified Agency Services

Diversified Agency Services (DAS), a division of Omnicom Group Inc. (NYSE:OMC) (, manages Omnicom's holdings in a variety of marketing communications disciplines. DAS includes over 200 companies, which operate through a combination of networks and regional organisations, serving international and local clients through more than 700 offices in 71 countries.

About Omnicom Group Inc.

Omnicom Group Inc. ( is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

Alicia Stetzer
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SOURCE Ketchum