BBDO Tops WARC 100 Rankings as Most Effective Agency Network in the World for Fourth Year in a Row


NEW YORK, APRIL 4, 2017 – For the fourth year in a row, BBDO has been ranked the most effective agency network in the world in the WARC 100. The annual WARC 100 tracks the rankings of campaigns based on their performance in more than 80 effectiveness and strategy competitions over the past year. Its intent is to reflect the business impact of a campaign.

Seventeen of the top 100 most effective campaigns of the year were created by 11 BBDO agencies for 16 brands, with BBDO India’s “#ShareTheLoad” campaign for Ariel topping the list at #1.  Other awarded work included campaigns for Bonds, DB Export, the Economist, Guinness, New Zealand Transport Agency, Pedigree, Sainsbury’s and Snickers, to name a few.

Four BBDO agencies were ranked among the top-ten individual shops in the world, including AMV BBDO in the UK (#2), BBDO Mumbai in India (#3), Colenso BBDO in New Zealand (#9) and BBDO New York in the USA (#10).  Six other BBDO agencies finished among the top 50. In addition, Proximity London was the number one ranked digital specialist.

Said Andrew Robertson, President and CEO, BBDO Worldwide, “BBDO is all about ‘The Work. The Work. The Work.’  Great work that works great.  The best work results come from smart thinking that drives brilliant creativity. That’s why this ranking matters to us. This year, we had the top-ranked campaign in the world, four of the top-ten individually ranked agencies, and were the number-one network in the world – for the fourth consecutive year – all of which demonstrates the strength and depth of the network.” 

Winning the WARC 100 completes a global triple crown for BBDO. Earlier this year, BBDO topped The Gunn Report for the 11th year in a row as the world’s most creative agency network. In addition, BBDO was ranked number one in The Directory Big Won as the world’s most awarded agency network across all marketing communication disciplines.

David Tiltman, Head of Content at WARC, commented, “The WARC 100 represents the best work in marketing – breakthrough campaigns that have a business impact. To have topped these rankings four years in a row is a significant achievement. In a fast-changing industry, BBDO is consistently delivering results for its clients.”

Further details regarding the WARC 100 rankings can be found at the WARC 100 website:

ABOUT WARC AND THE WARC 100 is an online service offering advertising best practices, evidence and insights from the world’s leading brands. WARC helps clients grow their businesses by using proven approaches to maximize advertising effectiveness.

The WARC 100 is a ranking of advertising and marketing campaigns that have worked. WARC tracks advertising competitions around the world – all of which require entrants to show the business impact of a campaign, rather than solely recognizing the campaign’s creativity. This year, WARC tracked more than 2,000 winners in more than 80 different effectiveness and strategy competitions to compile the rankings.

Founded in 1985, WARC is privately owned and has offices in the UK, U.S. and Singapore. 


BBDO’s mantra is “The Work. The Work. The Work.”  Every day, BBDO people in 289 offices in 81 countries work day by day, job by job and client by client to create and deliver the world’s most compelling commercial content.  For 11 years in a row, BBDO has been the most creative agency network in the world in The Gunn Report.  In addition, BBDO has been ranked the most awarded agency network across all marketing communications in The Directory Big Won for 12 of the 13 years that this report has been published.  BBDO has also been named Network of the Year at Cannes five times and has been chosen Agency of the Year multiple times by the leading industry trade publications.

BBDO is part of Omnicom Group Inc. (NYSE-OMC) (, a leading global marketing and corporate communications company.