NEW YORK, March 3, 2020 /PRNewswire/ — The World Advertising Research Center (WARC) has released the results of its second annual Creative 100, ranking the most creative agencies, networks and campaigns in the world. In 2019 The WARC Creative 100 replaced The Gunn Report as the definitive benchmark for creative success based on results from the most prestigious global and regional industry competitions.
For the second year in a row, BBDO Worldwide has topped the WARC Creative 100 as the most creative agency network in the world. This year also marks the 14th year in a row that BBDO has topped these creative rankings as the most creative agency network – 12 under the Gunn Report and now two under the WARC Creative 100.
Five BBDO offices were ranked among the world’s top 20 individual agencies, with AMVBBDO ranked #4, Impact BBDO at #5, AlmapBBDO at #13, CHE at #16 and BBDO New York ranked #17. A total of eight BBDO agencies were included in the top 50, contributing to the network’s success.
Ten BBDO-created campaigns were among the most awarded campaigns of the year, eight of which were among the top 50. These include: “Viva La Vulva” for Bodyform/Libresse from AMVBBDO (#2), “Safety Hub” for NRMA Insurance from CHE Proximity Melbourne (#10), “Naughty or Nice Bauble” for Myer from Clemenger BBDO Melbourne (#24), “Truck Art Childfinder” for Berger Paints from Impact BBDO Dubai & BBDO Lahore (#29), “The Blank Edition” for An-Nahar from Impact BBDO Dubai & Impact BBDO Beirut (31), “#DefyTheName” for Monica Lewinsky from BBDO New York (#43), “Stop Traffick” for Street Grace from BBDO Atlanta (#46) and “Zero Tolerance Ribbon” for 28 Too Many also from Impact BBDO Dubai (#47).
David Lubars, Chief Creative Officer Worldwide & Creative Chairman BBDO Worldwide, said “What makes me most proud of topping the WARC Creative 100 for the second year in a row is that it’s not just one agency or campaign. It’s multiple agencies delivering work for multiple clients across multiple forms and platforms.”
David Tiltman, VP Content, WARC, said: “Through our rigorous methodology, The WARC Creative 100 provides the ultimate independent global benchmark for the industry, spotlighting the most creative and inspirational marketing ideas from around the world and the companies behind them. We applaud BBDO Worldwide for its achievement of being ranked the world’s most creative agency network.”
BBDO is a part of Omnicom Group which was also ranked #1 Holding Company in the world by WARC this year.
The WARC Creative 100 is one of a series of rankings that will be published by WARC, offering an independent industry benchmark for creativity, media and effectiveness. This year’s WARC Creative 100 was compiled from global industry competitions including Cannes Lions, Clio Awards, D&AD, London International Awards and the One Show, along with regional competitions such as Adfest, Dubai Lynx, El Ojo de Iberoamérica, Eurobest, Golden Drum.
Further details can be found at www.warc.com/rankings
ABOUT BBDOBBDO’s mantra is “The Work. The Work. The Work.” Every day, BBDO people in 289 offices in 81 countries work day by day, job by job and client by client to create and deliver the world’s most compelling commercial content. BBDO is part of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), a leading global marketing and corporate communications company.
ABOUT WARCWARC is part of Ascential: the path-to-purchase company that combines intelligence, data and insights to drive growth in the digital economy. We do this by delivering an integrated set of business-critical products in the key areas of product design, marketing and sales.
For over 30 years WARC has been powering the marketing segment by providing rigorous and unbiased evidence, expertise and guidance to make marketers more effective. WARC services include 17,000+ case studies, 80,000+ best practice guides, research papers, special reports and advertising trend data, webinars, awards, events and advisory services; has 1,390 client companies, 25,500 active users in 100+ countries; collaborates with 50+ industry partners; has offices in the UK, US and Singapore.
SOURCE BBDO Worldwide
Katie Beaule [email protected]