DDB, Tribal Sweep Marketing Excellence Awards And Named Mumbrella Agency Of The Year 2018

The agency group brings home 17 awards plus Agency of the Year title

Singapore, November 19, 2018—DDB Group Singapore, including its digital arm Tribal Worldwide Singapore, has won six gold, eight silver and three bronze trophies at the Marketing Interactive Marketing Excellence Awards, as well as the title of Creative Agency of the Year at Mumbrella Asia’s Agency of the Year Awards held in Singapore last week. 

At the Marketing Excellence Awards on November 9, Tribal Worldwide Singapore and client Heineken emerged as the golden pair, winning eight awards for their successful partnership. The duo won a gold and two silver awards for ‘F1 is more than a race,’ a gold and two silver nods for ‘All I want for Christmas is Heineken,’ and silver and bronze metals for ‘UCL champion the match.’ Heineken also took home Marketer of the Year.

Tribal also won a gold, silver and bronze awards for Manulife’s ‘What’s your MOVE?’ and a gold for ‘Cover me bro.’ The agency further won gold and silver metals for the Ministry of Communications and Information’s ‘War against Diabetes’ and a gold award for the Ministry of Culture, Community and Youth’s ‘Mr. Woo, the Hungry Ghost Festival chatbot.’

DDB Group Singapore brought home a silver for DBS Suite Life. Tribal also won bronze for ‘Active is now!’ in partnership with iNNN Creative Solutions and Carat Singapore.

On Nov 15, 2018, DDB Group Singapore was also named Creative Agency of the Year at Mumbrella’s Agency of the Year Awards 2018.

“Last week marked an incredible achievement for both DDB and Tribal. We’re proud of our teams for the winning campaigns for big brands like Heineken, Manulife, DBS Bank, MCI and MCCY,” said David Tang, CEO and President at DDB Asia. “Our focus, as always, is in the work and that’s the passion of our DDB Group.”  


With a focus on innovative marketing, DDB Group Singapore builds brands and business with its specialised divisions: DDB, Tribal Worldwide (digital), TracyLocke (shopper marketing), Track (e-commerce), Tasseologic (data and CRM) and Tango5 (social impact). DDB Group Singapore is also the regional hub agency for DDB Asia. It is part of the DDB Worldwide communications network – the fourth largest communications network in the world, with more than 200 offices in over 90 countries. DDB Worldwide is a member of Omnicom Group Inc. DDB Group Singapore was named IAS Hall of Fame Agency of the Year 2009-2016, and has dominated the Effie Singapore Awards for twelve consecutive years.


DDB Worldwide (www.ddb.com) is one of the world’s largest and most influential advertising and marketing networks. At the prestigious 2016 Cannes International Festival of Creativity, DDB took home 101 Lions. DDB is also the 2016 African Cristal Network of the Year and the 2017 Eurobest Network of the Year for the eight time in nine years. In addition, DDB has been named Agency of the Year numerous times by the industry’s leading advertising publications and awards shows. The Gunn Report has listed DDB as one of the Top 3 Global Networks for 12 of the last 15 years. The agency’s clients include Volkswagen, McDonald’s, Unilever, Mars, Johnson & Johnson, and Exxon Mobil, among others. Founded in 1949, DDB is part of the Omnicom Group (NYSE) and consists of more than 200 offices in over 90 countries with its flagship office in New York, NY.


Omnicom Group Inc. (NYSE-OMC) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

For further information on Omnicom and its brands, please visit www.omnicomgroup.com.