Omnicom Media Group Officially Launches its Third Agency Network in Puerto Rico: Hearts & Science

Puerto Rico, October, 2016. Omnicom Media Group, the media services division of Omnicom Group Inc. (NYSE: OMC) announced the launch of its third agency network in Puerto Rico: Hearts & Science (H&S). 

Hearts & Science has been inspired by marketers seeking business advantage in a world of personalized digital marketing, where CRM (Customer Relationship Management) and addressable channels converge, and decisions must be made in real time to aggregate effective reach and deliver the right message at the right time. Designed to inform brand strategies with real-time insights, Hearts & Science is a data-driven marketing agency with expert media planning and buying capabilities, among other services that include shopper marketing, marketing innovation and content activation.

“With the addition of Hearts & Science, Omnicom Media Group has three distinct agency brands all focused on driving client business results,” says Daryl Simm, CEO, Omnicom Media Group. “OMD is the world’s largest and most creatively awarded media agency; PHD is the global leader in communications planning; Hearts & Science will be highly focused on data driven marketing. All three agency networks benefit from the full scale of Omnicom Media Group’s activation and buying resources and our industry-leading Annalect data and analytics platform.”

Hearts & Science opened its North America based operation in April with Procter & Gamble as its inaugural client, and Scott Hagedorn as its CEO. Hagedorn takes the helm at Hearts & Science following five years as the founding CEO of Annalect. While leading the effort to integrate data across multiple Omnicom network agencies, Hagedorn began crafting the vision for Hearts & Science, an enterprise that he describes as “the nexus between marketing science and consumer connections”.

The new agency in Puerto Rico is Heart & Science’s first office in Latin America, and following this launch, there will be other openings in other countries in the region. In reference to the launch of the new agency, Julian Porras, the CEO of Omnicom Media Group Latin America, affirms: “With this launch, Omnicom Media Group takes an important step forward in the continuous evolution of their strategic framework for the specialized mass media agency at a worldwide level. In Puerto Rico, the agency counts on the leadership of Andres Claudio, a professional veteran of mass media, who counts on a noteworthy history in McCann-Erickson, Grey, and most recently, Nielsen.”

In speaking of his main objectives in Hearts & Science Puerto Rico, Andres Claudio confirms: “It is a great challenge to lead a new model for an agency geared in marketing with the ultimate goal of providing the perfect balance between the strategic planning of focusing on data and the emotional connections of the consumer and their behaviors. H&S sets sail in the local market with the purpose of offering services to Procter & Gamble as their inaugural client with the commitment of elevating the traditional rhetoric of post-purchase and the strategies attached to stationary plans, to a vision of real time connections in all channels of contact. All of this is without a doubt a very interesting challenge.” 

Laura Reyes
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