Omnicom’s DAS Group Broadens CRM and Digital Offerings, Luke Taylor Named CEO of Omnicom Precision Marketing Group

NEW YORK, September 11, 2017 – The DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC), today announced the broadening of its Customer Relationship Management (CRM) and digital offering through its Omnicom Precision Marketing Group. Omnicom Precision Marketing addresses the growing demand for seamlessly integrated solutions and teams, best-in-class talent and cutting-edge offerings that leverage the newest technology. Luke Taylor has been appointed to serve as Chief Executive Officer of the group. Taylor will report to Dale A. Adams, Chairman and CEO, the DAS Group of Companies. The appointment is effective immediately.

The agencies that will report to Taylor include Javelin, Organic, Proximity, RAPP and Targetbase. Taylor will work with the agencies to enhance their service offerings and talent recruitment; leverage existing Omnicom technology and data platforms, such as Annalect; and to develop strategies for internal investments and acquisitions. All agencies will continue to work as independent brands and businesses within Omnicom Precision Marketing Group.

“Luke comes to DAS with significant, hands-on leadership experience in the agency world, especially in digital marketing and technology,” Adams said. “He has a keen understanding of how marketing communications is evolving and a strong commitment to excellence in client service. We welcome him to DAS and look forward to his many contributions to our clients and our businesses.”

Taylor joins DAS from DigitasLBi, where he was chief executive officer. Prior to this, Taylor was chief executive officer of LBi International N.V., a global marketing and technology agency that was publicly listed in Amsterdam on the Euronext Exchange.

“I am very excited about this opportunity and look forward to working closely with the people at DAS and the agencies,” said Taylor. “Aligning data, analytical, CRM and technical competencies that specialize in the delivery of precisely targeted and meaningful customer experiences is a natural evolution and will allow our agencies to deliver powerful solutions to clients.”


The DAS Group of Companies, a division of Omnicom Group Inc., is a global group of marketing services companies. DAS includes over 200 companies in the following marketing disciplines: specialty, PR, healthcare, CRM, events, promotional marketing, branding and research. Operating through a combination of networks and regional organizations, DAS serves international, regional, national and local clients through more than 700 offices in 71 countries.


Omnicom Group ( is a leading global marketing and corporate communications company.  Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries. Follow us on Twitter for the latest news.