Completes the Agency Triple Crown – Most Strategic, Most Creative and Most Effective Network in the World
NEW YORK, MARCH 1, 2016 – For the third year in a row, BBDO was the most strategic agency network in the world in the Warc 100. The annual Warc 100 tracks the rankings of campaigns, based on their performance in 79 effectiveness and strategy competitions over the past year. It’s intended to reflect the business impact of a campaign rather than just its creativity.
Thirteen of the top 100 most effective campaigns of the year were created by nine BBDO agencies, more than any other agency network. Two BBDO agencies were ranked among the top ten individual shops – AMV BBDO in the UK (#5) and Clemenger BBDO Melbourne in Australia (#9).
Said Andrew Robertson, President and CEO, BBDO Worldwide, “BBDO is all about “The Work. The Work. The Work.” Great work that works great for our clients. Great thinking inspires great work that delivers great results. Being ranked number one in the world for the third consecutive year underscores just how deeply engrained this is across our network.”
Winning the Warc 100 completes a triple crown for BBDO. Earlier this year, BBDO topped The Gunn Report for the tenth year in a row as the most creative agency network in the world. BBDO also topped the Global Effie Effectiveness Index as the most effective agency in the world for the second year in row.
Further details regarding the Warc 100 rankings can be found at the Warc 100 website:
https://www.warc.com/warc100.100
ABOUT THE WARC 100
The Warc 100 is a ranking of advertising and marketing campaigns that have worked. Warc tracks advertising competitions around the world – all of which require entrants to show the business impact of a campaign, rather than solely recognizing the campaign’s creativity.
Warc tracked more than 2,000 winners in 79 different effectiveness and strategy competitions to compile the rankings. Warc assigns points to these campaigns (and the brands and agencies behind them) based on the prizes they win in those competitions. Each competition is weighted based on how rigorous and prestigious it is – Warc determines this via results from a poll of more than 100 senior strategists in markets around the world.
The rigorous methodologywas developed in consultation with Professor Douglas West, Professor of Marketing at King’s College London. The methodology is applied consistently across all competitions tracked.
ABOUT WARC
Warc.com is an online service offering advertising best practice, evidence and insights from the world’s leading brands. Warc helps clients grow their businesses by using proven approaches to maximise advertising effectiveness.
Warc’s clients include the world’s largest advertising and media agencies, research companies, universities and advertisers.
Warc also publishes leading journals including Admap, Market Leader, the Journal of Advertising Research and the International Journal of the Market Research Society. In addition to its own content, Warc features advertising case studies and best practices from more than 50 respected industry sources, including: ARF, Effies, Cannes Lions, ESOMAR and IPA. Warc hosts three annual case study competitions: Warc Prize for Innovation, Warc Prize for Social Strategy and Warc Prize for Asian Strategy.
Founded in 1985, Warc is privately owned and has offices in the UK, U.S. and Singapore.
ABOUT BBDO
BBDO’s mantra is “The Work. The Work. The Work.” Every day, BBDO people in 289 offices in 81 countries work day by day, job by job and client by client to create and deliver the world’s most compelling commercial content. For ten years in a row, BBDO has been the most creative agency network in the world in The Gunn Report and for eight years, BBDO has also been ranked the most awarded agency network across all marketing communications in The Directory Big Won. In addition, BBDO has been named Network of the Year at Cannes five times and is currently ranked the world’s most Effective Agency Network in the Global Effie Effectiveness Index for the second year in a row. In 2016, WARC ranked BBDO #1 in its WARC 100 rankings of the world’s top marketing companies for the third consecutive year. BBDO has been chosen Agency of the Year multiple times by the leading industry trade publications including in 2015.
BBDO is part of Omnicom Group Inc. (NYSE-OMC) (www.omnicomgroup.com), a leading global marketing and corporate communications company.
Katie Beaule [email protected]
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