AlmapBBDO, Sao Paulo
AWARDS
Urging business leaders to act on climate goals
Acknowledging the rapid responses needed to address climate change, the Brazil Stock Exchange (B3) and United Nations (UN) sought to encourage participation in the UN Global Compact. AlmapBBDO, Sao Paulo, helped gain the attention of business leaders by introducing a fictitious IPO on the brink of bankruptcy to the B3: EART4. AlmapBBDO, Sao Paulo, accompanied the listing with cross-channel storytelling, including “The Urgent Report,” with devastating results about the company’s performance mailed to executives.
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20K
business leaders reached
140%
increase in new UN Global Compact signatories
DDB Germany and OMD Germany
Improving brand perception around sustainability
McDonald’s Germany has saved 2,000-plus tons of plastic since 2019 by using virtually plastic-free packaging, yet only 14% of people perceive the brand as environmentally conscious. DDB Germany and OMD Germany joined forces to show consumers that at McDonald’s, “Plastic Kicks the Bucket” by developing a campaign using more sustainable tactics, such as shorter video ads and murals made of ecological wood and photocatalytic paint. The campaign greatly improved brand perception, with nearly three times as many survey respondents saying McDonald’s acts sustainably.
15%
reduction in paper-related emissions
14,000 m2
of filtered air
3.5 tons
of CO2e saved
NORD DDB
Showcasing beginning to end product decarbonization
European energy leader, Vattenfall, sought to showcase its expertise in decarbonization and inspire the automotive industry to follow suit. NORD DDB proposed a product, rather than a campaign. Vattenfall partnered with Swedish electric motorcycle maker CAKE to produce the world’s first fossil-free dirt bike by 2025 by removing carbon emissions associated with its production. The campaign attracted attention from Öhlins Racing, the world-leading suspension supplier to brands such as BMW, Ferrari and Volkswagen; SKF, one of the world’s largest bearing manufacturers; SSAB, Scandinavia’s biggest steel manufacturer; HYDRO, one of the world’s largest producers and refiners of aluminum; and PaperShell, a Swedish manufacturer of carbon-free materials.
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10M+
PR reach
127.8M
social media impressions
Energy BBDO, Chicago
Alleviating allergies by restoring botanical balance
Today, all types of allergies affect over 30% of adults and 40% of kids in the U.S. According to a study in 2012, pollen levels are expected to double by 2040. Many parks and backyards are surrounded by pollen-laden male-only trees based on the recommendation of a 1949 USDA report that they should be planted instead of female trees, which give off no pollen. But more female trees can make a better outside for all.
Energy BBDO Chicago worked with Claritin on its mission to help the world live as if we don’t have allergies at the height of U.S. pollen levels. Claritin, in partnership with the Arbor Day Foundation, planted and distributed free female trees, creating allergy fighting greenspaces across the U.S. Claritin also commissioned an unprecedented study with Cornell University to show the positive impact of planting low-pollen trees in the U.S.
59%
increase in brand engagement
1M
trees planted by 2040 commitment from Bayer
Ketchum Germany
Encouraging cold washes to reduce CO2 emissions
To show how easy it is to wash laundry in a more climate-conscious way, P&G Germany teamed up with Ketchum Germany to design a campaign for Ariel’s #WeTurnDown initiative in collaboration with WWF. The campaign refreshed a laundromat in Hamburg, Germany, by covering it in Ariel x WWF designs. For the first time, all machines were locked to a 30 degrees Celsius cold wash cycle. The “Der Kaltwaschsalon” (cold launderette) welcomed hundreds of visitors to wash for free, experience Ariel’s products and see the impact of turning down cycle temperatures.
1ºC
reduction in German washing temperatures
100K
tons of CO2 saved (equivalent to the energy consumption of 72K households)
REPORTING
2023 CSR Report
2023 GRI Index
2023 SASB Index
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