New CEO Realigns Leadership Team at Zimmerman

Goldberg puts more emphasis on insight and operational excellence to grow retail leadership

FORT LAUDERDALE, Fla., Dec. 12, 2014 /PRNewswire/ -- Six weeks after hiring a new CEO, Zimmerman Advertising has made additional adjustments to its leadership team to better realize their mission to be the best retail growth engine in the country. 

Zimmerman CEO Michael Goldberg announced today that David Kissell, previously EVP/Managing Director, has been named President. Kissell replaces Andrew Varga who has left the agency. In addition, Jill Schneider has been promoted to EVP/ Managing Director and Ronnie Haligman has been promoted to EVP/General Manager. Goldberg selected this core team because of their shared vision of responsibility, as well as their operational proficiency to handle the intense speed, agility and metrics that are required to succeed in retail.  

These roles complement other recent shifts that include naming Lori Wiser as Chief Strategy Officer, David Henry as EVP of Data Analytics, Adam Herman as Chief Media Officer and Jared Koesten as VP of Human Resources.

"We grow retail business. The most vital ingredient to accomplish that is the right people in the right positions, but just being talented is not enough. Making a difference at Zimmerman also takes a special focus, conviction, business-bias, a hunger for data and a healthy dose of courage to handle the real time pressures of transactional brands. I could not be more thrilled to have these people battle by my side," Goldberg stated.

This new alignment of talent and deeper focus on insight has already proven successful, as the agency just announced the $180MM win of Michaels, the leading national arts and crafts retailer which comes on the heels of Lucky Jeans, Logan's Roadhouse and Five Below.

"This is part of the potential I saw in bringing back Michael as my partner to lead the agency," said Jordan Zimmerman, Founder and Chairman. "Michael is a brave and inspired leader and the all-star team he's surrounded himself with has more combined retail experience than any agency in the country. I've never been more proud of the agency and the evolution of what we will do next."

Retail Clients

Zimmerman's clients represent some of the most prominent retail brands in the country, including hhgregg, Papa John's, Nissan, Party City, Dunkin' Donuts, Tire Kingdom, AutoNation, Firehouse Subs, Logan's Roadhouse, Boston Market, Extended Stay America and Michaels.

About Zimmerman Advertising

Zimmerman Advertising, an Omnicom Group company, is the leading integrated, retail agency in the country. Headquartered in South Florida, the agency has retail service offices throughout the country, including New York, Los Angeles, Chicago, Dallas and Nashville. For information on the agency, visit

About Omnicom Group

Omnicom Group (NYSE: OMC) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries. 

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