BOSTON, July 15, 2015 /PRNewswire/ -- Although 82 percent of Americans expect companies to report on the progress of their social and environmental efforts, only 17 percent of Americans say they have read a corporate social responsibility (CSR) report in the past 12 months, according to the newly released 2015 Cone Communications/Ebiquity Global CSR Study. This gap presents a need for companies to innovate the ways they inform and engage consumers and other stakeholders of their progress against goals.
Originally designed to meet the demands for transparency among investors and key influencers, CSR reports historically took the form of a dense 100-page PDF document. According to the 2015 Cone Communications/Ebiquity Global CSR Study, when it comes to what forms CSR data and commitments should take, Americans feel brief written summaries (42%), interactive websites (36%) and videos (29%) are more effective than comprehensive written reports (18%). These preferred formats signal the broader challenge for companies to make their CSR data more accessible, dynamic and compelling to secure a larger return on investment.
"Companies have an immense opportunity to bring information from long-form CSR reports to life in new and dynamic ways," says Lisa Manley, CSR Strategy Executive Vice President for Cone Communications. "Just as different stakeholders are interested in specific commitments – report information can be customized to effectively reach each audience. Although investors may be seeking more robust metrics, consumers will gravitate towards interactive websites, short snapshots and fun videos. The door is wide open for companies to take CSR reporting to entirely new levels and innovate to create experiences that resonate best with each stakeholder segment."
In an effort to push forward innovation in this field, Cone Communications has developed five tips to take CSR reporting to the next level:
Available experts for quotes and interviews:
Cone Communications experts are available for interview or byline requests for those interested in information about the newest innovations in CSR reporting.
To schedule an interview or receive a copy of the 2015 Cone Communications/Ebiquity Global CSR Study, please contact Whitney Dailey, [email protected], 617-939-8376.
About Cone CommunicationsCone Communications (www.conecomm.com) is a public relations and marketing agency known for igniting brands with high-impact strategies and programs based in deep insights, unique subject matter expertise and innovation. Focusing on key areas such as corporate social responsibility, cause marketing, nonprofit marketing, corporate communications and brand marketing – the agency is positioned to help clients achieve both business and societal outcomes. Cone Communications is a part of Diversified Agency Services, a division of Omnicom Group Inc.
About Diversified Agency ServicesDiversified Agency Services (DAS), a division of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), manages Omnicom's holdings in a variety of marketing communications disciplines. DAS includes over 200 companies, which operate through a combination of networks and regional organizations, serving international and local clients through more than 700 offices in 71 countries.
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SOURCE Cone Communications
Katie Beaule [email protected]