NASHVILLE, Tenn.--(BUSINESS WIRE)--
On the eve of the 2019 NFL Draft, The Marketing Arm (TMA) will host 25
of the most marketable draft prospects to interact with 15 of the top
consumer brands at an exclusive event called CHOSEN. In addition to
these connections, CHOSEN will provide the players with expertise around
building their own brand and navigating the endorsement business – just
as they are about to enter the world of professional sports.
“It’s great to be face-to-face with so many of the biggest brand names.
They get to see your personality. It jump-starts your marketability,”
said the Denver Broncos’ Bradley Chubb, who attended the inaugural
CHOSEN last year.
TMA debuted this signature event at the 2018 draft. Attendees included
Josh Rosen, Josh Allen, Sam Darnold, Bradley Chubb, and Derwin James.
Throughout the event, players had the chance to meet one-on-one with
representatives from leading consumer brands to better understand what
future endorsement partnerships might look like.
“Given the strength of our position in sports and entertainment
marketing, where we represent and advise brands in over 2,500 sports,
entertainment, property, and talent partnerships annually, it’s
gratifying for TMA to be able to share our expertise, and educate
players and brands alike about what it means to embark on a relationship
in the endorsement space,” said TMA’s CEO of Sports & Entertainment Jeff
Chown. “Few, if any, other agencies can curate the top talent and the
biggest brands together. Accomplishing this in a low-pressure
environment — where all parties can be relaxed and open to new
connections, opportunities and learnings — is great for all involved.”
About 150 athletes, agents, corporate brands, and celebrities are
expected to attend CHOSEN in Nashville on April 24.
About The Marketing Arm
Founded by Ray Clark in 1993, The Marketing Arm (themarketingarm.com)
is a brand engagement agency with 12 integrated agency-of-record-status
practices in entertainment, sports, celebrity talent, influencer, music,
content, social, digital, experiential, multicultural, shopper, and
promotion. As part of the DAS Group of Companies, a division of Omnicom
Group Inc., TMA’s staff executes global campaigns for over 100 leading
brands. Since 2006, the agency has won more than 300 industry awards for
its work, including multiple Cannes Lions, Clios, Effies, Reggies, and
ONE Show Pencils. Follow us on Twitter and Instagram at @themarketingarm.
About Omnicom Group, Inc.
Omnicom Group Inc (NYSE: OMC) (omnicomgroup.com)
is a leading global marketing and corporate communications company.
Omnicom's branded networks and numerous specialty firms provide
advertising, strategic media planning and buying, digital and
interactive marketing, direct and promotional marketing, public
relations and other specialty communications services to over 5,000
clients in more than 100 countries.
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Jean Scheidnes[email protected](214)
Source: The Marketing Arm
Katie Beaule [email protected]