ST. LOUIS, Oct. 28, 2019 /PRNewswire/ -- FleishmanHillard today released a new report, "The Future of Asset Management in China," offering insights to global asset managers assessing opportunities in China. The report features analysis drawn from a survey of mainland Chinese investors' attitudes and behavior, plus an overview of the latest industry trends.
The key findings of the report show that when selecting a fund manager, mainland Chinese investors put particular emphasis on brand credibility, performance and multi-channel communications. Environmental, social and governance (ESG) capabilities also are a requirement for the majority.
"By examining mainland investor behavior together with liberalization trends in China, we've been able to derive insights on the future of asset management in China. These insights can help industry players understand investor expectations and plan their communications programs more effectively," said Patrick Yu, Asia Pacific lead for FleishmanHillard's Financial and Professional Services practice. "Asset management is just one component of China's reform agenda. For a world where the fluidity of fund flows enables Chinese and global investors alike to create borderless investment strategies, all parties need to work together. For that to happen and for everyone to benefit, the need for effective communications is essential."
The report includes the following findings from mainland investors:
FleishmanHillard's "The Future of Asset Management in China" report includes qualitative and quantitative data. FleishmanHillard TRUE Global Intelligence™ fielded an online survey of 250 Chinese investment professionals between Aug. 10 and Aug. 20, 2019. All respondents to the survey self-identified as working in investment, finance or banking, and had traded or invested in at least one of the following: equities fund (87%), fixed income (73%), ETF and alternatives (82%), balanced funds (65%) or PE funds (66%).
FleishmanHillard specializes in public relations, reputation management, public affairs, brand marketing, digital strategy, social engagement and content strategy. FleishmanHillard was named Agency of the Year at the 2017 and 2018 North American Excellence Awards; 2017 and 2018 ICCO Network of the Year for the Americas; 2019 PRWeek U.S. Outstanding Large Agency; 2019 Holmes Report North America Large Agency of the Year; 2018 Large Consultancy of the Year by PRWeek UK; PR News' Best Places to Work in PR 2016-2018; Human Rights Campaign Best Places to Work for LGBTQ Equality for 2018 and 2019; PR Awards Asia 2017 Greater China Agency of the Year; and NAFE's "Top Companies for Executive Women" for 2010-2019. The firm's award-winning work is widely heralded, including at the Cannes International Festival of Creativity. FleishmanHillard is part of Omnicom Public Relations Group, and has more than 80 offices in 30 countries, plus affiliates in 43 countries.
About Omnicom Public Relations Group
Omnicom Public Relations Group is a global collective of three of the top global public relations agencies worldwide and specialist agencies in areas including public affairs, marketing to women, global health strategy and corporate social responsibility. It encompasses more than 6,300 public relations professionals in more than 370 offices worldwide who provide their expertise to companies, government agencies, NGOs and non-profits across a wide range of industries. Omnicom Public Relations Group delivers for clients through a relentless focus on talent, continuous pursuit of innovation and a culture steeped in collaboration. Omnicom Public Relations Group is part of the DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) that includes more than 200 companies in a wide range of marketing disciplines including advertising, public relations, healthcare, customer relationship management, events, promotional marketing, branding and research.
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