Bryan Jones Joins Critical Mass as SVP Technology

R/GA, SapientNitro Veteran to Drive Technology Practice at Critical Mass

CHICAGO--(BUSINESS WIRE)-- Critical Mass announced today that Bryan Jones has joined the company as Senior Vice President of Technology. Based in Chicago, Bryan will be responsible for driving the technology discipline across Critical Mass’ global network of offices and account teams.

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Bryan Jones, SVP Technology, Critical Mass (Photo: Business Wire)

Bryan Jones, SVP Technology, Critical Mass (Photo: Business Wire)

Bryan joins Critical Mass from R/GA, where he held two Director-level positions: Senior Technology Director EMEA, based in London, and prior to that, as Senior Technology Director in Australia. Before joining R/GA, Bryan held leadership roles at SapientNitro in both Australia and the United States.

“We are very happy to welcome Bryan,” said Chris Gokiert, President, Critical Mass. “Bryan's track record of successfully leading global teams will help us continue our growth.”

Bryan Jones joins Critical Mass at an exciting time for the agency. Earlier this month, Advertising Age named Critical Mass an ‘Agency to Watch’ in 2016, citing a new business winning streak, an expansion of services, and a growing global footprint.

About Critical Mass

Critical Mass ( is a global experience design agency with a relentless focus on the customer. Founded in 1996, the agency has grown to 11 full-service offices operating across North America, Europe, Latin America, South America and Asia. Its unwavering belief in delivering brilliant customer experiences produces business building results for clients. Critical Mass is a part of the DAS Group of Companies.

About the DAS Group of Companies

The DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) (, is a global group of marketing services companies. DAS includes over 200 companies in the following marketing disciplines: specialty, PR, healthcare, CRM, events, promotional marketing, branding and research. Operating through a combination of networks and regional organizations, DAS serves international, regional, national and local clients through more than 700 offices in 71 countries.

Source: Critical Mass

Critical Mass

Jared Kreiner, 917-606-8017

[email protected]