NEW YORK, SEPTEMBER 13, 2016 – BBDO New York announced today that Sharona Sankar-King will be joining the agency in the newly created role of EVP, Head of Marketing Science. In this new role, Ms. Sankar-King will work closely with Tina Allan, EVP, Director of Data Solutions, along with Omnicom’s Annalect marketing technology platform, BBDO’s proprietary modeling group “The Worth,” and others to deepen and expand BBDO New York’s data and analytic capabilities. She was most recently Managing Partner, North America Practice Lead of Digital & Advanced Analytics, at MEC.
“We believe that creativity can be an economic multiplier for our clients,” said John Osborn, CEO, BBDO New York. “Data can help inform this creativity by helping us to uncover those behavioral insights that can drive behavior change. After all, storytelling is data with soul. In Sharona, we have an industry leader steeped in experience integrating data, analytics, media and measurement with the people part of the equation. She will help us get to those insights more quickly, better anticipate our audience’s response and make the stories increasingly personalized and predictive.”
Sharona brings more than 20 years’ experience to her new role. Those experiences include working with clients and products in telecommunications, retail, travel, financial services, healthcare, pharma, automotive, packaged goods, eCommerce, energy, technology and more. Prior to working at MEC, Ms. Sankar-King served as VP, Strategy and Analytics, at Rapp Collins Worldwide and Group Director of Digital Analytics at Experian.
“Applying analytics to creativity is where our industry is headed and BBDO is leading that charge,” said Sharona. “That’s what drew me to BBDO. The culture is inspiring and the leadership is committed to innovation in the area of analytics and insight. I look forward to helping to bring these ever-expanding capabilities to our clients.”
Ms. Sankar-King starts at BBDO New York on September 12.
BBDO’s mantra is “The Work. The Work. The Work.” Every day, BBDO people in 289 offices in 81 countries work day by day, job by job and client by client to create and deliver the world’s most compelling commercial content. For ten years in a row, BBDO has been the most creative agency network in the world in The Gunn Report and for eight of the past nine years, BBDO has been ranked the most awarded agency network across all marketing communications in The Directory Big Won. In addition, BBDO has been named Network of the Year at Cannes five times and has been chosen Agency of the Year multiple times by the leading industry trade publications.
BBDO is part of Omnicom Group Inc. (NYSE-OMC) (www.omnicomgroup.com), a leading global marketing and corporate communications company.
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Katie Beaule [email protected]